Great Day Improvements
Overview
Great Day Improvements is seeking a Director, Lifecycle Marketing. The role focuses on designing experiences that feel personal at scale, turning data into connection and customers into lifelong advocates. This is a leadership role with enterprise-wide impact, remote (U.S. based). Responsibilities
Develop and own a multi-brand lifecycle marketing strategy aligned to enterprise revenue, retention, and customer experience goals. Define a vision for how lifecycle marketing supports each brand’s unique positioning while leveraging shared tools, data, and best practices. Build and lead a high-performing lifecycle marketing team; provide mentorship, direction, and development opportunities. Partner with marketing, data, and product leaders to align lifecycle initiatives with brand and growth strategies. Map the full customer journey across acquisition, onboarding, engagement, upsell, retention, and win-back stages. Design and launch personalized, multi-channel campaigns (email, SMS, direct mail, in-product messaging) tailored to customer behavior and lifecycle stage. Lead continuous testing and optimization (A/B and multivariate) to improve engagement, conversion, and CLV. Champion cross-sell strategies that create “Customers for Life” across Great Day’s brand family. Collaborate with data and martech teams to enhance segmentation, automation, and personalization capabilities. Ensure CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Klaviyo, Iterable, Braze, HubSpot) are optimized for scale and performance. Monitor and report on key metrics including retention, churn, repeat purchase rate, and revenue per customer; translate insights into actionable strategies and communicate performance to executive stakeholders. Partner with Brand Marketing to ensure storytelling and creative are consistent across all lifecycle touchpoints; work with Product, Digital, Technology, Customer Service, and Operations to address friction points in the customer journey. Qualifications & Experience
8-12+ years of progressive experience in CRM, lifecycle, or retention marketing, with at least 3 years in a leadership capacity. Proven success leading lifecycle strategies across multiple brands (e-commerce, retail, subscription, or consumer services preferred). Deep understanding of customer segmentation, personalization, and automation technologies. Hands-on experience with lifecycle marketing platforms (e.g., Salesforce Marketing Cloud, Klaviyo, Iterable, Braze, HubSpot). Strong analytical skills with experience in A/B testing, cohort analysis, and CLV modeling. Experience in a multi-brand or multi-product environment highly desirable. Key Performance Indicators (KPIs)
Growth in enterprise cross-sell revenue and repeat purchase rate. Increase in overall customer lifetime value (CLV). Efficiency and scalability of lifecycle marketing programs. Measurable improvements in customer retention and engagement. Cross-brand adoption of lifecycle marketing infrastructure and best practices. Company Values
Customer First: Understand and shape customer needs, delivering distinctive value. Entrepreneurial Drive: Innovate and challenge the status quo to achieve growth. Transparency & Trust: Lead with humility, honesty, and accountability. People-Focused: Develop talent, build teams, and lead through collaboration. Results-Oriented: Drive execution and continuous improvement. Equal Employment Opportunity
Employer. #INDGDI
#J-18808-Ljbffr
Great Day Improvements is seeking a Director, Lifecycle Marketing. The role focuses on designing experiences that feel personal at scale, turning data into connection and customers into lifelong advocates. This is a leadership role with enterprise-wide impact, remote (U.S. based). Responsibilities
Develop and own a multi-brand lifecycle marketing strategy aligned to enterprise revenue, retention, and customer experience goals. Define a vision for how lifecycle marketing supports each brand’s unique positioning while leveraging shared tools, data, and best practices. Build and lead a high-performing lifecycle marketing team; provide mentorship, direction, and development opportunities. Partner with marketing, data, and product leaders to align lifecycle initiatives with brand and growth strategies. Map the full customer journey across acquisition, onboarding, engagement, upsell, retention, and win-back stages. Design and launch personalized, multi-channel campaigns (email, SMS, direct mail, in-product messaging) tailored to customer behavior and lifecycle stage. Lead continuous testing and optimization (A/B and multivariate) to improve engagement, conversion, and CLV. Champion cross-sell strategies that create “Customers for Life” across Great Day’s brand family. Collaborate with data and martech teams to enhance segmentation, automation, and personalization capabilities. Ensure CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Klaviyo, Iterable, Braze, HubSpot) are optimized for scale and performance. Monitor and report on key metrics including retention, churn, repeat purchase rate, and revenue per customer; translate insights into actionable strategies and communicate performance to executive stakeholders. Partner with Brand Marketing to ensure storytelling and creative are consistent across all lifecycle touchpoints; work with Product, Digital, Technology, Customer Service, and Operations to address friction points in the customer journey. Qualifications & Experience
8-12+ years of progressive experience in CRM, lifecycle, or retention marketing, with at least 3 years in a leadership capacity. Proven success leading lifecycle strategies across multiple brands (e-commerce, retail, subscription, or consumer services preferred). Deep understanding of customer segmentation, personalization, and automation technologies. Hands-on experience with lifecycle marketing platforms (e.g., Salesforce Marketing Cloud, Klaviyo, Iterable, Braze, HubSpot). Strong analytical skills with experience in A/B testing, cohort analysis, and CLV modeling. Experience in a multi-brand or multi-product environment highly desirable. Key Performance Indicators (KPIs)
Growth in enterprise cross-sell revenue and repeat purchase rate. Increase in overall customer lifetime value (CLV). Efficiency and scalability of lifecycle marketing programs. Measurable improvements in customer retention and engagement. Cross-brand adoption of lifecycle marketing infrastructure and best practices. Company Values
Customer First: Understand and shape customer needs, delivering distinctive value. Entrepreneurial Drive: Innovate and challenge the status quo to achieve growth. Transparency & Trust: Lead with humility, honesty, and accountability. People-Focused: Develop talent, build teams, and lead through collaboration. Results-Oriented: Drive execution and continuous improvement. Equal Employment Opportunity
Employer. #INDGDI
#J-18808-Ljbffr