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Vaco by Highspring

Associate Brand Manager

Vaco by Highspring, Secaucus, New Jersey, us, 07094

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This range is provided by Vaco by Highspring. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $100,000.00/yr - $115,000.00/yr

Job Details Client: Very Well-Known Consumer Packaged Goods Company

Role: Associate Brand Manager

Location: Secaucus, NJ - Hybrid - 3 days a week onsite

Overview Key responsibilities and scope include developing product strategy, managing portfolio and SKU, and driving cross-functional collaboration to deliver on business goals.

Responsibilities

Product & Portfolio Strategy: Drive the development of new products, product improvements, packaging updates, and line extensions by conducting in-depth 3C/4P analysis and collaborating closely with the R&D team. Assist with SKU portfolio management and inventory oversight for the category.

Market & Sales Analysis: Conduct comprehensive analysis of market research data, POS information, and key sales drivers. Develop accurate sales forecasts and provide data-driven insights to the business. Maintain the integrity of the IRI database for the assigned category.

Market Intelligence & Competitiveness: Monitor competitive activity, new product introductions, and category/channel trends to ensure the brand remains competitive. Maintain an understanding of overall pet care and market trends shaping the industry.

Commercial Execution & Support: Create insightful sales presentations to support new product launches and educate internal and external partners on category trends and consumer understanding.

Marketing & Communications: Support the execution of consumer communication and promotional campaigns, including working with the agency of record on 360-degree consumer activation. Assist in developing materials for consumer market research studies.

Financial & Cross-Functional Partnership: Develop P&L analyses for new and existing items to evaluate pricing, cost, and trade support changes. Provide support for volume forecasting and the S&OP process. Partner with the Marketing Coordinator on packaging design development and approval.

Project Leadership: Serve as a key resource on cross-functional project teams, providing direction and support to execute plans and manage daily business issues and opportunities.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Advertising, Marketing, and Product Management

Industries

Animal Feed Manufacturing

Apparel Manufacturing

Baked Goods Manufacturing

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