Allied Global Marketing
Overview
Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team captures the energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients trust. Position:
Account Director, Brand Marketing Division:
Partnership Marketing Location:
New York City Reports to:
VP, Brand Marketing Company Allied Sports launched in 2019 with a singular mission – to lead modern marketers in the shift from Sponsor to Storyteller. Today, we are an independent, full-service agency operating from the Allied Global Marketing network. Led by industry veterans with a rookie spirit, our award-winning team helps buyers and sellers in sports find, negotiate, and activate high-performing partnerships. Sports Business Journal named Allied Sports one of the Best Places to Work in Sports in 2023 and 2024, and Front Office Sports named the agency among the Best Employers in Sports for 2024. At Allied Sports, we let our values speak louder than our value proposition. We begin every weekly all-company meeting by reinforcing the organizational values that define what it means to be Allied.
The Opportunity
The Account Director will be responsible for assisting with the day-to-day management of a brand marketing client in the technology category. The concentration will be partnership marketing for the client’s golf portfolio. The role also will support the account team and agency business initiatives with industry expertise, idea generation, and development of presentation materials. The Account Director is client-facing and is expected to maintain an in-depth understanding of clients’ businesses and forge partnerships with client-side counterparts.
Responsibilities
Lead day-to-day management of a brand marketing client in the tech category and their extensive golf portfolio. Ensure clients receive superior service, thinking, and communication from Allied Sports; keep strategy, insights, planning, programs, tactics, executions, budgets, schedules, and documentation on track. Conceive, develop, and implement sponsorship initiatives, including customized programs and events, to build the client’s brand and drive business growth. Lead development and execution of customer hosting programs tied to golf partnerships, including presentations, event ideation materials, communications, and supporting briefings and recaps for a C-Suite audience. Assist with creating and implementing materials to support sponsorship initiatives; lead activation presentations and materials for the client, agencies, and counterparts. Assist with managing the client-property approvals process on behalf of the client. Support sponsorship tactical implementation at events requiring agency staff, including on-site presence, event execution, talent and hospitality management, ticket distribution, guest relations, and client relationship management. Help manage sponsorship measurement and ROI processes; create implementation and tracking materials as needed. Manage client-vendor relationships and coordinate necessary activation deliverables on behalf of the client. Help manage program and event-related budgets. Thoughtfully assist in the growth of the division’s business.
Qualifications
8-12 years of experience across disciplines such as sponsorship, asset management, hospitality, customer hosting, and C-suite engagement. Success at agency or client-based account management roles; disciplines could include partnership marketing, event marketing, creative services, public relations, and/or media. Prior golf and sports sponsorship experience preferred. Ability to foster relationships across internal and external partners. B2B marketing experience in the technology field preferred. Development and implementation of sponsorship marketing strategies for clients/companies. Proven “Big Idea” sell-in experience with at least one idea implementation success example. Project management experience with the ability to manage multiple projects independently and with a larger team. Ability to think strategically and creatively, and to communicate thoughts proactively and effectively. Practical experience or interaction with advertising, media, PR and/or promotional agencies. Excellent time management, written and verbal communication skills. Positive, collaborative attitude and team-oriented approach. Ability to travel 30% of the time. Proficient in Microsoft Suite. Able to work weekends, holidays, and non-traditional hours as required.
Considerations
Base salary range in New York, NY: $125-150k annually. Hybrid schedule: Office in New York, NY with 3 days in-office (Tues-Thurs) and 2 days remote (Mon & Fri) weekly. Base salary represents the salary range that Allied Sports, in good faith, might be willing to pay for this job at the time of this posting. Actual base salary depends on factors including market dynamics, location and region, experience, specialized skills/training, and level of responsibility. Allied Sports expects to hire for this position near the middle of the range. Allied Sports would consider paying a salary near the higher end of the range only in exceptional circumstances, where an external candidate has experience or credentials that far exceed those required or expected for the position. #LI-DNI Equal Opportunity Statement Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team captures the energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients trust. Position:
Account Director, Brand Marketing Division:
Partnership Marketing Location:
New York City Reports to:
VP, Brand Marketing Company Allied Sports launched in 2019 with a singular mission – to lead modern marketers in the shift from Sponsor to Storyteller. Today, we are an independent, full-service agency operating from the Allied Global Marketing network. Led by industry veterans with a rookie spirit, our award-winning team helps buyers and sellers in sports find, negotiate, and activate high-performing partnerships. Sports Business Journal named Allied Sports one of the Best Places to Work in Sports in 2023 and 2024, and Front Office Sports named the agency among the Best Employers in Sports for 2024. At Allied Sports, we let our values speak louder than our value proposition. We begin every weekly all-company meeting by reinforcing the organizational values that define what it means to be Allied.
The Opportunity
The Account Director will be responsible for assisting with the day-to-day management of a brand marketing client in the technology category. The concentration will be partnership marketing for the client’s golf portfolio. The role also will support the account team and agency business initiatives with industry expertise, idea generation, and development of presentation materials. The Account Director is client-facing and is expected to maintain an in-depth understanding of clients’ businesses and forge partnerships with client-side counterparts.
Responsibilities
Lead day-to-day management of a brand marketing client in the tech category and their extensive golf portfolio. Ensure clients receive superior service, thinking, and communication from Allied Sports; keep strategy, insights, planning, programs, tactics, executions, budgets, schedules, and documentation on track. Conceive, develop, and implement sponsorship initiatives, including customized programs and events, to build the client’s brand and drive business growth. Lead development and execution of customer hosting programs tied to golf partnerships, including presentations, event ideation materials, communications, and supporting briefings and recaps for a C-Suite audience. Assist with creating and implementing materials to support sponsorship initiatives; lead activation presentations and materials for the client, agencies, and counterparts. Assist with managing the client-property approvals process on behalf of the client. Support sponsorship tactical implementation at events requiring agency staff, including on-site presence, event execution, talent and hospitality management, ticket distribution, guest relations, and client relationship management. Help manage sponsorship measurement and ROI processes; create implementation and tracking materials as needed. Manage client-vendor relationships and coordinate necessary activation deliverables on behalf of the client. Help manage program and event-related budgets. Thoughtfully assist in the growth of the division’s business.
Qualifications
8-12 years of experience across disciplines such as sponsorship, asset management, hospitality, customer hosting, and C-suite engagement. Success at agency or client-based account management roles; disciplines could include partnership marketing, event marketing, creative services, public relations, and/or media. Prior golf and sports sponsorship experience preferred. Ability to foster relationships across internal and external partners. B2B marketing experience in the technology field preferred. Development and implementation of sponsorship marketing strategies for clients/companies. Proven “Big Idea” sell-in experience with at least one idea implementation success example. Project management experience with the ability to manage multiple projects independently and with a larger team. Ability to think strategically and creatively, and to communicate thoughts proactively and effectively. Practical experience or interaction with advertising, media, PR and/or promotional agencies. Excellent time management, written and verbal communication skills. Positive, collaborative attitude and team-oriented approach. Ability to travel 30% of the time. Proficient in Microsoft Suite. Able to work weekends, holidays, and non-traditional hours as required.
Considerations
Base salary range in New York, NY: $125-150k annually. Hybrid schedule: Office in New York, NY with 3 days in-office (Tues-Thurs) and 2 days remote (Mon & Fri) weekly. Base salary represents the salary range that Allied Sports, in good faith, might be willing to pay for this job at the time of this posting. Actual base salary depends on factors including market dynamics, location and region, experience, specialized skills/training, and level of responsibility. Allied Sports expects to hire for this position near the middle of the range. Allied Sports would consider paying a salary near the higher end of the range only in exceptional circumstances, where an external candidate has experience or credentials that far exceed those required or expected for the position. #LI-DNI Equal Opportunity Statement Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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