Veryon
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Sr. Manager, Demand Generation
role at
Veryon
Location: Austin, TX (Hybrid)
Description
Veryon is a leading software and technology company that enables aviation teams around the world to improve efficiency and safety. Our products maximize uptime for aircraft maintenance teams through customer-driven innovation and world-class customer service. Veryon serves more than 7,500 customers in 137 countries across general and business aviation, military/defense, commercial aviation, and OEM industries. Our core values guide us in business, internally, and in our everyday lives.
Job title:
Sr. Manager, Demand Generation
Location:
Austin, TX (Hybrid)
Why We Need You – The Mission Veryon is looking to fill our newly created position of
Sr. Manager, Demand Generation
to help take our company’s growth to the next level. You’re entrepreneurial and have extensive marketing experience in fast-paced, high-growth environments. Your work will fuel rapid growth and you’ll have the opportunity to work on diverse projects within the aviation industry with a focus on implementing innovative demand generation programs.
This role reports to the Chief Marketing Officer and collaborates closely with the Sales, Marketing, and Product Marketing teams. The ideal candidate is data-driven, strategic, and willing to roll up their sleeves. It requires strong leadership, creativity, and the ability to thrive in an entrepreneurial culture. Bonus points if you have experience building and executing ABM programs.
What You’ll Accomplish – Your Performance Objectives Objective #1 In your first 30 days, onboard, get up to speed, and present your learnings on our current marketing mix and what’s working and not working.
Meet with teammates, understand what’s worked so far for Marketing, learn our products, how we deliver them, and who we compete against.
Familiarize yourself with our marketing tech stack including HubSpot, Monday.com, Gong, Terminus, RollWorks, and Salesforce.
Present an early diagnosis to the VP of Marketing: what’s working, what’s missing, and which demand gen channels/tactics to focus on first, including KPIs and metrics to track and report on marketing performance.
Objective #2 In your first 3 months, stand up a demand gen engine that creates a continuous, predictable source of pipeline for Sales.
Partner with Sales leadership to orchestrate a calendar of outbound campaigns across the revenue funnel.
Work with Marketing Operations to build and maintain improved lead nurture campaigns in HubSpot.
Manage inbound demand generation channels and determine the tactical mix between email, digital advertising, SEO, webinars, events, and social.
Develop our account-based marketing strategy and programs to land and expand key accounts.
Collaborate with Marketing Operations to build reports and dashboards to track key metrics.
Objective #3 In your first 6 months, share a retrospective of “what’s working + what’s next” for Marketing at Veryon with the Chief Marketing Officer.
Provide a POV on what Marketing needs next – People, Process, and/or Technology – to support growth goals for 2026.
With the VP of Marketing, build a top-down and bottom-up demand gen plan by product/market segment.
Set program goals, analyze campaign results in detail, draw insights, and make data-based adjustments.
Ensure a strong feedback loop between Sales and Marketing to optimize campaigns and identify new opportunities for pipeline creation, conversion, and acceleration.
Who We’re Looking For – Personal Competencies
Results focused:
Believe marketing exists to make sales easier. Demonstrated experience building demand gen engines in smaller, vertically-focused B2B software environments.
Strong opinions on how Demand Generation should work:
Able to diagnose gaps quickly and craft plans to address what’s needed in a growing organization.
Collaborative:
Experience working with Sales, Customer Success, and Product Marketing to close more deals.
Thinks creatively about the entire marketing funnel:
Able to prioritize and build thoughtful, structured campaigns that engage buyers at the right time.
Flexibility:
Adaptable to evolving environments as the company grows.
Gets Stuff Done:
Comfortable with data-intensive work and delivering on tight timelines with limited resources.
Core Values
Fueled By Customers:
Customer-centric, transparent communication, and celebrating customer wins.
Win Together:
Collaboration and TEAM success over individual achievement.
Make it Happen:
Proactive, adaptable, and results-focused.
Innovate to Elevate:
Embrace cutting-edge technology, learn from experimentation, and set the aviation standard.
Job Details
Seniority level:
Mid-Senior level
Employment type:
Full-time
Job function:
Marketing and Sales
Industries:
Software Development
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Sr. Manager, Demand Generation
role at
Veryon
Location: Austin, TX (Hybrid)
Description
Veryon is a leading software and technology company that enables aviation teams around the world to improve efficiency and safety. Our products maximize uptime for aircraft maintenance teams through customer-driven innovation and world-class customer service. Veryon serves more than 7,500 customers in 137 countries across general and business aviation, military/defense, commercial aviation, and OEM industries. Our core values guide us in business, internally, and in our everyday lives.
Job title:
Sr. Manager, Demand Generation
Location:
Austin, TX (Hybrid)
Why We Need You – The Mission Veryon is looking to fill our newly created position of
Sr. Manager, Demand Generation
to help take our company’s growth to the next level. You’re entrepreneurial and have extensive marketing experience in fast-paced, high-growth environments. Your work will fuel rapid growth and you’ll have the opportunity to work on diverse projects within the aviation industry with a focus on implementing innovative demand generation programs.
This role reports to the Chief Marketing Officer and collaborates closely with the Sales, Marketing, and Product Marketing teams. The ideal candidate is data-driven, strategic, and willing to roll up their sleeves. It requires strong leadership, creativity, and the ability to thrive in an entrepreneurial culture. Bonus points if you have experience building and executing ABM programs.
What You’ll Accomplish – Your Performance Objectives Objective #1 In your first 30 days, onboard, get up to speed, and present your learnings on our current marketing mix and what’s working and not working.
Meet with teammates, understand what’s worked so far for Marketing, learn our products, how we deliver them, and who we compete against.
Familiarize yourself with our marketing tech stack including HubSpot, Monday.com, Gong, Terminus, RollWorks, and Salesforce.
Present an early diagnosis to the VP of Marketing: what’s working, what’s missing, and which demand gen channels/tactics to focus on first, including KPIs and metrics to track and report on marketing performance.
Objective #2 In your first 3 months, stand up a demand gen engine that creates a continuous, predictable source of pipeline for Sales.
Partner with Sales leadership to orchestrate a calendar of outbound campaigns across the revenue funnel.
Work with Marketing Operations to build and maintain improved lead nurture campaigns in HubSpot.
Manage inbound demand generation channels and determine the tactical mix between email, digital advertising, SEO, webinars, events, and social.
Develop our account-based marketing strategy and programs to land and expand key accounts.
Collaborate with Marketing Operations to build reports and dashboards to track key metrics.
Objective #3 In your first 6 months, share a retrospective of “what’s working + what’s next” for Marketing at Veryon with the Chief Marketing Officer.
Provide a POV on what Marketing needs next – People, Process, and/or Technology – to support growth goals for 2026.
With the VP of Marketing, build a top-down and bottom-up demand gen plan by product/market segment.
Set program goals, analyze campaign results in detail, draw insights, and make data-based adjustments.
Ensure a strong feedback loop between Sales and Marketing to optimize campaigns and identify new opportunities for pipeline creation, conversion, and acceleration.
Who We’re Looking For – Personal Competencies
Results focused:
Believe marketing exists to make sales easier. Demonstrated experience building demand gen engines in smaller, vertically-focused B2B software environments.
Strong opinions on how Demand Generation should work:
Able to diagnose gaps quickly and craft plans to address what’s needed in a growing organization.
Collaborative:
Experience working with Sales, Customer Success, and Product Marketing to close more deals.
Thinks creatively about the entire marketing funnel:
Able to prioritize and build thoughtful, structured campaigns that engage buyers at the right time.
Flexibility:
Adaptable to evolving environments as the company grows.
Gets Stuff Done:
Comfortable with data-intensive work and delivering on tight timelines with limited resources.
Core Values
Fueled By Customers:
Customer-centric, transparent communication, and celebrating customer wins.
Win Together:
Collaboration and TEAM success over individual achievement.
Make it Happen:
Proactive, adaptable, and results-focused.
Innovate to Elevate:
Embrace cutting-edge technology, learn from experimentation, and set the aviation standard.
Job Details
Seniority level:
Mid-Senior level
Employment type:
Full-time
Job function:
Marketing and Sales
Industries:
Software Development
#J-18808-Ljbffr