Nemours
Executive Writer and Content Strategy Thought Leadership Manager
Nemours, Jacksonville, Florida, United States, 32290
Executive Writer and Content Strategy Thought Leadership Manager
Nemours is seeking an Executive Writer and Content Strategy Thought Leadership Manager to join the Nemours Children’s Health team in Jacksonville, FL or Wilmington, DE. The vision is to create the healthiest generations of children through Whole Child Health. Intertwined with our brand position, Well Beyond Medicine, our strategy re-imagines children’s health to consider both the medical and non-medical factors that drive health. In this newly created role, the individual will report to the Vice President, Reputation and Communications. The role includes executive communications with superb writing skills, digital marketing and/or broadcast journalism. The person will serve as a senior writer across audiences on behalf of Nemours Children’s enterprise and regional executives and will devise a content strategy dedicated to a thought leadership audience. They will lead messaging and copy development to position Nemours Children’s as a leader and convener in creating the healthiest generations of children. They will oversee the strategic direction, development and execution of priority content initiatives designed to educate, inspire and ignite action to advance the organization’s mission and goals. The role also includes leadership of the Well Beyond Medicine podcast, including content curation, guest outreach, promotion, and an underwriting monetization strategy; this includes budget oversight. Essential Functions
Executive Writing: Translate big ideas into messaging and capture an executive’s voice and tone across intended audiences. Employ smart brevity that inspires action across internal and external communications channels. Strategic Implementation: Develop an enterprise-wide content strategy targeting Nemours Children’s thought leadership audiences, considering personas, channel optimization, and an integrated editorial calendar that aligns parties across the organization. Enterprise Collaboration: Partner with key internal stakeholders such as the Office of the President, National Office on Policy and Practice, External Affairs, Community Engagement, and colleagues across Marketing and Communications to curate content and leverage external relationships. Well Beyond Medicine podcast: In partnership with the WBM podcast host and external agency, serve as the internal strategic advisor and team lead for content curation and promotion of the podcast with goals of securing high-profile guests, growing listenership, and developing a monetization strategy; manage guest outreach, conferences, marketing, website, e-newsletter, social media, and underwriting efforts; budget oversight. Content Development and Management: Oversee the curation, creation and management of content across thought leadership platforms. Align messaging with content and strategies developed by the office of the president on behalf of the CEO. Translate complex concepts into compelling visuals and copy that drive engagement. Branding and Reputation Management: Ensure content aligns with Nemours Children’s Health’s brand identity and messaging; maintain a consistent brand voice across all content channels. Analytics and Performance: Use data and analytics tools to measure effectiveness and impact of content; monitor KPIs, analyze trends and make data-driven decisions to optimize content strategies and engagement. Industry Trends and Innovation: Stay informed about emerging trends, technologies and best practices in content creation, digital media and healthcare communications; identify opportunities for innovation and propose new approaches to enhance audience engagement. Job Requirements
Bachelor’s degree in Communications, Journalism, or Digital Marketing required. 7 years of experience in corporate communications and digital marketing or related field, ideally including podcast production. About Us
Nemours Children’s Health is an internationally recognized children’s health system. With more than 1.7 million patient encounters annually, we provide medical care in five states through two freestanding state-of-the-art children’s hospitals — Nemours Children’s Hospital, Delaware and Nemours Children’s Hospital, Florida. Our pediatric network includes 80 primary-urgent-and specialty care practices and more than 40 hospitalists serving 19 affiliated hospitals. We generate annual revenues of more than $1.7 billion derived from patient services, contributions from the Alfred I. DuPont Trust, as well as other income. As one of the nation’s premier pediatric health systems, we are on a journey to discover better ways of approaching children’s health. We focus on prevention as well as cures and work with the community to help every child thrive. Our work extends beyond clinical treatment to research, advocacy, education, and prevention, leading to the healthiest generations of children ever. Inclusion and belonging guide our growth and strategy. We are looking for individuals who are passionate about and committed to leading efforts to provide culturally relevant care, reducing health disparities, and building an inclusive environment. All associates are expected to ensure these philosophies are embedded in day-to-day work with colleagues, patients and families. To learn more about Nemours Children’s and how we go well beyond medicine, visit www.nemours.org. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing, Public Relations, and Writing/Editing Industries Hospitals and Health Care
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Nemours is seeking an Executive Writer and Content Strategy Thought Leadership Manager to join the Nemours Children’s Health team in Jacksonville, FL or Wilmington, DE. The vision is to create the healthiest generations of children through Whole Child Health. Intertwined with our brand position, Well Beyond Medicine, our strategy re-imagines children’s health to consider both the medical and non-medical factors that drive health. In this newly created role, the individual will report to the Vice President, Reputation and Communications. The role includes executive communications with superb writing skills, digital marketing and/or broadcast journalism. The person will serve as a senior writer across audiences on behalf of Nemours Children’s enterprise and regional executives and will devise a content strategy dedicated to a thought leadership audience. They will lead messaging and copy development to position Nemours Children’s as a leader and convener in creating the healthiest generations of children. They will oversee the strategic direction, development and execution of priority content initiatives designed to educate, inspire and ignite action to advance the organization’s mission and goals. The role also includes leadership of the Well Beyond Medicine podcast, including content curation, guest outreach, promotion, and an underwriting monetization strategy; this includes budget oversight. Essential Functions
Executive Writing: Translate big ideas into messaging and capture an executive’s voice and tone across intended audiences. Employ smart brevity that inspires action across internal and external communications channels. Strategic Implementation: Develop an enterprise-wide content strategy targeting Nemours Children’s thought leadership audiences, considering personas, channel optimization, and an integrated editorial calendar that aligns parties across the organization. Enterprise Collaboration: Partner with key internal stakeholders such as the Office of the President, National Office on Policy and Practice, External Affairs, Community Engagement, and colleagues across Marketing and Communications to curate content and leverage external relationships. Well Beyond Medicine podcast: In partnership with the WBM podcast host and external agency, serve as the internal strategic advisor and team lead for content curation and promotion of the podcast with goals of securing high-profile guests, growing listenership, and developing a monetization strategy; manage guest outreach, conferences, marketing, website, e-newsletter, social media, and underwriting efforts; budget oversight. Content Development and Management: Oversee the curation, creation and management of content across thought leadership platforms. Align messaging with content and strategies developed by the office of the president on behalf of the CEO. Translate complex concepts into compelling visuals and copy that drive engagement. Branding and Reputation Management: Ensure content aligns with Nemours Children’s Health’s brand identity and messaging; maintain a consistent brand voice across all content channels. Analytics and Performance: Use data and analytics tools to measure effectiveness and impact of content; monitor KPIs, analyze trends and make data-driven decisions to optimize content strategies and engagement. Industry Trends and Innovation: Stay informed about emerging trends, technologies and best practices in content creation, digital media and healthcare communications; identify opportunities for innovation and propose new approaches to enhance audience engagement. Job Requirements
Bachelor’s degree in Communications, Journalism, or Digital Marketing required. 7 years of experience in corporate communications and digital marketing or related field, ideally including podcast production. About Us
Nemours Children’s Health is an internationally recognized children’s health system. With more than 1.7 million patient encounters annually, we provide medical care in five states through two freestanding state-of-the-art children’s hospitals — Nemours Children’s Hospital, Delaware and Nemours Children’s Hospital, Florida. Our pediatric network includes 80 primary-urgent-and specialty care practices and more than 40 hospitalists serving 19 affiliated hospitals. We generate annual revenues of more than $1.7 billion derived from patient services, contributions from the Alfred I. DuPont Trust, as well as other income. As one of the nation’s premier pediatric health systems, we are on a journey to discover better ways of approaching children’s health. We focus on prevention as well as cures and work with the community to help every child thrive. Our work extends beyond clinical treatment to research, advocacy, education, and prevention, leading to the healthiest generations of children ever. Inclusion and belonging guide our growth and strategy. We are looking for individuals who are passionate about and committed to leading efforts to provide culturally relevant care, reducing health disparities, and building an inclusive environment. All associates are expected to ensure these philosophies are embedded in day-to-day work with colleagues, patients and families. To learn more about Nemours Children’s and how we go well beyond medicine, visit www.nemours.org. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing, Public Relations, and Writing/Editing Industries Hospitals and Health Care
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