CommuniCare Advantage
CommuniCare Health Services and Pharmacy Solutions Group
Director/VP Sales and Marketing - Medicare Advantage Plans The Director/VP of Sales and Marketing provides leadership for the marketing and sales organization of the CommuniCare Medicare Advantage plans to achieve membership and topline revenue targets. This position is located in Cincinnati, Ohio.
Job duties & responsibilities Develop the strategic marketing plan to support the membership targets established by the CommuniCare Family of Companies leadership for its Institutional Special Needs Plan (I-SNP) and Chronic Condition Special Needs Plan (C-SNP) Medicare Advantage products including:
Collaboration with the VP of Marketing for CFC regarding the campaigns, methods and collaterals to be used in the sales process to ensure a seamless branding with other CFC products and services
Developing recommendations regarding proposed advertising campaigns including media buys, collateral development, messaging, and other features
Providing competitive intelligence regarding I-SNP and C-SNP product attributes in the target markets in Indiana, Ohio and Maryland
Providing C-SNP specific approaches including community-based marketing strategies to leverage existing resources and relationships of the CommuniCare Family of Companies (CFC) to the extent allowed through CMS marketing guidelines
Developing successful sales strategies to optimize sales environments in which face-to-face engagement may be limited
Providing I-SNP specific approaches building on the prior experience of CFC nursing facilities and leveraging the CFC integrated delivery system to the extent allowed under CMS marketing guidelines
Developing purchase or use agreements among the CFC companies to obtain beneficiary data available to entities within CFC to creating mailing and outreach lists within the limits established by CMS, HIPAA, and other regulatory agencies
Developing compliant procedures, documentation and workflows in collaboration with applicable CFC entities and CommuniCare Advantage or CFC vendors to optimize CFC relationships in the sales process
Developing an annual marketing and sales calendar for the CommuniCare Advantage Special Needs Plans, and/or other products as applicable, to aid in strategy development and resource planning across the CFC enterprise
Developing, reviewing and refining draft Evidences of Coverage, Enrollment Forms and/or other member collaterals required for submittal to CMS for approval for use during the open enrollment period and throughout the applicable contract year
Ensuring that annual submittals to CMS are completed timely, accurately, and with the full support of the CFC leadership
Supporting the annual MOC and application development, PBP and bid submittal and other CMS required processes during the year
Developing a customer relationship management approach leveraging existing infrastructure and tools or through identification and engagement of additional tools in collaboration and with the approval of the VP of Business Integration and Solutions, to track outreach attempts, “no thank you,” “do not contact,” and other requests to maintain a highly ethical and compliant sales organization
Develop staffing and training strategy necessary to implement and successfully execute the marketing plan and meet or exceed the membership targets including:
Development of staffing levels and staff qualifications and deployment
Developing compensation schedule recommendations including base salary and commission or bonus structure for various levels of staff
Development and execution of a recruitment strategy to ensure that qualified, licensed and professional sales force is on boarded across the three target markets no later than September 1, 2020 or earlier as may be required for training or to meet emerging CMS requirements
Developing training materials that both comply with the CMS requirements and the business needs of the Company to address compliance, cultural competency, Models of Care, and specific product details and company culture
Collaborate with the Compliance Officer to establish training, audit and response procedures related to marketing-related activities and grievances
Qualifications & Experience requirements
Bachelor’s degree in marketing, sales, education, business or social services or applicable experience and education in lieu of a Bachelor’s degree
Licensure in Ohio and/or Maryland and/or Indiana or the ability to become licensed in each of the target states
Five years marketing and sales leadership across multiple states or regions in Medicare Advantage products
History of achieving or exceeding membership targets
Proven ability for creativity and flexibility in marketing strategy and implementation
Knowledge/Skills/Abilities
Strong knowledge of industry standards and guidelines
Outstanding written and verbal communication abilities
Familiarity with a variety of computer applications/software
Detail-oriented, well-organized, strong decision-making and problem-solving skills
Ability to foster strong relationships
Ability to work within an integrated delivery system and a matrixed marketing organization
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Director/VP Sales and Marketing - Medicare Advantage Plans The Director/VP of Sales and Marketing provides leadership for the marketing and sales organization of the CommuniCare Medicare Advantage plans to achieve membership and topline revenue targets. This position is located in Cincinnati, Ohio.
Job duties & responsibilities Develop the strategic marketing plan to support the membership targets established by the CommuniCare Family of Companies leadership for its Institutional Special Needs Plan (I-SNP) and Chronic Condition Special Needs Plan (C-SNP) Medicare Advantage products including:
Collaboration with the VP of Marketing for CFC regarding the campaigns, methods and collaterals to be used in the sales process to ensure a seamless branding with other CFC products and services
Developing recommendations regarding proposed advertising campaigns including media buys, collateral development, messaging, and other features
Providing competitive intelligence regarding I-SNP and C-SNP product attributes in the target markets in Indiana, Ohio and Maryland
Providing C-SNP specific approaches including community-based marketing strategies to leverage existing resources and relationships of the CommuniCare Family of Companies (CFC) to the extent allowed through CMS marketing guidelines
Developing successful sales strategies to optimize sales environments in which face-to-face engagement may be limited
Providing I-SNP specific approaches building on the prior experience of CFC nursing facilities and leveraging the CFC integrated delivery system to the extent allowed under CMS marketing guidelines
Developing purchase or use agreements among the CFC companies to obtain beneficiary data available to entities within CFC to creating mailing and outreach lists within the limits established by CMS, HIPAA, and other regulatory agencies
Developing compliant procedures, documentation and workflows in collaboration with applicable CFC entities and CommuniCare Advantage or CFC vendors to optimize CFC relationships in the sales process
Developing an annual marketing and sales calendar for the CommuniCare Advantage Special Needs Plans, and/or other products as applicable, to aid in strategy development and resource planning across the CFC enterprise
Developing, reviewing and refining draft Evidences of Coverage, Enrollment Forms and/or other member collaterals required for submittal to CMS for approval for use during the open enrollment period and throughout the applicable contract year
Ensuring that annual submittals to CMS are completed timely, accurately, and with the full support of the CFC leadership
Supporting the annual MOC and application development, PBP and bid submittal and other CMS required processes during the year
Developing a customer relationship management approach leveraging existing infrastructure and tools or through identification and engagement of additional tools in collaboration and with the approval of the VP of Business Integration and Solutions, to track outreach attempts, “no thank you,” “do not contact,” and other requests to maintain a highly ethical and compliant sales organization
Develop staffing and training strategy necessary to implement and successfully execute the marketing plan and meet or exceed the membership targets including:
Development of staffing levels and staff qualifications and deployment
Developing compensation schedule recommendations including base salary and commission or bonus structure for various levels of staff
Development and execution of a recruitment strategy to ensure that qualified, licensed and professional sales force is on boarded across the three target markets no later than September 1, 2020 or earlier as may be required for training or to meet emerging CMS requirements
Developing training materials that both comply with the CMS requirements and the business needs of the Company to address compliance, cultural competency, Models of Care, and specific product details and company culture
Collaborate with the Compliance Officer to establish training, audit and response procedures related to marketing-related activities and grievances
Qualifications & Experience requirements
Bachelor’s degree in marketing, sales, education, business or social services or applicable experience and education in lieu of a Bachelor’s degree
Licensure in Ohio and/or Maryland and/or Indiana or the ability to become licensed in each of the target states
Five years marketing and sales leadership across multiple states or regions in Medicare Advantage products
History of achieving or exceeding membership targets
Proven ability for creativity and flexibility in marketing strategy and implementation
Knowledge/Skills/Abilities
Strong knowledge of industry standards and guidelines
Outstanding written and verbal communication abilities
Familiarity with a variety of computer applications/software
Detail-oriented, well-organized, strong decision-making and problem-solving skills
Ability to foster strong relationships
Ability to work within an integrated delivery system and a matrixed marketing organization
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