LexisNexis Risk Solutions
.For more than 20 years, Brightmine, formerly XpertHR, has provided innovative, yet practical HR Compliance and Reward solutions. Part of RELX, a global leader in information and analytics services With more than 10,000 global customers, Brightmine, formerly XpertHR, is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact. Where you can think big, aim high and explore more.
**About the Role*****This is a hybrid position, which will require working from our New York City office every*** ***Tuesday*** ***and Wednesday.***, we help our customers navigate the complicated and constantly changing world of work with confidence, enabling them with data and content. As a Senior Campaign Manager, you will be responsible for designing and executing integrated marketing campaigns that generate high-quality leads and meaningful engagement with HR, compliance, and reward decision-makers in companies with 500–7,500 employees. Reporting into the U.S. Head of Marketing, you will play a key role in defining and supporting our US go-to-market strategy and driving marketing’s contribution to revenue.**Responsibilities*** Input to the Partnership marketing strategy* Support the development and execution of co-marketing campaigns with strategic partners* Collaborate with partner and sales enablement teams to ensure alignment and maximize joint value* Collaborate with, and input to, Product Operations for development of partner-facing campaign toolkits and assets*Performance Optimization & Reporting** Monitor campaign performance and continuously optimize for engagement, conversion, and ROI* Conduct A/B testing and experimentation to improve messaging, targeting and channel mix* Deliver regular reporting and insights to stakeholders, using data to inform future strategy*Cross-functional Collaboration** Work closely with Sales, SDRs, Product Marketing, and Analytics to ensure campaign alignment and lead quality* Support the US Head of Marketing in delivering on pipeline and revenue contribution targets* Collaborate closely with global marketing teams to share best practices and ensure brand consistency*Market & Audience Insights** Stay current on HR compliance, total rewards, and workforce trends to inform campaign messaging* 5+ years of B2B marketing experience, with a solid focus on campaign management and demand generation* Proven success in building and executing result focussed campaigns that drive awareness, engagement, and pipeline growth* Experience with marketing automation platforms (e.g., Eloqua, HubSpot, Marketo)* Experience with CDP, CRM and MAP systems such as Oracle Unity CDP, Salesforce and Eloqua
**Requirements*** Familiarity with account-based marketing (ABM), lead scoring, and funnel metrics* Experience in highly data driven Commercial outreach in close cooperation with Sales* Experience in the HR technology, HR solutions space and/or the Reward data space, with corresponding knowledge of HR / Reward specific channels and prospect journeys, is a very big plus* Strong commercial acumen and data-driven mindset* Excellent project management and organizational skills* Outstanding communication and collaboration abilities* Creative thinker with a proactive, results-oriented approach* Comfortable working in a fast-paced, matrixed environment* Passion for digital innovation and marketing technology* A constant curiosity about new MarTech, commercial data solutions and innovative commercial methodologies. Knowledge of ABM platforms, CDPs, and experimentation frameworks* High quality campaign content creation through AI tooling and high-quality campaign content curationWe know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:* Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits* Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan* Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs* Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity* Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits* Health Savings, Health Care, Dependent Care and Commuter Spending Accounts* In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice #J-18808-Ljbffr
**About the Role*****This is a hybrid position, which will require working from our New York City office every*** ***Tuesday*** ***and Wednesday.***, we help our customers navigate the complicated and constantly changing world of work with confidence, enabling them with data and content. As a Senior Campaign Manager, you will be responsible for designing and executing integrated marketing campaigns that generate high-quality leads and meaningful engagement with HR, compliance, and reward decision-makers in companies with 500–7,500 employees. Reporting into the U.S. Head of Marketing, you will play a key role in defining and supporting our US go-to-market strategy and driving marketing’s contribution to revenue.**Responsibilities*** Input to the Partnership marketing strategy* Support the development and execution of co-marketing campaigns with strategic partners* Collaborate with partner and sales enablement teams to ensure alignment and maximize joint value* Collaborate with, and input to, Product Operations for development of partner-facing campaign toolkits and assets*Performance Optimization & Reporting** Monitor campaign performance and continuously optimize for engagement, conversion, and ROI* Conduct A/B testing and experimentation to improve messaging, targeting and channel mix* Deliver regular reporting and insights to stakeholders, using data to inform future strategy*Cross-functional Collaboration** Work closely with Sales, SDRs, Product Marketing, and Analytics to ensure campaign alignment and lead quality* Support the US Head of Marketing in delivering on pipeline and revenue contribution targets* Collaborate closely with global marketing teams to share best practices and ensure brand consistency*Market & Audience Insights** Stay current on HR compliance, total rewards, and workforce trends to inform campaign messaging* 5+ years of B2B marketing experience, with a solid focus on campaign management and demand generation* Proven success in building and executing result focussed campaigns that drive awareness, engagement, and pipeline growth* Experience with marketing automation platforms (e.g., Eloqua, HubSpot, Marketo)* Experience with CDP, CRM and MAP systems such as Oracle Unity CDP, Salesforce and Eloqua
**Requirements*** Familiarity with account-based marketing (ABM), lead scoring, and funnel metrics* Experience in highly data driven Commercial outreach in close cooperation with Sales* Experience in the HR technology, HR solutions space and/or the Reward data space, with corresponding knowledge of HR / Reward specific channels and prospect journeys, is a very big plus* Strong commercial acumen and data-driven mindset* Excellent project management and organizational skills* Outstanding communication and collaboration abilities* Creative thinker with a proactive, results-oriented approach* Comfortable working in a fast-paced, matrixed environment* Passion for digital innovation and marketing technology* A constant curiosity about new MarTech, commercial data solutions and innovative commercial methodologies. Knowledge of ABM platforms, CDPs, and experimentation frameworks* High quality campaign content creation through AI tooling and high-quality campaign content curationWe know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:* Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits* Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan* Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs* Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity* Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits* Health Savings, Health Care, Dependent Care and Commuter Spending Accounts* In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice #J-18808-Ljbffr