Comal Independent School District
Chief Communications Officer
Comal Independent School District, New Braunfels, Texas, United States, 78130
Works closely with the Superintendent to promote positive public relations between the school district and community. Prepares and provides information to the public about the activities, goals, and policies for the school district. Serves as the District’s spokesperson and governmental relations liaison. Distributes pertinent information about the District and its activities to employees.
Education / Certification:
Bachelor’s degree in English, journalism, communications, or a related field. Master’s degree is preferred. Special Knowledge / Skills:
Strong organizational, communications, and interpersonal skills. Demonstrated skills in writing, editing, and public speaking. Thorough knowledge of media relations and public relations functions. Ability to interpret policy, procedure, and data. Ability to use personal computer and proficiency with Adobe software applications. Personnel management experience preferred. Experience / Other Requirements:
Minimum of five years experience in journalism or communications with some of those years in school communications preferred. Personal cell phone is required to handle district related business, including after hours, or when away from the office on district business. Major Responsibilities And Duties:
Directs and manages the District’s public information activities. Serves as the information liaison between the school system and the community. Coordinates media coverage and serves as District spokesperson. Coordinates with the Superintendent to develop effective communication strategies including proactive two-way engagement with audiences. Designs, prepares, and edits District publications including newsletters, recruitment brochures, programs for special events, and other publications. Plans and implements internal and external communication programs and strategies with principals and department directors. Manages employee recognition programs. Serves as District representative on community committees as required. Serves as the governmental relations liaison for the District as required. Manages School Board recognition of employees and students. Ensures that public information activities contribute to the attainment of District goals and objectives. Keeps informed of developing communication trends and techniques. Speaks at civic organization meetings and makes presentations to classes. Demonstrates awareness of District-community needs and initiates activities to meet those needs. Policies, Reports, and Law:
Helps the Superintendent develop and publicize information related to the performance of the District and articulates District goals and objectives. Implements the policies established by federal and state law, State Board of Education rule, and local board policy in the public information area. Budget:
Administers the Communications Office budget and ensures that programs are cost effective and that funds are managed prudently. Compiles budgets and cost estimates based on documented program needs. Personnel Management:
Develops training options and/or improvement plans to ensure exemplary operation of the public information function. Evaluates job performance of employees to ensure effectiveness. Assists in the recruitment, selection, and training of personnel and makes sound recommendations relative to personnel placement, transfer, retention, and dismissal. Responsible for properly maintaining District records, adhering to all policies set forth by the District for records maintenance and learning the records retention schedule for department records. Performs other duties as assigned. Supervisory Responsibilities: Supervises and evaluates professional and support staff assigned to the Communications Office including Communications Coordinator, Marketing Communications Specialist, and Support Services Receptionist. Equipment Used: Computer, digital camera and other computer equipment, video camera, fax, copier, printer. Working Conditions: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Maintains emotional control under stress. Occasional prolonged and irregular hours. Ability to lift and carry up to 20 pounds.
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Bachelor’s degree in English, journalism, communications, or a related field. Master’s degree is preferred. Special Knowledge / Skills:
Strong organizational, communications, and interpersonal skills. Demonstrated skills in writing, editing, and public speaking. Thorough knowledge of media relations and public relations functions. Ability to interpret policy, procedure, and data. Ability to use personal computer and proficiency with Adobe software applications. Personnel management experience preferred. Experience / Other Requirements:
Minimum of five years experience in journalism or communications with some of those years in school communications preferred. Personal cell phone is required to handle district related business, including after hours, or when away from the office on district business. Major Responsibilities And Duties:
Directs and manages the District’s public information activities. Serves as the information liaison between the school system and the community. Coordinates media coverage and serves as District spokesperson. Coordinates with the Superintendent to develop effective communication strategies including proactive two-way engagement with audiences. Designs, prepares, and edits District publications including newsletters, recruitment brochures, programs for special events, and other publications. Plans and implements internal and external communication programs and strategies with principals and department directors. Manages employee recognition programs. Serves as District representative on community committees as required. Serves as the governmental relations liaison for the District as required. Manages School Board recognition of employees and students. Ensures that public information activities contribute to the attainment of District goals and objectives. Keeps informed of developing communication trends and techniques. Speaks at civic organization meetings and makes presentations to classes. Demonstrates awareness of District-community needs and initiates activities to meet those needs. Policies, Reports, and Law:
Helps the Superintendent develop and publicize information related to the performance of the District and articulates District goals and objectives. Implements the policies established by federal and state law, State Board of Education rule, and local board policy in the public information area. Budget:
Administers the Communications Office budget and ensures that programs are cost effective and that funds are managed prudently. Compiles budgets and cost estimates based on documented program needs. Personnel Management:
Develops training options and/or improvement plans to ensure exemplary operation of the public information function. Evaluates job performance of employees to ensure effectiveness. Assists in the recruitment, selection, and training of personnel and makes sound recommendations relative to personnel placement, transfer, retention, and dismissal. Responsible for properly maintaining District records, adhering to all policies set forth by the District for records maintenance and learning the records retention schedule for department records. Performs other duties as assigned. Supervisory Responsibilities: Supervises and evaluates professional and support staff assigned to the Communications Office including Communications Coordinator, Marketing Communications Specialist, and Support Services Receptionist. Equipment Used: Computer, digital camera and other computer equipment, video camera, fax, copier, printer. Working Conditions: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Maintains emotional control under stress. Occasional prolonged and irregular hours. Ability to lift and carry up to 20 pounds.
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