Experiture
4 days ago Be among the first 25 applicants
This range is provided by Experiture. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$75,000.00/yr - $125,000.00/yr
Additional compensation types
Annual Bonus, Commission, and RSUs
Senior Account Executive — Print-to-Digital (EasyPurl)
Role Summary EasyPurl (a wholly owned product of Experiture) helps marketers turn print and direct mail into measurable digital engagement using
PURLs, QR ,
personalized landing pages , and
call tracking/response attribution . You will run a full-cycle sales motion across
channel partners
(commercial printers, direct marketing agencies) and
direct enterprise
accounts (major mailers), closing net-new revenue and expanding programs. Who You’ll Sell To (Focus Segments) Channel:
Commercial printers seeking to add cross-media services; direct marketing agencies seeking print-to-digital activation. Direct Enterprise/Major Mailers:
Marketers in
financial services/lending ,
automotive ,
healthcare , and other high-volume mail verticals. Responsibilities Own pipeline creation through close; lead discovery, solution mapping, proposals, and negotiation. Channel:
recruit/enable printer and agency partners; co-sell, package offers, and build repeatable cross-media programs. Direct:
land and expand with major mailers; pilot, prove lift, scale. Quantify value (response lift, CPL/CAC impact); build simple test plans (A/B or control vs. EasyPurl) to de-risk decisions. Maintain CRM hygiene and accurate forecasting; document win themes and competitive positioning. Partner with Client Services/Delivery to ensure scope clarity and on-time launches. Required Experience 5–10+ years
in direct mail/print-anchored solutions or martech selling to printers, agencies, and/or major mailers. Proven track record running
full-cycle
enterprise/upper-mid market deals with multi-stakeholder buying groups. Fluency in print & mail concepts (VDP/personalization, postal workflows, data processing) and digital engagement/analytics. Strong discovery, value quantification, proposal creation, and negotiation skills; consistent quota attainment. CRM discipline (e.g., Salesforce/HubSpot) with reliable forecasting. Preferred (Nice to Have) Channel recruitment/enablement experience (printer or agency ecosystems). Vertical familiarity in
financial services ,
automotive , or
healthcare ; awareness of regulated-industry considerations. Comfortable shaping pilots, success criteria, and executive readouts using campaign metrics. Core Competencies Consultative Selling:
Uncover pains, align use cases, and map EasyPurl components to outcomes. Deal Orchestration:
Coordinate partners, internal teams, and customer stakeholders to remove friction. Value Storytelling:
Translate test results and attribution into clear ROI narratives and expansion paths. Success Metrics Net-new ARR and win rate by segment (channel vs. direct). Pilot-to-program conversion and average deal size. Time-to-first measurable lift (response/conversion) after launch. Expansion within 2–3 quarters (additional programs, brands, or mail streams). Why EasyPurl Category-proven
print-to-digital
platform with measurable outcomes and rapid time-to-value. Backed by Experiture’s broader
omnichannel
capabilities (email/SMS/automation) for future expansion. Clear ICPs (printers, agencies, major mailers) and supportive delivery teams for smooth go-lives. Seniority level
Mid-Senior level Employment type
Full-time Job function
Industries We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Role Summary EasyPurl (a wholly owned product of Experiture) helps marketers turn print and direct mail into measurable digital engagement using
PURLs, QR ,
personalized landing pages , and
call tracking/response attribution . You will run a full-cycle sales motion across
channel partners
(commercial printers, direct marketing agencies) and
direct enterprise
accounts (major mailers), closing net-new revenue and expanding programs. Who You’ll Sell To (Focus Segments) Channel:
Commercial printers seeking to add cross-media services; direct marketing agencies seeking print-to-digital activation. Direct Enterprise/Major Mailers:
Marketers in
financial services/lending ,
automotive ,
healthcare , and other high-volume mail verticals. Responsibilities Own pipeline creation through close; lead discovery, solution mapping, proposals, and negotiation. Channel:
recruit/enable printer and agency partners; co-sell, package offers, and build repeatable cross-media programs. Direct:
land and expand with major mailers; pilot, prove lift, scale. Quantify value (response lift, CPL/CAC impact); build simple test plans (A/B or control vs. EasyPurl) to de-risk decisions. Maintain CRM hygiene and accurate forecasting; document win themes and competitive positioning. Partner with Client Services/Delivery to ensure scope clarity and on-time launches. Required Experience 5–10+ years
in direct mail/print-anchored solutions or martech selling to printers, agencies, and/or major mailers. Proven track record running
full-cycle
enterprise/upper-mid market deals with multi-stakeholder buying groups. Fluency in print & mail concepts (VDP/personalization, postal workflows, data processing) and digital engagement/analytics. Strong discovery, value quantification, proposal creation, and negotiation skills; consistent quota attainment. CRM discipline (e.g., Salesforce/HubSpot) with reliable forecasting. Preferred (Nice to Have) Channel recruitment/enablement experience (printer or agency ecosystems). Vertical familiarity in
financial services ,
automotive , or
healthcare ; awareness of regulated-industry considerations. Comfortable shaping pilots, success criteria, and executive readouts using campaign metrics. Core Competencies Consultative Selling:
Uncover pains, align use cases, and map EasyPurl components to outcomes. Deal Orchestration:
Coordinate partners, internal teams, and customer stakeholders to remove friction. Value Storytelling:
Translate test results and attribution into clear ROI narratives and expansion paths. Success Metrics Net-new ARR and win rate by segment (channel vs. direct). Pilot-to-program conversion and average deal size. Time-to-first measurable lift (response/conversion) after launch. Expansion within 2–3 quarters (additional programs, brands, or mail streams). Why EasyPurl Category-proven
print-to-digital
platform with measurable outcomes and rapid time-to-value. Backed by Experiture’s broader
omnichannel
capabilities (email/SMS/automation) for future expansion. Clear ICPs (printers, agencies, major mailers) and supportive delivery teams for smooth go-lives. Seniority level
Mid-Senior level Employment type
Full-time Job function
Industries We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr