Hearst Connecticut Media Group
Strategic Account Executive (Franchise)
Hearst Connecticut Media Group, Meriden, Connecticut, us, 06451
Overview
Hearst Connecticut Media Group (HCMG) is recruiting an Account Executive to join the advertising team. The role involves developing and managing a sales pipeline, building new business relationships with franchises, and delivering advertising solutions that meet client needs. The position supports collaboration across departments to meet performance and process expectations, with a hybrid work week. Responsibilities
Lead Generation: Prospect local medium to large sized businesses to demonstrate the value of our digital media products (Native content, social media, display, CTV/OTT, programmatic, SEO/SEM) and traditional advertising. Generate new leads through cold calling, networking, and prospecting; own the sales cycle with support from the local Customer Success team post-sale. Product Expertise: Become an expert on digital and traditional products/services. Complete global and local training within the first three weeks and engage in ongoing continual learning and training to grow as an Account Executive. Execute Sales Tactics: Implement marketing strategies and deliver compelling sales presentations to earn, retain, and increase revenue. Advertising Solutions: Create engaging advertising solutions that address clients’ business needs. Client Solutions: Recommend new products and promotional opportunities to current clients; handle objections and support local businesses across multiple digital channels. Forecasting: Manage client pipeline and monthly revenue forecast in Salesforce. What will it take to be successful?
Purposeful: Direct, decisive, and results-oriented with integrity and determination. Adaptable: Respond to changing conditions with practical ideas. Driven: Self-assured, competitive, and capable of delivering high-quality, repeatable results. Communicator: Engaging and effective in influencing others. Trend-Savvy: Stay informed on industry developments to keep digital advertising strategies cutting-edge. What we’re looking for
Education: BA/BS in Advertising, Marketing, or Communications or equivalent experience. Experience: 4+ years of B2B sales in advertising and media with a proven track record of revenue achievement; ability to navigate decision-making processes; success in new business acquisition; strategic selling and multi-threading within organizations and agencies. Skills: Strong presentation, interpersonal, and communication skills; technical proficiency with Salesforce, Excel, and PowerPoint. Mindset: Goal-oriented, competitive, and financially minded. What we offer
Dynamic Environment: Collaborative, engaging workplace. Comprehensive Training: Paid in-depth sales and product training. Compensation: Base salary with uncapped commissions for earning potential. Benefits: Health, dental, vision, FSA, disability insurance, 401k with company match, PTO, and additional perks. About Hearst Connecticut Media Group
Hearst Connecticut Media Group is a leading news organization serving readers across platforms with a diverse portfolio of publications and advertising solutions for local and regional businesses. Hearst Newspapers is part of a national network with a broad range of media products and services.
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Hearst Connecticut Media Group (HCMG) is recruiting an Account Executive to join the advertising team. The role involves developing and managing a sales pipeline, building new business relationships with franchises, and delivering advertising solutions that meet client needs. The position supports collaboration across departments to meet performance and process expectations, with a hybrid work week. Responsibilities
Lead Generation: Prospect local medium to large sized businesses to demonstrate the value of our digital media products (Native content, social media, display, CTV/OTT, programmatic, SEO/SEM) and traditional advertising. Generate new leads through cold calling, networking, and prospecting; own the sales cycle with support from the local Customer Success team post-sale. Product Expertise: Become an expert on digital and traditional products/services. Complete global and local training within the first three weeks and engage in ongoing continual learning and training to grow as an Account Executive. Execute Sales Tactics: Implement marketing strategies and deliver compelling sales presentations to earn, retain, and increase revenue. Advertising Solutions: Create engaging advertising solutions that address clients’ business needs. Client Solutions: Recommend new products and promotional opportunities to current clients; handle objections and support local businesses across multiple digital channels. Forecasting: Manage client pipeline and monthly revenue forecast in Salesforce. What will it take to be successful?
Purposeful: Direct, decisive, and results-oriented with integrity and determination. Adaptable: Respond to changing conditions with practical ideas. Driven: Self-assured, competitive, and capable of delivering high-quality, repeatable results. Communicator: Engaging and effective in influencing others. Trend-Savvy: Stay informed on industry developments to keep digital advertising strategies cutting-edge. What we’re looking for
Education: BA/BS in Advertising, Marketing, or Communications or equivalent experience. Experience: 4+ years of B2B sales in advertising and media with a proven track record of revenue achievement; ability to navigate decision-making processes; success in new business acquisition; strategic selling and multi-threading within organizations and agencies. Skills: Strong presentation, interpersonal, and communication skills; technical proficiency with Salesforce, Excel, and PowerPoint. Mindset: Goal-oriented, competitive, and financially minded. What we offer
Dynamic Environment: Collaborative, engaging workplace. Comprehensive Training: Paid in-depth sales and product training. Compensation: Base salary with uncapped commissions for earning potential. Benefits: Health, dental, vision, FSA, disability insurance, 401k with company match, PTO, and additional perks. About Hearst Connecticut Media Group
Hearst Connecticut Media Group is a leading news organization serving readers across platforms with a diverse portfolio of publications and advertising solutions for local and regional businesses. Hearst Newspapers is part of a national network with a broad range of media products and services.
#J-18808-Ljbffr