CaptivateIQ
Overview
Join to apply for the
Senior Demand Generation Manager
role at
CaptivateIQ . Base pay range:
$124,000.00/yr - $190,000.00/yr CaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including Affirm, Gong, and Figma. With solutions for Sales Planning and Incentives, we help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth. It’s time to rethink ROI - your return on incentives - with CaptivateIQ. This role is ideal for someone who takes full ownership — strategic and scrappy — with a strong bias to action and the ability to scale programs with both precision and creativity. Job Location: Hybrid (in-office 3 days per week). The candidate selected for this opportunity must reside near one of the following locations: Menlo Park, CA; Austin, TX; Raleigh, NC; Nashville, TN; Toronto, Canada. Responsibilities
Fully own the strategy, execution, and results of integrated campaigns — from planning and creative direction to multichannel execution and optimization (digital, events, webinars, email, paid media, SEO/SEM, partnerships) Develop and manage quarterly campaign calendars, goals, and forecasts Build integrated programs that tie together compelling content, intent data, and outbound efforts to influence buyers throughout the funnel Partner with Product Marketing to translate messaging into campaign narratives and offers Collaborate with Sales and BDRs to align on outbound strategy, target accounts, and follow-up workflows Monitor performance daily and optimize campaigns to improve conversion rates, efficiency, and ROI Report on pipeline results and share learnings to inform future programs Experiment and iterate quickly—bringing new formats, ideas, and channels to the table Requirements
4–6+ years of B2B demand generation experience, ideally in a high-growth, multi-product SaaS company Proven track record of owning pipeline targets and delivering measurable results Experience supporting segment-specific GTM strategies (e.g., ENT vs. MM) Deep knowledge and ownership experience of multi-channel campaign execution, segmentation, and attribution Data-driven mindset with expertise in tools like Salesforce, HubSpot, Google Analytics, and LinkedIn Campaign Manager Strong communication skills and a bias for cross-functional collaboration Creative and adaptable — knows when to follow proven playbooks and when to invent new ones Comfortable rolling up your sleeves and making things happen Familiarity with AI tools to improve marketing efficiency, personalization, or campaign experimentation Benefits
(US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents Flexible vacation days and quarterly mental health days Annual stipend for professional development and caretaking (US-ONLY) 401k plan to participate in and save towards the future Newest Apple products to help you do your best work Employee Resource Groups (ERGs) to support and celebrate diverse identities and life experiences Notice for Prospective Candidates
Only emails from @captivateiq.com should be trusted The OTE range represents the minimum and maximum for this position across North America. For candidates in Menlo Park, the range is $150,000–$190,000; for all other North America locations, the range is $124,000–$184000. The OTE offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our OTE is just one component of CaptivateIQ's competitive total rewards package.
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Join to apply for the
Senior Demand Generation Manager
role at
CaptivateIQ . Base pay range:
$124,000.00/yr - $190,000.00/yr CaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including Affirm, Gong, and Figma. With solutions for Sales Planning and Incentives, we help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth. It’s time to rethink ROI - your return on incentives - with CaptivateIQ. This role is ideal for someone who takes full ownership — strategic and scrappy — with a strong bias to action and the ability to scale programs with both precision and creativity. Job Location: Hybrid (in-office 3 days per week). The candidate selected for this opportunity must reside near one of the following locations: Menlo Park, CA; Austin, TX; Raleigh, NC; Nashville, TN; Toronto, Canada. Responsibilities
Fully own the strategy, execution, and results of integrated campaigns — from planning and creative direction to multichannel execution and optimization (digital, events, webinars, email, paid media, SEO/SEM, partnerships) Develop and manage quarterly campaign calendars, goals, and forecasts Build integrated programs that tie together compelling content, intent data, and outbound efforts to influence buyers throughout the funnel Partner with Product Marketing to translate messaging into campaign narratives and offers Collaborate with Sales and BDRs to align on outbound strategy, target accounts, and follow-up workflows Monitor performance daily and optimize campaigns to improve conversion rates, efficiency, and ROI Report on pipeline results and share learnings to inform future programs Experiment and iterate quickly—bringing new formats, ideas, and channels to the table Requirements
4–6+ years of B2B demand generation experience, ideally in a high-growth, multi-product SaaS company Proven track record of owning pipeline targets and delivering measurable results Experience supporting segment-specific GTM strategies (e.g., ENT vs. MM) Deep knowledge and ownership experience of multi-channel campaign execution, segmentation, and attribution Data-driven mindset with expertise in tools like Salesforce, HubSpot, Google Analytics, and LinkedIn Campaign Manager Strong communication skills and a bias for cross-functional collaboration Creative and adaptable — knows when to follow proven playbooks and when to invent new ones Comfortable rolling up your sleeves and making things happen Familiarity with AI tools to improve marketing efficiency, personalization, or campaign experimentation Benefits
(US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents Flexible vacation days and quarterly mental health days Annual stipend for professional development and caretaking (US-ONLY) 401k plan to participate in and save towards the future Newest Apple products to help you do your best work Employee Resource Groups (ERGs) to support and celebrate diverse identities and life experiences Notice for Prospective Candidates
Only emails from @captivateiq.com should be trusted The OTE range represents the minimum and maximum for this position across North America. For candidates in Menlo Park, the range is $150,000–$190,000; for all other North America locations, the range is $124,000–$184000. The OTE offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our OTE is just one component of CaptivateIQ's competitive total rewards package.
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