The New York Public Library
Overview
The Communications & Marketing Department advances the Library’s mission by promoting its resources, collections, programs, events and exhibitions to audiences inside and outside the organization. The team positions the Library as a community, cultural and educational leader as it seeks to attract and engage new audiences across New York City and around the world. Reporting to the Vice President of Communications and Marketing, this role will shape and amplify NYPL’s public narrative through press, social media, and multimedia, visual storytelling, including video and audio, as well as the NYPL blog. The director will lead a high-performing team of professionals to set a strategy that advances the Library’s mission and reputation—locally and worldwide. This position calls for an actively-engaged, hands-on leader who not only manages and inspires the team, but also contributes directly to the creation and execution of Library priorities, including liaising with reporters, securing press coverage, and project managing media strategy for high-profile campaigns. The ideal candidate will bring established local and national media relationships. Experience leading a team is required, and political or government experience is a plus. What we are looking for
We are looking for someone we can count on to: Own
Integrated communications strategy across press, blogs, social media, and multimedia to lead campaigns, events, and rapid response messaging and communications Strong existing network of media relationships, with the ability and commitment to expand upon those connections to serve as NYPL’s spokesperson All outward-facing messaging—including press releases, advisories, op-eds, talking points, pitches, responses to sensitive queries, social posts, and related multimedia assets Executive preparation for interviews and public appearances Budget stewardship for Media Relations and Multimedia teams Teach
Storytelling strategies and techniques that engage diverse audiences and showcase NYPL’s collections and programs, including best practices for rapid-response, crisis communications, and managing press inquiries Methods for tracking and celebrating communications success Learn
The full breadth of NYPL offerings—collections, exhibitions, community programs—to craft authentic, compelling narratives for engaging new and existing audiences Emerging trends in PR, social media, and multimedia production to keep NYPL communications at the forefront of the field Improve
Cohesive team workflows, including systems and processes (i.e. checklists, templates, dashboards), to improve efficiency and accountability Cross-channel integration so earned media, social posts, and multimedia reinforce one another Timeframes
Some expectations for this role are that within: 1 month, this person will: Be familiar with the entirety of the Communications & Marketing Department and NYPL’s Five Year Strategy Begin to forge key relationships across the organization and with key stakeholders Be working on communications strategies aligned with NYPL goals for major upcoming Library events, campaigns, launches 3 months, this person will: Independently manage communication strategies for various Library initiatives, while communicating effectively with key stakeholders and senior leadership Have a network of contacts within the Library, as well as with external stakeholders Begin developing strategies for optimizing existing tools and implementing new systems and processes 6 months and beyond, this person will: Lead library-wide projects and priorities aligned with NYPL’s five year strategy Have demonstrated success in implementing and optimizing communication systems and processes Actively implementing and optimizing communication systems and processes, demonstrating a clear impact on team efficiency Responsibilities
Strategic Leadership
Design and execute integrated communications strategies aligned with NYPL’s Five Year Strategy Act as the Library’s spokesperson; manage crisis communications and rapid response
Content and Messaging
Oversee creation of press releases, op-eds, talking points, pitches, advisories, and crisis statements Guide development of multimedia assets (video, photography, podcasts) and social-media content Ensure clear, compelling, and consistent messaging across NYPL communications channels Prep NYPL leadership for interviews and speaking engagements
Team Development/Performance Management
Lead and mentor a staff of 6+ PR and multimedia professionals, fostering collaboration, creativity, and growth Introduce streamlined systems (templates, checklists, dashboards) that boost efficiency and accountability Plan and manage the Media Relations budget
Required Education, Experience & Skills
Required Education & Certifications
Bachelor’s degree preferred (or equivalent work experience) Required Experience
10+ years of relevant work experience working in and with media/communications Leadership of a high-performing team Experience in political campaigns or government is a plus Required Skills
Exceptional writing, editing, and verbal skills; adept at translating complex topics into engaging stories Ability to balance strategic oversight with direct, hands-on involvement in projects Creative thinker Understanding of public relations, multimedia and social media Ability to multi-task and perform under pressure and with evolving priorities Develop strategy and execute on strategy Managerial/Supervisory Responsibilities
Yes, manage the Media Relations, MultiMedia teams (which includes social media, videos, and photography), as well as the Blog Editor Core Values
Be
Helpful
to patrons and colleagues Be
Resourceful
in solving problems Be
Curious
in all aspects of your work Be
Welcoming
and
Inclusive Work Environment
Hybrid/office setting Physical Duties
May require travel within New York City Pre-Placement Physical Required?
No Union/Non Union
Non-Union FLSA Status
Exempt Schedule
Monday through Friday, 9 AM to 5 PM Hybrid schedule Some nights and weekends required This job description represents the types and levels of responsibilities that will be required of the position and shall not be construed as a declaration of all of the specific duties and responsibilities for the role. Job duties may change if Library priorities change. Employees may be directed to perform job-related tasks other than those specifically presented in this description as needed. The New York Public Library Salary Statement: At the Library, pay transparency and pay equity are important. The Library reserves the right to consider any and all relevant factors when determining salary and related compensation.
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The Communications & Marketing Department advances the Library’s mission by promoting its resources, collections, programs, events and exhibitions to audiences inside and outside the organization. The team positions the Library as a community, cultural and educational leader as it seeks to attract and engage new audiences across New York City and around the world. Reporting to the Vice President of Communications and Marketing, this role will shape and amplify NYPL’s public narrative through press, social media, and multimedia, visual storytelling, including video and audio, as well as the NYPL blog. The director will lead a high-performing team of professionals to set a strategy that advances the Library’s mission and reputation—locally and worldwide. This position calls for an actively-engaged, hands-on leader who not only manages and inspires the team, but also contributes directly to the creation and execution of Library priorities, including liaising with reporters, securing press coverage, and project managing media strategy for high-profile campaigns. The ideal candidate will bring established local and national media relationships. Experience leading a team is required, and political or government experience is a plus. What we are looking for
We are looking for someone we can count on to: Own
Integrated communications strategy across press, blogs, social media, and multimedia to lead campaigns, events, and rapid response messaging and communications Strong existing network of media relationships, with the ability and commitment to expand upon those connections to serve as NYPL’s spokesperson All outward-facing messaging—including press releases, advisories, op-eds, talking points, pitches, responses to sensitive queries, social posts, and related multimedia assets Executive preparation for interviews and public appearances Budget stewardship for Media Relations and Multimedia teams Teach
Storytelling strategies and techniques that engage diverse audiences and showcase NYPL’s collections and programs, including best practices for rapid-response, crisis communications, and managing press inquiries Methods for tracking and celebrating communications success Learn
The full breadth of NYPL offerings—collections, exhibitions, community programs—to craft authentic, compelling narratives for engaging new and existing audiences Emerging trends in PR, social media, and multimedia production to keep NYPL communications at the forefront of the field Improve
Cohesive team workflows, including systems and processes (i.e. checklists, templates, dashboards), to improve efficiency and accountability Cross-channel integration so earned media, social posts, and multimedia reinforce one another Timeframes
Some expectations for this role are that within: 1 month, this person will: Be familiar with the entirety of the Communications & Marketing Department and NYPL’s Five Year Strategy Begin to forge key relationships across the organization and with key stakeholders Be working on communications strategies aligned with NYPL goals for major upcoming Library events, campaigns, launches 3 months, this person will: Independently manage communication strategies for various Library initiatives, while communicating effectively with key stakeholders and senior leadership Have a network of contacts within the Library, as well as with external stakeholders Begin developing strategies for optimizing existing tools and implementing new systems and processes 6 months and beyond, this person will: Lead library-wide projects and priorities aligned with NYPL’s five year strategy Have demonstrated success in implementing and optimizing communication systems and processes Actively implementing and optimizing communication systems and processes, demonstrating a clear impact on team efficiency Responsibilities
Strategic Leadership
Design and execute integrated communications strategies aligned with NYPL’s Five Year Strategy Act as the Library’s spokesperson; manage crisis communications and rapid response
Content and Messaging
Oversee creation of press releases, op-eds, talking points, pitches, advisories, and crisis statements Guide development of multimedia assets (video, photography, podcasts) and social-media content Ensure clear, compelling, and consistent messaging across NYPL communications channels Prep NYPL leadership for interviews and speaking engagements
Team Development/Performance Management
Lead and mentor a staff of 6+ PR and multimedia professionals, fostering collaboration, creativity, and growth Introduce streamlined systems (templates, checklists, dashboards) that boost efficiency and accountability Plan and manage the Media Relations budget
Required Education, Experience & Skills
Required Education & Certifications
Bachelor’s degree preferred (or equivalent work experience) Required Experience
10+ years of relevant work experience working in and with media/communications Leadership of a high-performing team Experience in political campaigns or government is a plus Required Skills
Exceptional writing, editing, and verbal skills; adept at translating complex topics into engaging stories Ability to balance strategic oversight with direct, hands-on involvement in projects Creative thinker Understanding of public relations, multimedia and social media Ability to multi-task and perform under pressure and with evolving priorities Develop strategy and execute on strategy Managerial/Supervisory Responsibilities
Yes, manage the Media Relations, MultiMedia teams (which includes social media, videos, and photography), as well as the Blog Editor Core Values
Be
Helpful
to patrons and colleagues Be
Resourceful
in solving problems Be
Curious
in all aspects of your work Be
Welcoming
and
Inclusive Work Environment
Hybrid/office setting Physical Duties
May require travel within New York City Pre-Placement Physical Required?
No Union/Non Union
Non-Union FLSA Status
Exempt Schedule
Monday through Friday, 9 AM to 5 PM Hybrid schedule Some nights and weekends required This job description represents the types and levels of responsibilities that will be required of the position and shall not be construed as a declaration of all of the specific duties and responsibilities for the role. Job duties may change if Library priorities change. Employees may be directed to perform job-related tasks other than those specifically presented in this description as needed. The New York Public Library Salary Statement: At the Library, pay transparency and pay equity are important. The Library reserves the right to consider any and all relevant factors when determining salary and related compensation.
#J-18808-Ljbffr