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Cynet systems Inc

Adobe Analytics Development Lead

Cynet systems Inc, New York, New York, us, 10261

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Overview

Job Description: Pay Range: $75hr - $80hr We are seeking a highly skilled and hands-on Analytics Development Lead with deep expertise in Adobe Launch and Adobe Analytics to lead the implementation and optimization of digital analytics across AEM based platforms. The ideal candidate will have experience integrating analytics with AEM Sites, defining measurement strategies and delivering actionable insights through robust tagging and data collection frameworks. Responsibilities

Analytics Strategy Solutioning. Define and lead the analytics implementation strategy across AEM websites and digital platforms. Collaborate with business stakeholders to gather analytics requirements and translate them into technical solutions. Create and maintain SDR document to serve as base approach for architectural design. Design scalable and reusable tagging frameworks using Adobe Launch and Adobe Analytics. Implementation Integration. Implement and manage Adobe Launch rules data elements and extensions to support tracking needs. Integrate analytics seamlessly with AEM Sites ensuring accurate data capture across templates components and content fragments. Configure and validate tracking for page views events conversions and user interactions. Report traffic and behavior data through Adobe Analytics reporting tools and analyze the statistics to prescribe recommendations. Configure and manage user governance in the Adobe Analytics tool. Data Governance Metrics Definition. Define and maintain a comprehensive metrics framework aligned with business KPIs and digital goals. Ensure data accuracy consistency and compliance with privacy regulations eg GDPR CCPA. Conduct audits and troubleshoot tracking issues across environments. Collaboration Leadership. Work closely with developers QA product owners and marketing teams to ensure analytics is embedded throughout the delivery lifecycle. Mentor junior analytics developers and support their growth in Adobe Experience Cloud tools. Provide documentation training and support for analytics stakeholders. Required Qualifications

10 to 12 years of experience in digital analytics and tag management. Strong handson expertise in Adobe Launch and Adobe Analytics. Experience integrating analytics with AEM Sites including templates components and CaaS models. Solid understanding of JavaScript JSON and data layer design. Proven ability to define analytics requirements design tracking strategies and deliver actionable insights. Certifications inAdobe Launch Adobe Analytics. Excellent communication and stakeholder management skills. Preferred Qualifications

Experience in the insurance domain or other regulated industries. Familiarity with Adobe Target Adobe Journey Optimizer AJO or Adobe RealTime CDP. Knowledge of data visualization tools eg Adobe Workspace Power BI Tableau. Understanding of privacy and compliance standards GDPR CCPA.

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