Kent State University
Content Marketing and Communications Specialist, Enrollment Management
Kent State University, Kent, Ohio, us, 44242
Overview
Content Marketing and Communications Specialist, Enrollment Management — Kent Campus, Kent, OH Salary: $52,232 - $53,790 Basic Function: Create compelling multi-channel marketing and communication content that engages and builds relationships with a variety of target audiences to support the university's enrollment goals. Reports to Director, Marketing and Communications, Enrollment Management. Additional Basic Function: Not applicable. Responsibilities
Research, write and edit engaging content for communications channels, including but not limited to email, SMS, web, social media, print and video. Collaborate with the Director, Marketing and Communications, Enrollment Management to develop a robust editorial calendar for cross-platform content and share important stories and information with prospective students, current students and their parents that encourages enrollment at Kent State University. Strategize and adapt content for segmented audiences. Use the Customer Relationship Management (CRM), i.e., Slate, to target segmented audiences and hyper-personalize content through ad-hoc and automated CRM campaigns (i.e., email, SMS, etc.). Work with key stakeholders within the university's colleges, divisions and departments to develop communications that strategically target students and parents with specific interests. Coordinate with internal marketing and communications team to strategize and share content for the right channels, including email, web, social media and print publications. Build reports and analyze data to determine effectiveness. Share findings with key stakeholders. Update and enhance digital content including email campaigns, stories, photos, videos and other digital assets. Edit and proofread marketing communications. Manage and organize a library of all communication assets for the Division of Enrollment Management. Monitor peer and competitor marketing for communication trends, design concepts and creative approaches. Collaborate with key stakeholders within University Communications and Marketing (UCM) to share content. Interview and/or engage with students, alumni and parents to write related content for use across multiple platforms. Perform related duties as assigned. Minimum Qualifications
Bachelor’s degree in marketing, communications, journalism, public relations, English or a related field. At least two years full-time professional work experience in marketing, communications, admissions/enrollment management or writing. Knowledge, Skills and Abilities
Grammar, punctuation and spelling, including AP Style * Email marketing platforms, i.e., Slate Customer Relationship Management (CRM) systems, i.e., Slate Web content systems, i.e., Drupal Creating compelling, short-form content for a diverse range of audiences through digital, print and/or multimedia platforms * Project management * Using CRM data to target, personalize and analyze communications Written, verbal and interpersonal communication Abilities
Manage multiple projects on tight deadlines and changing priorities Work effectively in a collaborative environment Travel frequently on-campus and occasionally off-campus Preferred Qualifications
Experience in admissions/enrollment management and/or experience with a CRM (i.e., Slate). Assessments
Asterisk (*) indicates knowledge, skills, abilities which require assessments Working Conditions / Physical Requirements
None. Working Schedule
Monday - Friday 8 AM - 5 PM, or otherwise discussed with your supervisor. Additional Information
Kent State University is committed to creating a community that is culturally and intellectually diverse and to attracting and retaining a diverse staff. We strive to create and maintain working and learning environments that respect differences, and are inclusive, welcoming, respectful and kind. Must pass a security check. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. For official job descriptions, visit www.kent.edu/hr. Kent State University is a Smoke-Free, Tobacco-Free University effective July 1, 2017. Smoking and tobacco use are not permitted on any of Kent State’s campuses or other locations and properties that are owned, operated, or leased by Kent State, both domestic and international. For additional details, visit www.kent.edu/smoke-free. Disclaimer: The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted to describe all the specific duties and responsibilities that may be required in any particular position. Directly related experience/education beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Kent State University reserves the right to revise or change job duties, job hours, and responsibilities.
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Content Marketing and Communications Specialist, Enrollment Management — Kent Campus, Kent, OH Salary: $52,232 - $53,790 Basic Function: Create compelling multi-channel marketing and communication content that engages and builds relationships with a variety of target audiences to support the university's enrollment goals. Reports to Director, Marketing and Communications, Enrollment Management. Additional Basic Function: Not applicable. Responsibilities
Research, write and edit engaging content for communications channels, including but not limited to email, SMS, web, social media, print and video. Collaborate with the Director, Marketing and Communications, Enrollment Management to develop a robust editorial calendar for cross-platform content and share important stories and information with prospective students, current students and their parents that encourages enrollment at Kent State University. Strategize and adapt content for segmented audiences. Use the Customer Relationship Management (CRM), i.e., Slate, to target segmented audiences and hyper-personalize content through ad-hoc and automated CRM campaigns (i.e., email, SMS, etc.). Work with key stakeholders within the university's colleges, divisions and departments to develop communications that strategically target students and parents with specific interests. Coordinate with internal marketing and communications team to strategize and share content for the right channels, including email, web, social media and print publications. Build reports and analyze data to determine effectiveness. Share findings with key stakeholders. Update and enhance digital content including email campaigns, stories, photos, videos and other digital assets. Edit and proofread marketing communications. Manage and organize a library of all communication assets for the Division of Enrollment Management. Monitor peer and competitor marketing for communication trends, design concepts and creative approaches. Collaborate with key stakeholders within University Communications and Marketing (UCM) to share content. Interview and/or engage with students, alumni and parents to write related content for use across multiple platforms. Perform related duties as assigned. Minimum Qualifications
Bachelor’s degree in marketing, communications, journalism, public relations, English or a related field. At least two years full-time professional work experience in marketing, communications, admissions/enrollment management or writing. Knowledge, Skills and Abilities
Grammar, punctuation and spelling, including AP Style * Email marketing platforms, i.e., Slate Customer Relationship Management (CRM) systems, i.e., Slate Web content systems, i.e., Drupal Creating compelling, short-form content for a diverse range of audiences through digital, print and/or multimedia platforms * Project management * Using CRM data to target, personalize and analyze communications Written, verbal and interpersonal communication Abilities
Manage multiple projects on tight deadlines and changing priorities Work effectively in a collaborative environment Travel frequently on-campus and occasionally off-campus Preferred Qualifications
Experience in admissions/enrollment management and/or experience with a CRM (i.e., Slate). Assessments
Asterisk (*) indicates knowledge, skills, abilities which require assessments Working Conditions / Physical Requirements
None. Working Schedule
Monday - Friday 8 AM - 5 PM, or otherwise discussed with your supervisor. Additional Information
Kent State University is committed to creating a community that is culturally and intellectually diverse and to attracting and retaining a diverse staff. We strive to create and maintain working and learning environments that respect differences, and are inclusive, welcoming, respectful and kind. Must pass a security check. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. For official job descriptions, visit www.kent.edu/hr. Kent State University is a Smoke-Free, Tobacco-Free University effective July 1, 2017. Smoking and tobacco use are not permitted on any of Kent State’s campuses or other locations and properties that are owned, operated, or leased by Kent State, both domestic and international. For additional details, visit www.kent.edu/smoke-free. Disclaimer: The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted to describe all the specific duties and responsibilities that may be required in any particular position. Directly related experience/education beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Kent State University reserves the right to revise or change job duties, job hours, and responsibilities.
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