Adobe Experience Platform Architect

What you\'ll do Develop and maintain a unified strategy and multi-year roadmap for Adobe Experience Platform and related tools Continuously identify new use cases and opportunities to leverage AEP (including AJO, RTCDP, CJA, AMM, etc.) in support of marketing and customer experience objectives Ensure H&R Block’s AEP investments are aligned with business goals and deliver measurable value Architect end-to-end solutions that connect Adobe Experience Cloud products with each other and with H&R Block’s broader technology ecosystem Design how data will flow into AEP (from CRM, websites, mobile apps, etc.) and out to activation channels, ensuring seamless integration of Adobe Journey Optimizer, Real-Time CDP, Adobe Analytics, Target, and other tools Oversee technical integration of AEP with external systems (e.g. Salesforce Marketing Cloud for messaging, data warehouses like Snowflake/Databricks for enrichment) in partnership with IT, ensuring solutions are scalable and reliable Govern the customer data usage within AEP with a focus on quality, privacy, and compliance Define data schemas (XDM) and identity stitching approaches in Real-Time CDP that support a single customer view Implement data governance policies (consent management, GDPR/CCPA compliance) and work with legal/privacy teams to enforce privacy-centric data collaboration use cases via RTCDP Collaboration Ensure data ingested and activated through AEP meets security and quality standards, and that profile data is used responsibly across marketing programs Guide the design of personalized customer journeys and experiences using Adobe tools Advise on the setup of Adobe Journey Optimizer (AJO) for orchestrating omni-channel journeys and ensure integration of decisioning logic with Real-Time CDP segments Oversee usage of Adobe Target for on-site personalization and testing, coordinating with the Testing Lead to guarantee consistency between in-app/onsite personalization and offsite journey messaging Work with analytics teams to configure Customer Journey Analytics (CJA) and Adobe Analytics to harvest insights from the AEP ecosystem Ensure that data from AEP (profiles, segments, journey outcomes) is connected to reporting dashboards and Adobe Mix Modeler for marketing mix modeling and attribution Champion a feedback loop where learnings from analytics inform new audience strategies or journey tweaks in AEP Serve as the bridge between business and IT for Adobe Experience Cloud initiatives Lead cross-functional working groups or a Center of Excellence for AEP to ensure alignment and transparency on platform usage, upcoming releases, and ongoing projects Oversee any consulting or vendor partnerships related to the AEP rollout and enhancements Coordinate with IT on environments, deployments, and resolving technical issues impacting the business use of the platform Establish and enforce governance frameworks for the Adobe platforms Monitor platform usage for adherence to best practices and intervene to course-correct as needed Maintain up-to-date documentation and runbooks for business users of AEP tools Conduct training sessions and demos for marketing and analytics teams to demonstrate new features Mentor junior team members or power users in how to build effective experiments, audiences, and journeys Define KPIs to track the business impact of AEP initiatives Education Bachelor’s degree in Marketing, Business, Computer Science, or related field Work Experience 7+ years of experience in digital marketing technology or marketing analytics roles, with at least 3-5 years directly working with Adobe Experience Cloud tools Deep, hands-on knowledge of Adobe Experience Platform (AEP) and its applications - including Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, and Adobe Target Familiarity with setting up data schemas, segments, and destinations in AEP Ability to work with IT on connecting data sources into AEP and setting up outbound connections to marketing channels or ad platforms Knowledge of data structuring (JSON, XDM schemas) and identity resolution concepts Solid grounding in marketing analytics and experiment design, including interpreting results of personalization campaigns Proven project leadership and organizational skills Excellent communication skills, both in translating technical details to non-technical stakeholders and in capturing business needs for technical teams Experience leading a Center of Excellence or acting as a lead architect guiding teams in adopting new technology It would be even better if you also had Familiarity with broader Adobe Marketing Cloud applications (AEM, Marketo Engage) and how they interface with AEP Experience with non-Adobe marketing technologies such as Salesforce Marketing Cloud, CRM systems, DMPs, or data onboarding services Hands-on experience with analytics/BI tools (Tableau, Power BI) and data science concepts Background in financial services, healthcare, or other highly regulated industries Knowledge of web performance and optimization techniques related to tags and scripts Experience managing relationships with martech vendors or consultants Adobe Certified Expert (ACE) or Architect certifications in AEP or related modules Why work for us Since 1955, we have been leaders in tax preparation, financial services, and small business solutions. With 70,000 associates and 9,000 retail locations, we offer competitive compensation and benefits. Specific benefits may vary based on your role. For detailed eligibility requirements and benefits information, visit blockbenefits.com. Equal Opportunity Employer : H&R Block does not tolerate discrimination based on race, color, religion, ancestry, age, sex/gender, sexual orientation, gender identity, service in the Armed Forces, national origin, disability, genetic information, or any other status protected by law. Pay Range Information : The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements. Pay decisions depend on experience, education, skill, performance, and location. Eligible associates may participate in incentive plans and receive benefits such as medical coverage, 401(k), EAP, and other programs. Pay Range $101,200.00 - $161,900.00/Yr. Notes : Some sections of the original listing (e.g., location-specific notes, non-essential job boards links) have been removed to improve readability and compliance with formatting guidelines.

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