The Home Depot
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Sr. SEO/SEM Analyst - The Company Store
role at
The Home Depot 5 days ago Be among the first 25 applicants Join to apply for the
Sr. SEO/SEM Analyst - The Company Store
role at
The Home Depot This range is provided by The Home Depot. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$70,000.00/yr - $170,000.00/yr Req147754
Position Purpose
This role offers a unique opportunity within a fast-paced, entrepreneurial environment supported by the resources and stability of a major retailer — The Home Depot — through its acquisition of The Company Store, a 114-year-old, leading online bedding company. The position is responsible for the day-to-day planning and execution of digital marketing initiatives, with a strong focus on SEO and SEM strategies to drive online sales and brand awareness for The Company Store. The individual will collaborate closely with cross-functional teams, including merchandising, site, and marketing, to successfully launch new products, optimize existing offerings, and execute seasonal campaigns and promotional events. This role demands a strategic thinker with a hands-on approach to implementing marketing programs that directly impact revenue growth and customer engagement.
Key Responsibilities
30% Campaign Planning: Planning and executing marketing plans for organic and paid search. Campaign planning, ongoing optimizations and weekly reporting. Partner with Advertising, Marketing, Merchandising & Operations. 20% Vendor Management: Manage outside vendors and agencies to ensure execution of programs and tactics on time and within budget. Manage projects and the allotment of money to meet budgetary and segment goals. 20% Keyword Research: Perform keyword research in coordination with company business objectives to optimize existing content and uncover new opportunities. 20% Manage Spend: Projecting and tracking Return-on-investment (ROI) and sales for initiatives. 10% Coordinate Best Practices: Educate organization regarding organic and paid search marketing programs.
Direct Manager/Direct Reports
This position reports to the Paid Media Sr. Manager. This position has 0 direct reports.
Travel Requirements
Typically requires overnight travel less than 10% of the time.
Physical Requirements
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications
Must be eighteen years of age or older. Must be legally permitted to work in the United States.
Preferred Qualifications
4-5+ years of hands-on experience in Search Marketing (SEO and/or Paid Search), with a proven track record of driving significant traffic growth, generating high-quality opportunities, and contributing to pipeline and revenue. Strong cross-functional collaboration skills, with the ability to work effectively with content, demand generation, paid media, and product teams. Proven ability to thrive in a fast-paced environment, consistently meeting deadlines and delivering high-quality work. Excellent communication skills, with the ability to clearly articulate the strategic value and business impact of SEO and/or Paid Search initiatives to both technical and non-technical stakeholders. Deep understanding of search engine algorithms, ranking factors, and SEO/Paid Search best practices. Expertise in SEM bid strategies and hands-on experience with tools such as SA360, Google Ads, Microsoft Advertising etc. Advanced proficiency in SEO tools and automation platforms, including GA4, Google Search Console, Looker Studio, SEMrush, Screaming Frog, or similar. Working knowledge of HTML, CSS, and JavaScript, particularly as they pertain to technical SEO implementation and troubleshooting. Experience with SEO attribution modeling, demonstrating the ability to measure and prove the impact of SEO initiatives on pipeline and revenue.
Minimum Education
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education
No additional education
Minimum Years Of Work Experience
3
Preferred Years Of Work Experience
No additional years of experience
Minimum Leadership Experience
None
Preferred Leadership Experience
None
Certifications
None
Competencies
Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm Being Resilient - Rebounding from setbacks and adversity when facing difficult situations Business Insights - Applying knowledge of business and the marketplace to advance the organization's goals Collaborates - Building partnerships and working collaboratively with others to meet shared objectives Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences Decision Quality - Making good and timely decisions that keep the organization moving forward Drives Results - Consistently achieving results, even under tough circumstances Plans and Aligns - Planning and prioritizing work to meet commitments aligned with organizational goals Resourcefulness - Securing and deploying resources effectively and efficiently
Benefits offered include health care benefits, 401K, ESPP, paid time off, and success sharing bonus. For a full list of the various benefits The Home Depot offers, visit https://careers.homedepot.com/our-benefits Seniority level
Seniority level Not Applicable Employment type
Employment type Full-time Job function
Job function Information Technology Industries Consumer Services Referrals increase your chances of interviewing at The Home Depot by 2x Get notified about new Senior Search Engine Optimization jobs in
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Sr. SEO/SEM Analyst - The Company Store
role at
The Home Depot 5 days ago Be among the first 25 applicants Join to apply for the
Sr. SEO/SEM Analyst - The Company Store
role at
The Home Depot This range is provided by The Home Depot. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$70,000.00/yr - $170,000.00/yr Req147754
Position Purpose
This role offers a unique opportunity within a fast-paced, entrepreneurial environment supported by the resources and stability of a major retailer — The Home Depot — through its acquisition of The Company Store, a 114-year-old, leading online bedding company. The position is responsible for the day-to-day planning and execution of digital marketing initiatives, with a strong focus on SEO and SEM strategies to drive online sales and brand awareness for The Company Store. The individual will collaborate closely with cross-functional teams, including merchandising, site, and marketing, to successfully launch new products, optimize existing offerings, and execute seasonal campaigns and promotional events. This role demands a strategic thinker with a hands-on approach to implementing marketing programs that directly impact revenue growth and customer engagement.
Key Responsibilities
30% Campaign Planning: Planning and executing marketing plans for organic and paid search. Campaign planning, ongoing optimizations and weekly reporting. Partner with Advertising, Marketing, Merchandising & Operations. 20% Vendor Management: Manage outside vendors and agencies to ensure execution of programs and tactics on time and within budget. Manage projects and the allotment of money to meet budgetary and segment goals. 20% Keyword Research: Perform keyword research in coordination with company business objectives to optimize existing content and uncover new opportunities. 20% Manage Spend: Projecting and tracking Return-on-investment (ROI) and sales for initiatives. 10% Coordinate Best Practices: Educate organization regarding organic and paid search marketing programs.
Direct Manager/Direct Reports
This position reports to the Paid Media Sr. Manager. This position has 0 direct reports.
Travel Requirements
Typically requires overnight travel less than 10% of the time.
Physical Requirements
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications
Must be eighteen years of age or older. Must be legally permitted to work in the United States.
Preferred Qualifications
4-5+ years of hands-on experience in Search Marketing (SEO and/or Paid Search), with a proven track record of driving significant traffic growth, generating high-quality opportunities, and contributing to pipeline and revenue. Strong cross-functional collaboration skills, with the ability to work effectively with content, demand generation, paid media, and product teams. Proven ability to thrive in a fast-paced environment, consistently meeting deadlines and delivering high-quality work. Excellent communication skills, with the ability to clearly articulate the strategic value and business impact of SEO and/or Paid Search initiatives to both technical and non-technical stakeholders. Deep understanding of search engine algorithms, ranking factors, and SEO/Paid Search best practices. Expertise in SEM bid strategies and hands-on experience with tools such as SA360, Google Ads, Microsoft Advertising etc. Advanced proficiency in SEO tools and automation platforms, including GA4, Google Search Console, Looker Studio, SEMrush, Screaming Frog, or similar. Working knowledge of HTML, CSS, and JavaScript, particularly as they pertain to technical SEO implementation and troubleshooting. Experience with SEO attribution modeling, demonstrating the ability to measure and prove the impact of SEO initiatives on pipeline and revenue.
Minimum Education
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education
No additional education
Minimum Years Of Work Experience
3
Preferred Years Of Work Experience
No additional years of experience
Minimum Leadership Experience
None
Preferred Leadership Experience
None
Certifications
None
Competencies
Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm Being Resilient - Rebounding from setbacks and adversity when facing difficult situations Business Insights - Applying knowledge of business and the marketplace to advance the organization's goals Collaborates - Building partnerships and working collaboratively with others to meet shared objectives Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences Decision Quality - Making good and timely decisions that keep the organization moving forward Drives Results - Consistently achieving results, even under tough circumstances Plans and Aligns - Planning and prioritizing work to meet commitments aligned with organizational goals Resourcefulness - Securing and deploying resources effectively and efficiently
Benefits offered include health care benefits, 401K, ESPP, paid time off, and success sharing bonus. For a full list of the various benefits The Home Depot offers, visit https://careers.homedepot.com/our-benefits Seniority level
Seniority level Not Applicable Employment type
Employment type Full-time Job function
Job function Information Technology Industries Consumer Services Referrals increase your chances of interviewing at The Home Depot by 2x Get notified about new Senior Search Engine Optimization jobs in
Trenton, NJ . Princeton, NJ $88,000.00-$97,500.00 1 month ago Omnichannel Marketing Analyst–Pharma (Hybrid – Lawrenceville, NJ)
Cranbury, NJ $55,000.00-$62,500.00 2 weeks ago New Jersey, United States $225.00-$275.00 2 days ago Mt. Laurel, NJ $60,000.00-$70,000.00 5 months ago Marketing and Business Development Analyst: Research
New Jersey, United States $80,000.00-$120,000.00 18 hours ago Lawrenceville, NJ $90,000.00-$110,000.00 5 days ago Ewing, NJ $105,100.00-$149,700.00 2 weeks ago Associate Marketing Sponsorship Manager - PA, NJ & NY Region
Mount Laurel, NJ $33.00-$54.00 11 hours ago Associate Director, Global Strategic Marketing - Job ID: 1649
Princeton, NJ $170,000.00-$190,000.00 23 hours ago Cherry Hill, NJ $40,000.00-$75,000.00 1 week ago New Jersey, United States $157,700.00-$260,400.00 2 weeks ago New Jersey, United States $82,000.00-$100,000.00 2 weeks ago Cherry Hill, NJ $40,000.00-$75,000.00 1 week ago Associate Director, Marketing, Ophthalmology
Princeton, NJ $155,000.00-$175,000.00 2 weeks ago Cherry Hill, NJ $40,000.00-$75,000.00 3 weeks ago Associate Director, Thought Leader Strategic Marketing Liaison (Midwest)
Associate Director - Consumer Marketing Wegovy
Associate Director, Consumer Marketing, Gyn-Onc
Princeton, NJ $170,400.00-$255,600.00 11 hours ago Associate Director - Nephrology Key Opinion Leader Marketing
Plainsboro, NJ $116,810.00-$216,100.00 2 weeks ago Associate Director Commercial Insights & Analytics
Senior Analyst, Digital Marketing Analytics
Cherry Hill, NJ $50,000.00-$90,000.00 5 days ago Associate Director - Consumer Marketing Wegovy
New Jersey, United States $130,000.00-$135,000.00 4 weeks ago Associate Director, Global Oncology Forecasting and Analytics
Raritan, NJ $120,000.00-$207,000.00 11 hours ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr