Zero Gravity Marketing
Paid Media Coordinator, Programmatic - Remote
Zero Gravity Marketing, Miami, Florida, us, 33222
Paid Media Coordinator, Programmatic - Remote
Get AI-powered advice on this job and more exclusive features. Job Summary:
Zero Gravity Marketing is seeking a Paid Media Coordinator, Programmatic to join our growing team. This role specializes in programmatic advertising and will focus on managing campaigns across platforms like StackAdapt and other demand-side platforms (DSPs). The ideal candidate has a strong foundation in digital media buying, audience targeting, data analysis, and campaign optimization. Responsibilities
Work with senior team members to plan, execute, and optimize programmatic campaigns with DSPs (StackAdapt, etc.). Oversee programmatic campaigns across CTV, Display, Audio, and other formats. Monitor campaign performance, adjusting bidding strategies, audience segmentation, and creative rotation for continuous improvement. Leverage data-driven insights to optimize targeting, ad placements, and creative elements for maximum efficiency and ROI. Implement A/B testing strategies to enhance campaign effectiveness, including audience segmentation, creative variations, and landing page optimization. Collaborate with internal teams to ensure seamless execution of programmatic initiatives aligned with client objectives. Stay up-to-date on programmatic trends, platform updates, and best practices to maintain a competitive edge in the industry. Report and present key performance metrics to stakeholders, providing insights and recommendations for continuous improvement. Manage budgets efficiently, ensuring campaigns meet KPIs and deliver measurable results for clients. Qualifications
At least 1+ year of experience in programmatic advertising, paid media, or digital marketing. Hands-on experience with StackAdapt or other DSPs. Strong analytical skills with the ability to interpret data and optimize campaign performance. Experience with audience segmentation, lookalike modeling, and contextual targeting. Understanding of programmatic buying and data-driven marketing strategies. Proficiency in Google Analytics, Google Tag Manager, and other tracking tools is a plus. Strong attention to detail, organizational skills, and ability to manage multiple campaigns simultaneously. Bachelor's degree in Marketing, Advertising, or a related field preferred. Seniority level
Associate Employment type
Full-time Job function
Marketing and Sales Industries
Non-profit Organizations, Strategic Management Services, and Writing and Editing Note: This posting may include related opportunities and regions. Please apply if interested in similar roles.
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Get AI-powered advice on this job and more exclusive features. Job Summary:
Zero Gravity Marketing is seeking a Paid Media Coordinator, Programmatic to join our growing team. This role specializes in programmatic advertising and will focus on managing campaigns across platforms like StackAdapt and other demand-side platforms (DSPs). The ideal candidate has a strong foundation in digital media buying, audience targeting, data analysis, and campaign optimization. Responsibilities
Work with senior team members to plan, execute, and optimize programmatic campaigns with DSPs (StackAdapt, etc.). Oversee programmatic campaigns across CTV, Display, Audio, and other formats. Monitor campaign performance, adjusting bidding strategies, audience segmentation, and creative rotation for continuous improvement. Leverage data-driven insights to optimize targeting, ad placements, and creative elements for maximum efficiency and ROI. Implement A/B testing strategies to enhance campaign effectiveness, including audience segmentation, creative variations, and landing page optimization. Collaborate with internal teams to ensure seamless execution of programmatic initiatives aligned with client objectives. Stay up-to-date on programmatic trends, platform updates, and best practices to maintain a competitive edge in the industry. Report and present key performance metrics to stakeholders, providing insights and recommendations for continuous improvement. Manage budgets efficiently, ensuring campaigns meet KPIs and deliver measurable results for clients. Qualifications
At least 1+ year of experience in programmatic advertising, paid media, or digital marketing. Hands-on experience with StackAdapt or other DSPs. Strong analytical skills with the ability to interpret data and optimize campaign performance. Experience with audience segmentation, lookalike modeling, and contextual targeting. Understanding of programmatic buying and data-driven marketing strategies. Proficiency in Google Analytics, Google Tag Manager, and other tracking tools is a plus. Strong attention to detail, organizational skills, and ability to manage multiple campaigns simultaneously. Bachelor's degree in Marketing, Advertising, or a related field preferred. Seniority level
Associate Employment type
Full-time Job function
Marketing and Sales Industries
Non-profit Organizations, Strategic Management Services, and Writing and Editing Note: This posting may include related opportunities and regions. Please apply if interested in similar roles.
#J-18808-Ljbffr