Edrington
Overview
Our Craft Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin. Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive. Embrace Excellence
The Market Lead is the commercial face of the brand in the market. A recognized leader in execution and interaction with customers by exemplifying Edrington's commercial excellence principles and luxury behaviors. The Market Lead is a dedicated, passionate brand champion, embodying the essence of the brand, with the goal to help make our portfolio brands the recognized global leaders in ultra-premium spirits. The Market Lead will spearhead building brand awareness and relevancy in the market through their trade and consumer engagement. Accountable for market execution of brand education platforms, brand sponsored events, building trade relationships, developing a network of influencers, as well as partnerships with key stakeholders in the Capital Region inUpstate New York. This position is for a self-starter, someone who is highly driven to succeed, and enjoys going the extra mile to achieve results. Make an Impact
Reporting to the Area Manager, Off Premise, NY, key responsibilities include The Market Lead will spend approximately 60% of their time with Key accounts and 40% engaging with our distributor partners in the field, conducting sales meetings, and education The Market lead should spend most of the time in the field, managing the call cycle and maintaining an updated account visit calendar, with focus on key accounts in the account segmentation mapping Covers all target accounts within the market establishing solid commercial relationships and representing the brand Work as partner to local commercial teams to assist in the development of target accounts for on/off premise while ensuring smart distribution in key target accounts Align focus with local program calendars and/or distributor network focus periods to optimize investment and time management Drive brand visibility and traction in the on/off premise, assist in closing distribution gaps in e- commerce retail customers Work collaboratively with local Edrington Area Manager to actively engage distributor contacts and conduct account visits Capture and report all trade and consumer interactions and activations in Aforza Work with the local Brand Teams to implement a range of trade and consumer marketing activities consistent with brand strategy within the local market Scout and develop target accounts based on HNW neighborhood data, premium/luxury accounts for retail and on premise channels Responsible for the management and best use of annual personal travel and entertainment budget and A&P funds for activations Responsible for event reports, program recaps, expense reports, consumer insights, competitor positioning, performance against targets, point of sale audits, etc Your Talent and Skills
Experience with premium/luxury brand building and/or commercial capabilities Passion for ultra-premium spirits Motivated self-starter, articulate, charismatic, polished, and professional Exceptional organizational & event production/management skills Adept at networking, selling, and interacting with diverse groups of people Strong written, verbal, and public speaking skills Use of social media (Facebook, Instagram) & technology Ability to work independently, manage a personal schedule, think creatively Role requires evening and weekend coverage - it is a full-time role with non-standard hours Valid driver's license Ability to lift up to 40 lbs Eligible to work in the US Must be at least 21 years of age
Must be located in the Capital Region/ near Albany, NY. We’ve put together some criteria that we think is im portant for this role, but don’t worry if your experience and expertise isn’t an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you. A Place For Everyone
We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success. Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.
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Our Craft Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin. Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive. Embrace Excellence
The Market Lead is the commercial face of the brand in the market. A recognized leader in execution and interaction with customers by exemplifying Edrington's commercial excellence principles and luxury behaviors. The Market Lead is a dedicated, passionate brand champion, embodying the essence of the brand, with the goal to help make our portfolio brands the recognized global leaders in ultra-premium spirits. The Market Lead will spearhead building brand awareness and relevancy in the market through their trade and consumer engagement. Accountable for market execution of brand education platforms, brand sponsored events, building trade relationships, developing a network of influencers, as well as partnerships with key stakeholders in the Capital Region inUpstate New York. This position is for a self-starter, someone who is highly driven to succeed, and enjoys going the extra mile to achieve results. Make an Impact
Reporting to the Area Manager, Off Premise, NY, key responsibilities include The Market Lead will spend approximately 60% of their time with Key accounts and 40% engaging with our distributor partners in the field, conducting sales meetings, and education The Market lead should spend most of the time in the field, managing the call cycle and maintaining an updated account visit calendar, with focus on key accounts in the account segmentation mapping Covers all target accounts within the market establishing solid commercial relationships and representing the brand Work as partner to local commercial teams to assist in the development of target accounts for on/off premise while ensuring smart distribution in key target accounts Align focus with local program calendars and/or distributor network focus periods to optimize investment and time management Drive brand visibility and traction in the on/off premise, assist in closing distribution gaps in e- commerce retail customers Work collaboratively with local Edrington Area Manager to actively engage distributor contacts and conduct account visits Capture and report all trade and consumer interactions and activations in Aforza Work with the local Brand Teams to implement a range of trade and consumer marketing activities consistent with brand strategy within the local market Scout and develop target accounts based on HNW neighborhood data, premium/luxury accounts for retail and on premise channels Responsible for the management and best use of annual personal travel and entertainment budget and A&P funds for activations Responsible for event reports, program recaps, expense reports, consumer insights, competitor positioning, performance against targets, point of sale audits, etc Your Talent and Skills
Experience with premium/luxury brand building and/or commercial capabilities Passion for ultra-premium spirits Motivated self-starter, articulate, charismatic, polished, and professional Exceptional organizational & event production/management skills Adept at networking, selling, and interacting with diverse groups of people Strong written, verbal, and public speaking skills Use of social media (Facebook, Instagram) & technology Ability to work independently, manage a personal schedule, think creatively Role requires evening and weekend coverage - it is a full-time role with non-standard hours Valid driver's license Ability to lift up to 40 lbs Eligible to work in the US Must be at least 21 years of age
Must be located in the Capital Region/ near Albany, NY. We’ve put together some criteria that we think is im portant for this role, but don’t worry if your experience and expertise isn’t an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you. A Place For Everyone
We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success. Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.
#J-18808-Ljbffr