The Automotive Marketing Group
Digital Marketing Specialist
The Automotive Marketing Group, Baton Rouge, Louisiana, us, 70873
Overview
Headquartered in Baton Rouge, LA, The Automotive Marketing Group is a full service advertising agency specializing in the automotive industry. We are looking for a
Digital Marketing Specialist
to grow with our company. If you are analytical, detail oriented, and have a strong knowledge of digital marketing, we want to hear from you. The ideal candidate will have significant experience in developing digital advertising strategies, managing multiple clients and campaigns, and performing deep analysis. Experience with vetting future vendors and managing vendor relationships is required. Success in this position requires the ability to manage stress and pressure from working on multiple projects at once, while balancing client expectations and project constraints. Experience in the automotive industry and Adobe Creative Suite is a plus. Responsibilities
Creating and Implementing all aspects of Search Engine Marketing, Display, Social, Digital Video, Email and Other Digital Advertising Campaigns Monitoring and Managing Campaign Performance Testing and Tweaking Campaigns to Maximize Conversion Rates Maintaining and creating custom tags and conversions Setting up and maintaining website pixels and codes Reporting and Analyzing Campaign Results Continuing Education on Legal/Manufacturer Compliance Google Analytics Monitoring and Reporting Develop PowerPoints for proposals and reports Working with Graphic Designers to Create Artwork Managing and Tracking Campaign Budgets Meeting Both Short and Long-Term Deadlines Direct contact and performance reporting to clients Requirements
Bachelor’s degree in Marketing, Business, Mass Communication or relevant experience Minimum 3 years online/digital advertising experience Google Ads and Bing Certification – must have extensive search engine marketing experience Google Analytics Certification Must have an understanding of UTM coding Experience with Meta Ads, Google Data Studio, GA4, Google Search Console, Google Tag Manager, Google Merchant Center, Google Ads, Google My Business and YouTube Studio is preferred Highly organized and detail oriented Self motivated and self-directed Strong communication skills and a positive, team-player attitude Additional Information
Full Time 40 Hour Work Week Position with Benefits This is an onsite Position. Relocation is a must for out of town applicants We are proud to be an Equal Opportunity Employer Benefits package Please, no phone calls
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Headquartered in Baton Rouge, LA, The Automotive Marketing Group is a full service advertising agency specializing in the automotive industry. We are looking for a
Digital Marketing Specialist
to grow with our company. If you are analytical, detail oriented, and have a strong knowledge of digital marketing, we want to hear from you. The ideal candidate will have significant experience in developing digital advertising strategies, managing multiple clients and campaigns, and performing deep analysis. Experience with vetting future vendors and managing vendor relationships is required. Success in this position requires the ability to manage stress and pressure from working on multiple projects at once, while balancing client expectations and project constraints. Experience in the automotive industry and Adobe Creative Suite is a plus. Responsibilities
Creating and Implementing all aspects of Search Engine Marketing, Display, Social, Digital Video, Email and Other Digital Advertising Campaigns Monitoring and Managing Campaign Performance Testing and Tweaking Campaigns to Maximize Conversion Rates Maintaining and creating custom tags and conversions Setting up and maintaining website pixels and codes Reporting and Analyzing Campaign Results Continuing Education on Legal/Manufacturer Compliance Google Analytics Monitoring and Reporting Develop PowerPoints for proposals and reports Working with Graphic Designers to Create Artwork Managing and Tracking Campaign Budgets Meeting Both Short and Long-Term Deadlines Direct contact and performance reporting to clients Requirements
Bachelor’s degree in Marketing, Business, Mass Communication or relevant experience Minimum 3 years online/digital advertising experience Google Ads and Bing Certification – must have extensive search engine marketing experience Google Analytics Certification Must have an understanding of UTM coding Experience with Meta Ads, Google Data Studio, GA4, Google Search Console, Google Tag Manager, Google Merchant Center, Google Ads, Google My Business and YouTube Studio is preferred Highly organized and detail oriented Self motivated and self-directed Strong communication skills and a positive, team-player attitude Additional Information
Full Time 40 Hour Work Week Position with Benefits This is an onsite Position. Relocation is a must for out of town applicants We are proud to be an Equal Opportunity Employer Benefits package Please, no phone calls
#J-18808-Ljbffr