Macpower Digital Assets Edge formerly MDA Edge
Senior Demand Generation Manager
Macpower Digital Assets Edge formerly MDA Edge, Austin, Texas, us, 78716
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Macpower Digital Assets Edge formerly MDA Edge provided pay range
This range is provided by Macpower Digital Assets Edge formerly MDA Edge. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$103.97/hr - $103.97/hr Summary:
Reporting to the Senior Group Manager, Demand Generation, the Senior Manager of Demand Generation develops integrated marketing programs that increase pipeline growth across all channels to support our explosive growth. You will oversee the strategy and execution of global integrated campaigns, and marketing programs across the marketing mix.
Roles & Responsibilities
Manage our global integrated demand generation campaign strategy through collaboration with marketing teams including brand, product marketing, digital, editorial, creative, social, customer success, growth marketing and regional field marketing teams to create qualified pipeline Shape the strategic direction for the overall campaign. Develop, plan and execute integrated marketing plans across a variety of tactics, including journey mapping, campaign development, content maps, nurture, events, and programs to create a consistent customer experience across all channels. Work with the creative team to provide campaign concepts and campaign deliverables for full-funnel, multi-channel campaigns. Work with members of product marketing, brand, and sales teams to ensure the messaging is consistent and appropriate for the campaign goal and ensures that it directly aligns with target markets, personas, and use cases aligned with company priorities. Measure, analyze, report, and optimize the performance of demand gen programs in partnership with the data analytics team to ensure the most efficient way we drive growth across key customer segments. Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the SDR teams on targeted campaigns and effective follow-up.
Nice To Have
Salesforce.com Stakeholder Management Tableau
Minimum Qualifications
7+ years of professional experience, of which 5+ years experience in demand generation in a high-growth SaaS startup. Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating opportunity and pipeline velocity. Expert in end-to-end campaign development, execution, and measurement. Proficiency in marketing automation systems ( Marketo) and ability to navigate Salesforce to pull reports on specific campaigns and understand the status of leads in the funnel. Interpret data, create insights and translate it into applicable changes. Strong project management skills to effectively deliver programs, and create alignment across groups. Prioritize and achieve in an environment that requires fresh thinking and new ideas. Strong growth mindset, having an open mind to new ideas and growth opportunities.
Must Have
Analytical Skills Campaign Development Campaign Management Demand Generation Integrated Marketing Campaigns Project Management
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Staffing and Recruiting Referrals increase your chances of interviewing at Macpower Digital Assets Edge formerly MDA Edge by 2x Get notified about new Demand Generation Manager jobs in
Austin, TX . Marketing Manager, Industry Events, NA SMB Marketing
Consumer Marketing Planning & Operations Manager
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#J-18808-Ljbffr
This range is provided by Macpower Digital Assets Edge formerly MDA Edge. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$103.97/hr - $103.97/hr Summary:
Reporting to the Senior Group Manager, Demand Generation, the Senior Manager of Demand Generation develops integrated marketing programs that increase pipeline growth across all channels to support our explosive growth. You will oversee the strategy and execution of global integrated campaigns, and marketing programs across the marketing mix.
Roles & Responsibilities
Manage our global integrated demand generation campaign strategy through collaboration with marketing teams including brand, product marketing, digital, editorial, creative, social, customer success, growth marketing and regional field marketing teams to create qualified pipeline Shape the strategic direction for the overall campaign. Develop, plan and execute integrated marketing plans across a variety of tactics, including journey mapping, campaign development, content maps, nurture, events, and programs to create a consistent customer experience across all channels. Work with the creative team to provide campaign concepts and campaign deliverables for full-funnel, multi-channel campaigns. Work with members of product marketing, brand, and sales teams to ensure the messaging is consistent and appropriate for the campaign goal and ensures that it directly aligns with target markets, personas, and use cases aligned with company priorities. Measure, analyze, report, and optimize the performance of demand gen programs in partnership with the data analytics team to ensure the most efficient way we drive growth across key customer segments. Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the SDR teams on targeted campaigns and effective follow-up.
Nice To Have
Salesforce.com Stakeholder Management Tableau
Minimum Qualifications
7+ years of professional experience, of which 5+ years experience in demand generation in a high-growth SaaS startup. Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating opportunity and pipeline velocity. Expert in end-to-end campaign development, execution, and measurement. Proficiency in marketing automation systems ( Marketo) and ability to navigate Salesforce to pull reports on specific campaigns and understand the status of leads in the funnel. Interpret data, create insights and translate it into applicable changes. Strong project management skills to effectively deliver programs, and create alignment across groups. Prioritize and achieve in an environment that requires fresh thinking and new ideas. Strong growth mindset, having an open mind to new ideas and growth opportunities.
Must Have
Analytical Skills Campaign Development Campaign Management Demand Generation Integrated Marketing Campaigns Project Management
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Staffing and Recruiting Referrals increase your chances of interviewing at Macpower Digital Assets Edge formerly MDA Edge by 2x Get notified about new Demand Generation Manager jobs in
Austin, TX . Marketing Manager, Industry Events, NA SMB Marketing
Consumer Marketing Planning & Operations Manager
Marketing Manager - Paid Media & O&O channels, Amazon Key
Austin, TX $108,400.00-$185,000.00 1 week ago Senior B2B Marketing Manager, Amazon Key
Austin, TX $158,000.00-$223,000.00 2 weeks ago Austin, TX $128,000.00-$186,000.00 2 weeks ago Regional Product Marketing Manager, SMB Growth Guidance
Austin, TX $156,480.00-$234,720.00 1 week ago Austin, TX $90,000.00-$110,000.00 1 week ago Senior Demand Generation Marketing Manager
Austin, TX $125,000.00-$160,000.00 1 month ago Sr Field Marketing Manager, Amazon Business
Austin, TX $112,800.00-$186,500.00 2 weeks ago Austin, TX $130,000.00-$150,000.00 3 days ago Austin, TX $137,000.00-$175,000.00 1 week ago Austin, TX $130,160.00-$195,240.00 2 weeks ago Austin, TX $111,000.00-$162,000.00 1 week ago Austin, TX $80,000.00-$120,000.00 2 weeks ago Austin, TX $110,000.00-$125,000.00 3 days ago Product Marketing Manager, Amazon Business US
Demand Gen and Channel Marketing, Senior Manager (Remote)
Austin, TX $98,000.00-$123,000.00 5 days ago Austin, TX $150,000.00-$170,000.00 1 day ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr