bioM?rieux BV
Associate Director, Commercial Analytics & Insights
bioM?rieux BV, Plymouth Meeting, Pennsylvania, United States, 19462
Job Description
The Position
This role will be part of the Commercial Analytics & Insights group and support the US market. The Associate Director will serve as the analytics lead for a designated business unit, with broad analytical responsibilities across both HCP and Consumer domains. The individual will interact with Sales, Marketing, and Commercial Operations leadership, providing decision-makers with analytically based recommendations to inform the optimal level and mix of investments across channels, brands, and customer segments.
Responsibilities
Lead analytics support for one business unit, serving as the primary partner to brand, sales, and commercial operations teams.
Develop market segmentation, targeting strategies, and customer engagement journeys for launch and inline brands in collaboration with business leaders.
Design and execute sales force sizing/re-sizing and deployment strategies using promotional responsiveness, ROI analysis, workload build-up, and business/competitive trends.
Estimate the sales impact of HCP and HCC channels through advanced statistical, machine learning, and predictive models.
Build and analyze behavioral segments, promotional response models, ROI analyses, marketing mix models, and promotional sequence optimization to determine business impacts of both HCP and consumer promotions.
Synthesize and provide insights on consumer media channels (TV, print, social, digital, mobile, search, etc.) and their conversion effectiveness into business drivers.
Perform in-depth analysis of customer-level engagement data (personal and non-personal) to inform brand opportunities and choices.
Recommend customer engagement and digital best practices across channels to improve relevancy, engagement, and overall experience.
Analyze competitive market strategies, products, and shares, and generate actionable insights for senior stakeholders.
Research and apply emerging analytical methods (machine learning, deep learning, advanced statistical modeling, cloud computing, etc.) to measure promotional impact and optimize budget allocations.
Communicate effectively with cross-functional teams and senior management to ensure insights are decision-ready and actionable.
Required Education, Experience & Skills
Bachelor’s degree in a quantitative field is required.
Advanced degree in Statistics, Decision Science, Operations Research, Data Science, Computer Science, or a closely related field is preferred.
Minimum of seven years of relevant work experience in commercial analytics within the pharmaceutical industry, or five years with an advanced degree.
Strong experience developing and applying analytics solutions to business challenges in Marketing and/or Sales within pharma.
Demonstrated ability to manage multiple analytical projects simultaneously, with strong client and project management skills.
Proven leadership and communication skills, with the ability to translate technical analyses into concise, decision-driven presentations for senior leaders.
Experience managing cross-functional teams and/or outside service providers to deliver on analyses with multiple contributors and stakeholders.
Working knowledge of SAS, R, Python, and Excel required; experience with SQL, cloud computing, and other data mining/analytical tools preferred.
Strong understanding of the pharmaceutical industry and familiarity with third-party data sources (e.g., Symphony Health, longitudinal patient-level data).
Experience with test vs. control analyses, pilot designs, and optimization approaches preferred.
Familiarity with advanced techniques such as Bayesian methods, longitudinal modeling, HLM, CART/CHAID, and discrete choice models desirable.
Who We Are:
Organon delivers ingenious health solutions that enable people to live their best lives. We are a $6.5 billion global healthcare company focused on making a world of difference for women, their families and the communities they care for.
Equal Employment Opportunity
Organon is an Equal Opportunity Employer. We are committed to fostering a culture of inclusion, innovation, and belonging for all employees and job applicants. We ensure all employment practices are conducted without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability, veteran status, or any other characteristic protected by state or federal law.
#J-18808-Ljbffr
#J-18808-Ljbffr