Tilray Brands, Inc.
SweetWater Brewing Co has been making tasty brews in the heart of the south since 1997. What started as a pipe dream of two college buddies has turned into a dream job full of great adventures and lip-smackin’ beers.
SweetWater Brewing Company is seeking a personable, reliable, and driven lover of the good life, who embraces our 420-lifestyle. If you are a self-starter who knows how to work and play hard, and you have an unwavering passion for independent, craft beer; grab your kayak and hop in the river with us!
You will have the time of your life sharing our delicious SweetWater brews with like-minded, adventurous types. Hard chargers with an entrepreneurial spirit who approach business, music, and all aspects of life with the same vigor are welcome.
Job Summary
The Event Sales Manager is responsible for driving revenue through the successful sale and execution of private and corporate events. This role involves building and maintaining strong client relationships, developing new business opportunities, and ensuring seamless coordination between clients and internal teams. Responsibilities
Generate new business through proactive outreach, networking, and relationship building. Manage the full sales cycle, including prospecting, proposals, negotiations, and contracts. Build and maintain strong client relationships to encourage repeat and referral business. Lead, train, and support event coordinators and event staff, ensuring clear communication and accountability. Oversee the smooth execution of all events by coordinating with internal teams and vendors. Conduct site tours and presentations for prospective clients. Meet and exceed monthly and annual sales and revenue targets. Maintain accurate records of sales activity, leads, and client communications in the CRM system. Monitor industry trends and competitor activity to identify new opportunities. Resolve client concerns in a professional and timely manner to ensure customer satisfaction. Prepare post-event follow-ups and reports to assess event success and client feedback. Skills and Abilities
Strong leadership and team management skills with the ability to guide event coordinators and staff. Excellent communication, negotiation, and client relationship–building abilities. Highly organized and detail-oriented, able to manage multiple events and deadlines simultaneously. Sales-driven mindset with proven ability to achieve and exceed revenue goals. Educational And Experience Requirements
Bachelor’s degree preferred but not required. 3+ years of event sales Physical Requirements
Conducts work in a sitting position; however, job requires frequent standing, walking bending, stooping, and light lifting. Requires frequent operations of a variety of office machines. Communication is usually cooperative in nature, with somewhat frequent conflicts requiring confrontation and appropriate use of tact. About Tilray Brands, Inc.
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace. Accommodations are available for applicants with disabilities throughout the recruitment process.
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The Event Sales Manager is responsible for driving revenue through the successful sale and execution of private and corporate events. This role involves building and maintaining strong client relationships, developing new business opportunities, and ensuring seamless coordination between clients and internal teams. Responsibilities
Generate new business through proactive outreach, networking, and relationship building. Manage the full sales cycle, including prospecting, proposals, negotiations, and contracts. Build and maintain strong client relationships to encourage repeat and referral business. Lead, train, and support event coordinators and event staff, ensuring clear communication and accountability. Oversee the smooth execution of all events by coordinating with internal teams and vendors. Conduct site tours and presentations for prospective clients. Meet and exceed monthly and annual sales and revenue targets. Maintain accurate records of sales activity, leads, and client communications in the CRM system. Monitor industry trends and competitor activity to identify new opportunities. Resolve client concerns in a professional and timely manner to ensure customer satisfaction. Prepare post-event follow-ups and reports to assess event success and client feedback. Skills and Abilities
Strong leadership and team management skills with the ability to guide event coordinators and staff. Excellent communication, negotiation, and client relationship–building abilities. Highly organized and detail-oriented, able to manage multiple events and deadlines simultaneously. Sales-driven mindset with proven ability to achieve and exceed revenue goals. Educational And Experience Requirements
Bachelor’s degree preferred but not required. 3+ years of event sales Physical Requirements
Conducts work in a sitting position; however, job requires frequent standing, walking bending, stooping, and light lifting. Requires frequent operations of a variety of office machines. Communication is usually cooperative in nature, with somewhat frequent conflicts requiring confrontation and appropriate use of tact. About Tilray Brands, Inc.
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace. Accommodations are available for applicants with disabilities throughout the recruitment process.
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