hiyo
Hiyo started when three changemakers had one disruptive idea: rethink the way the world drinks. In April 2019, two of Hiyo’s co-founders, Evan Quinn and George Youmans, had relatives hospitalized with alcohol-related issues, which caused both to cut back on their drinking in solidarity with their families. In their late 20s and social to boot, the two soon discovered the massive need for an alternative to alcohol that actually deserved its place at the table. To them, the existing choices all felt like sacrifices, and each one was missing the main reason they wanted to drink—the feeling.
Intrigued by their newfound sober curiosity and the lack of options in the non-alcoholic beverage space, they began brainstorming product concepts alongside their close friend from college, Cygne Cooper. This marked the genesis of Hiyo, a non-alcoholic social tonic which produces a similar stress-relieving, mood-boosting feeling that people usually seek from alcohol, but instead from healthy, functional ingredients.
The three co-founders have spent years honing their proprietary blend of adaptogens, nootropics, and botanicals to achieve the optimal feel-good “float” effect. With six functionals at the forefront of this feeling, Hiyo launched its first three fruit-forward flavors in May 2021. Since then, Hiyo has added three new flavors to its growing line of functional seltzers while showing up in thousands of stores and social spaces across the country. It is currently one of the fastest-growing beverage brands in the United States.
THE ROLE
Hiyo is seeking a
Senior Finance Manager – FP&A
to lead financial planning and analysis across our fast-growing business. This role will own budgeting, forecasting, reporting, and scenario modeling, providing insights that directly shape strategic decisions and operational execution. Partnering with senior leadership and cross-functional teams, this person will play a critical role in driving growth, improving profitability, and building scalable processes as Hiyo expands its national footprint. THE RESPONSIBILITIES
Lead annual budgeting and monthly forecasting processes in partnership with department leaders Develop rolling forecasts and update projections based on business trends, risks, and new growth opportunities Build and maintain detailed financial models to assess business scenarios and sensitivities Management Reporting & Analysis:
Prepare monthly and quarterly management reporting packages with variance analysis vs. budget, forecast, and prior year; provide actionable insights on revenue, margin, operating expenses, and cash flow to inform strategic decisions; partner with accounting team to ensure accurate and timely month-end financial reporting Business Partnership & Decision Support:
Serve as a financial advisor to department leaders, translating performance metrics into business impact; support commercial, operations, and strategic initiatives with ad-hoc financial analysis and ROI modeling; collaborate with cross-functional teams to align resources with company priorities Process Improvement & Tools:
Enhance FP&A processes, reporting capabilities, and systems to increase efficiency, accuracy, and scalability; implement automation, dashboards, and KPIs to increase visibility and support data-driven decision making; partner on system selection and implementation as Hiyo scales Strategic Support:
Support fundraising, M&A, and investor relations through financial modeling, presentations, and due diligence materials; conduct market benchmarking and competitive analysis to inform long-term strategy; contribute to board reporting and leadership presentations with clear financial narratives THE QUALIFICATIONS
Based in the Los Angeles Metropolitan Area or willing to relocate Bachelor’s degree in Finance, Accounting, Economics, or related field (MBA or CPA/CFA a plus) 4–7 years of progressive experience in FP&A, corporate finance, or investment banking; CPG or high-growth startup experience preferred Advanced financial modeling and analytical skills with expertise in Excel/Google Sheets; experience with BI tools and ERP/FP&A systems a plus Strong business acumen and ability to translate complex financial data into clear, actionable insights for non-financial stakeholders Excellent communication and presentation skills with experience influencing leadership teams Demonstrated success improving processes, building dashboards, and implementing scalable reporting systems Ability to manage multiple priorities in a fast-paced, entrepreneurial environment with high ownership and accountability Interest in the food & beverage, health & wellness, and no/low alcohol space a plus This role offers the opportunity to shape the financial foundation of one of the fastest-growing beverage brands in the country, driving clarity, accountability, and insights that power Hiyo’s next stage of growth. reports to: vice president of finance
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Hiyo is seeking a
Senior Finance Manager – FP&A
to lead financial planning and analysis across our fast-growing business. This role will own budgeting, forecasting, reporting, and scenario modeling, providing insights that directly shape strategic decisions and operational execution. Partnering with senior leadership and cross-functional teams, this person will play a critical role in driving growth, improving profitability, and building scalable processes as Hiyo expands its national footprint. THE RESPONSIBILITIES
Lead annual budgeting and monthly forecasting processes in partnership with department leaders Develop rolling forecasts and update projections based on business trends, risks, and new growth opportunities Build and maintain detailed financial models to assess business scenarios and sensitivities Management Reporting & Analysis:
Prepare monthly and quarterly management reporting packages with variance analysis vs. budget, forecast, and prior year; provide actionable insights on revenue, margin, operating expenses, and cash flow to inform strategic decisions; partner with accounting team to ensure accurate and timely month-end financial reporting Business Partnership & Decision Support:
Serve as a financial advisor to department leaders, translating performance metrics into business impact; support commercial, operations, and strategic initiatives with ad-hoc financial analysis and ROI modeling; collaborate with cross-functional teams to align resources with company priorities Process Improvement & Tools:
Enhance FP&A processes, reporting capabilities, and systems to increase efficiency, accuracy, and scalability; implement automation, dashboards, and KPIs to increase visibility and support data-driven decision making; partner on system selection and implementation as Hiyo scales Strategic Support:
Support fundraising, M&A, and investor relations through financial modeling, presentations, and due diligence materials; conduct market benchmarking and competitive analysis to inform long-term strategy; contribute to board reporting and leadership presentations with clear financial narratives THE QUALIFICATIONS
Based in the Los Angeles Metropolitan Area or willing to relocate Bachelor’s degree in Finance, Accounting, Economics, or related field (MBA or CPA/CFA a plus) 4–7 years of progressive experience in FP&A, corporate finance, or investment banking; CPG or high-growth startup experience preferred Advanced financial modeling and analytical skills with expertise in Excel/Google Sheets; experience with BI tools and ERP/FP&A systems a plus Strong business acumen and ability to translate complex financial data into clear, actionable insights for non-financial stakeholders Excellent communication and presentation skills with experience influencing leadership teams Demonstrated success improving processes, building dashboards, and implementing scalable reporting systems Ability to manage multiple priorities in a fast-paced, entrepreneurial environment with high ownership and accountability Interest in the food & beverage, health & wellness, and no/low alcohol space a plus This role offers the opportunity to shape the financial foundation of one of the fastest-growing beverage brands in the country, driving clarity, accountability, and insights that power Hiyo’s next stage of growth. reports to: vice president of finance
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