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Plante Moran

Marketing Coordinator - Go to Market

Plante Moran, Planter, Michigan, United States

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Overview Count on us.

Our "we-care" culture is more than just a motto; it's a promise. From day one, we prioritize your growth, well-being, and success. You can count on us to support your career journey and help you achieve your professional goals. Join us.

Your role. Your work will include, but not be limited to:

Partners with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs.

Responsible for coordination and facilitation of task execution utilizing a variety of marketing technologies and project management tools including Adobe Workfront.

Aids in coordinating, planning and implementation around assigned events and sponsorship projects from initiation to reporting.

Maintains relationships with external partners/associations, acting as a point of contact for assigned practice areas. Negotiates sponsorship benefits, coordinates the activation and renewal of sponsorship programs, and key deliverables. Event and sponsorship execution may be up to 50% of responsibilities.

Creates and edits content for marketing campaigns. Includes writing or editing promotional copy (ads, social, e-mails) as well as image selection.

Supports the implementation of multi-channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goals. Tracks success of marketing campaigns and makes recommendations for improving results in future campaigns.

Facilitates the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Adobe Marketo, securing approval of content and design from marketing team and relevant practice staff.

Maintains expert level of knowledge in CRM and capable of training practice staff in appropriate use of systems to support practice development efforts.

Supports data analysis and reporting around campaigns, webinars, events, and marketing initiatives.

Traffics workflows for marketing collateral and communications. Oversees edits, requested changes, and approvals.

Attends and supports in person events with clients and prospects.

The qualifications.

Bachelor's Degree in Marketing, Journalism, Communications, Business Administration or other related subject area.

Requires at least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degree.

Excellent attention to detail.

Excellent time management and organizational skills, with the ability to multitask multiple projects/tasks and re-prioritize as needed.

Experience with CRM and marketing automation software a plus.

This position is a hybrid role with the expectation to be in-office 3+ days/week.

Limited travel is required with this position.

What makes us different? On the surface, we are one of the nation\'s largest audit, tax, consulting, and wealth management firms. We are committed to a world-class culture and regularly recognized as one of Fortune Magazine\'s "100 Best Companies to Work For." We strive for diversity, equity and inclusion, ensuring equitable opportunities in an inclusive environment for all staff members. We encourage you to apply if you share these values.

Plante Moran offers a "Workplace for Your Day" model, balancing flexibility with an in-person collaboration approach. We support face-to-face interactions while also allowing team members to determine their optimal daily working environment in coordination with their supervisor.

Plante Moran is committed to a diverse workplace. We aim to create a culture where every person feels accepted and valued, and where diverse perspectives contribute to success for clients and colleagues. Plante Moran is an Equal Opportunity Employer and maintains a drug-free workplace.

Interested applicants must submit their resume via our applicant tracking system. Due to high volume, only candidates selected for interviews will be contacted. Candidates must be legally authorized to work in the United States without sponsorship, with the exception of qualified bilingual candidates in Japanese/English or Chinese/English. Unsolicited resumes from search firms or agencies will not be paid a fee and become the property of Plante Moran.

The statements above are not intended to be all-inclusive.

Colorado & Illinois Applicants: We offer a robust benefits package with eligibility varying by hours worked per week. Highlights include health, dental, vision, disability, and life insurance, effective on the first of the month following your start date. Eligible staff may participate in Flexible Time Off and holidays, a 401(k) plan, flexible benefits plans, travel and lodging reimbursements for business use, and, for eligible staff, a pension plan. Seasonal staff are not eligible for benefits. Compensation is commensurate with skills and experience and aligned with applicable state requirements.

For Colorado: hourly range $23.00-$26.00. For Illinois: hourly range $23.00-$26.00.

Additional notes: Colorado hourly rate range is $23.00-$26.00; Illinois hourly rate range is $23.00-$26.00.

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