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Executive Writer and Content Strategy Thought Leadership Manager
Direct Jobs, Jacksonville, Florida, United States, 32290
Nemours is seeking an Executive Writer and Content Strategy Thought Leadership Manager, to join our Nemours Children's Health team in Jacksonville, FL or Wilmington, DE.
Nemours Children's Health's vision is to create the healthiest generations of children through Whole Child Health. Intertwined with our brand position, Well Beyond Medicine, our strategy re-imagines children's health to consider both the medical and non-medical factors that drive health. Through collaborations with thought leaders across health care, government, business, community organizations and many other stakeholders, together we can realize this vision.
Nemours Children's Health is seeking an Executive Writer and Content Strategy Thought Leadership Manager which includes leading Nemours top thought leadership channel: the
Well Beyond Medicine podcast,
named Adweek's 2024 Best B2B Podcast. The Well Beyond Medicine podcast spotlights the people, programs and partnerships addressing Whole Child Health. In this newly created role, this individual would report to the Vice President, Reputation and Communications, and have a mix of experience including executive communications with superb writing skills, digital marketing and/or broadcast journalism. The person in this role will serve as a senior writer across audiences on behalf of Nemours Children's enterprise and regional executives and will devise a content strategy dedicated to a thought leadership audience. They will lead messaging and copy development to position Nemours Children's as a leader and convener in creating the healthiest generations of children. They will also oversee the strategic direction, development and execution of priority content initiatives designed to educate, inspire and ignite action to advance the organization's mission and goals. Essential Functions
Executive Writing:
Ability to t ranslate big ideas into messaging, and capture an executive's voice and tone across intended audiences. Employ smart brevity that inspires action across internal and external communications channels.
Strategic Implementation:
Develop an enterprise-wide content strategy targeting Nemours Children's thought leadership audience, considering personas, channel optimization, and an integrated editorial calendar that can serve to align parties across the organization.
Enterprise Collaboration:
Partner with key internal stakeholders such as the Office of the President, National Office on Policy and Practice, External Affairs, Community Engagement, and colleagues across Marketing and Communications to curate content and leverage external relationships.
Well Beyond Medicine podcast:
In partnership with the WBM podcast host and external agency, serve as the internal strategic advisor and team lead for content curation and promotion of the podcast with the goals of securing high-profile guests, growing listenership, and developing a monetization strategy. This includes elevating its strategies for guest outreach, conferences, marketing, website, e-newsletter, social media, and launching an underwriting strategy. This individual will also be responsible for budget oversight.
Content Development and Management:
Oversee the curation, creation and management of content across thought leadership platforms. Align messaging with content and strategies developed by the office of the president on behalf of the CEO. Ability to simplify complex concepts into compelling visual and copy that drives engagement.
Branding and Reputation Management:
Work closely with the marketing and communications teams to ensure the content aligns with Nemours Children's Health's brand identity and messaging. Maintain a consistent brand voice across all content channels.
Analytics and Performance:
Utilize data and analytics tools to measure the effectiveness and impact of content. Monitor key performance indicators, analyze trends and make data-driven decisions to optimize content strategies and engagement.
Industry Trends and Innovation:
Stay informed about emerging trends, technologies and best practices in content creation, digital media and healthcare communications. Identify opportunities for innovation and propose new approaches to enhance audience engagement.
Job Requirements
Bachelor's degree in Communications, journalism, digital marketing required. 7 years experience in corporate communications and digital marketing or related field that ideally includes podcast production
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Well Beyond Medicine podcast,
named Adweek's 2024 Best B2B Podcast. The Well Beyond Medicine podcast spotlights the people, programs and partnerships addressing Whole Child Health. In this newly created role, this individual would report to the Vice President, Reputation and Communications, and have a mix of experience including executive communications with superb writing skills, digital marketing and/or broadcast journalism. The person in this role will serve as a senior writer across audiences on behalf of Nemours Children's enterprise and regional executives and will devise a content strategy dedicated to a thought leadership audience. They will lead messaging and copy development to position Nemours Children's as a leader and convener in creating the healthiest generations of children. They will also oversee the strategic direction, development and execution of priority content initiatives designed to educate, inspire and ignite action to advance the organization's mission and goals. Essential Functions
Executive Writing:
Ability to t ranslate big ideas into messaging, and capture an executive's voice and tone across intended audiences. Employ smart brevity that inspires action across internal and external communications channels.
Strategic Implementation:
Develop an enterprise-wide content strategy targeting Nemours Children's thought leadership audience, considering personas, channel optimization, and an integrated editorial calendar that can serve to align parties across the organization.
Enterprise Collaboration:
Partner with key internal stakeholders such as the Office of the President, National Office on Policy and Practice, External Affairs, Community Engagement, and colleagues across Marketing and Communications to curate content and leverage external relationships.
Well Beyond Medicine podcast:
In partnership with the WBM podcast host and external agency, serve as the internal strategic advisor and team lead for content curation and promotion of the podcast with the goals of securing high-profile guests, growing listenership, and developing a monetization strategy. This includes elevating its strategies for guest outreach, conferences, marketing, website, e-newsletter, social media, and launching an underwriting strategy. This individual will also be responsible for budget oversight.
Content Development and Management:
Oversee the curation, creation and management of content across thought leadership platforms. Align messaging with content and strategies developed by the office of the president on behalf of the CEO. Ability to simplify complex concepts into compelling visual and copy that drives engagement.
Branding and Reputation Management:
Work closely with the marketing and communications teams to ensure the content aligns with Nemours Children's Health's brand identity and messaging. Maintain a consistent brand voice across all content channels.
Analytics and Performance:
Utilize data and analytics tools to measure the effectiveness and impact of content. Monitor key performance indicators, analyze trends and make data-driven decisions to optimize content strategies and engagement.
Industry Trends and Innovation:
Stay informed about emerging trends, technologies and best practices in content creation, digital media and healthcare communications. Identify opportunities for innovation and propose new approaches to enhance audience engagement.
Job Requirements
Bachelor's degree in Communications, journalism, digital marketing required. 7 years experience in corporate communications and digital marketing or related field that ideally includes podcast production
#J-18808-Ljbffr