Purdue Federal Credit Union
Digital Marketing Specialist
Purdue Federal Credit Union, West Lafayette, Indiana, United States, 47907
The
Digital Marketing Specialist
is responsible for planning, creating, and optimizing Purdue Federal Credit Union’s digital communications across email, website, and proprietary platforms. This role manages email marketing strategy and execution, including content writing, design, list management, scheduling, analytics, and testing. The Digital Marketing Specialist also oversees digital content on purduefed.com, digital banking, and application portals, ensuring messaging is clear, consistent, and aligned with Purdue Federal’s brand voice. In addition, this role collaborates with internal teams and third-party vendors to enhance user experience, maintain accurate member information, and support digital banking upgrades.
Description
Email Marketing and Digital Communication
Write content for mass email marketing communications.
Design and build email marketing communications in Salesforce Email Studio.
Manage contact lists and scheduling in Salesforce Email Studio.
Perform regular analytics, reports, and testing for email marketing.
Provide consistent communication through Purdue Federal’s various digital communication platforms.
Collaborate with third-party vendors to improve Purdue Federal’s digital communication efforts.
Plan and execute digital communication plans for digital banking upgrades.
Digital Content Management
Write and design consistent, easy-to-understand, and effective messaging on Purdue Federal’s proprietary digital channels including purduefed.com, digital banking, and online application portals.
Collaborate with third-party vendors to improve purduefed.com’s design and user experience.
Design, write, and update content for purduefed.com.
Write articles on Purdue Federal’s blog, Money Moves.
Perform regular analytics and reporting for purduefed.com.
Update branch availability and hours on Purdue Federal’s online platforms including Google Maps, Apple Maps, and purduefed.com.
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Digital Marketing Specialist
is responsible for planning, creating, and optimizing Purdue Federal Credit Union’s digital communications across email, website, and proprietary platforms. This role manages email marketing strategy and execution, including content writing, design, list management, scheduling, analytics, and testing. The Digital Marketing Specialist also oversees digital content on purduefed.com, digital banking, and application portals, ensuring messaging is clear, consistent, and aligned with Purdue Federal’s brand voice. In addition, this role collaborates with internal teams and third-party vendors to enhance user experience, maintain accurate member information, and support digital banking upgrades.
Description
Email Marketing and Digital Communication
Write content for mass email marketing communications.
Design and build email marketing communications in Salesforce Email Studio.
Manage contact lists and scheduling in Salesforce Email Studio.
Perform regular analytics, reports, and testing for email marketing.
Provide consistent communication through Purdue Federal’s various digital communication platforms.
Collaborate with third-party vendors to improve Purdue Federal’s digital communication efforts.
Plan and execute digital communication plans for digital banking upgrades.
Digital Content Management
Write and design consistent, easy-to-understand, and effective messaging on Purdue Federal’s proprietary digital channels including purduefed.com, digital banking, and online application portals.
Collaborate with third-party vendors to improve purduefed.com’s design and user experience.
Design, write, and update content for purduefed.com.
Write articles on Purdue Federal’s blog, Money Moves.
Perform regular analytics and reporting for purduefed.com.
Update branch availability and hours on Purdue Federal’s online platforms including Google Maps, Apple Maps, and purduefed.com.
#J-18808-Ljbffr