Marketing Coordinator - Go to Market

Count on us. Our "we-care" culture is more than just a motto; it's a promise. From day one, we prioritize your growth, well-being, and success. You can count on us to support your career journey and help you achieve your professional goals. Join us. Your role. Your Work Will Include, But Not Be Limited To Partners with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs. Responsible for coordination and facilitation of task execution utilizing a variety of marketing technologies and project management tools including Adobe Workfront. Aids in coordinating, planning and implementation around assigned events and sponsorship projects from initiation to reporting. Maintains relationships with external partners/associations, acting as a point of contact for assigned practice areas. Negotiates sponsorship benefits, coordinates the activation and renewal of sponsorship programs, and key deliverables. Event and sponsorship execution may be up to 50% of responsibilities. Creates and edits content for marketing campaigns. Includes writing or editing promotional copy (ads, social, e-mail) as well as image selection. Supports the implementation of multi-channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goals. Tracks success of marketing campaigns and makes recommendations for improving results in future campaigns. Facilitates the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Adobe Marketo, securing approval of content and design from marketing team and relevant practice staff. Maintains expert level of knowledge in CRM and capable of training practice staff in appropriate use of systems to support practice development efforts. Supports data analysis and reporting around campaigns, webinars, events, and marketing initiatives. Traffics workflows for marketing collateral and communications. Oversees edits, requested changes, and approvals. Attends and supports in person events with clients and prospects. The Qualifications. Bachelor’s Degree in Marketing, Journalism, Communications, Business Administration or other related subject area. Requires at least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degree. Excellent attention to detail. Excellent time management and organizational skills, with the ability to multitask multiple projects/tasks and re-prioritize as needed. Experience with CRM and marketing automation software a plus. This position is a hybrid role with the expectation to be in-office 3+ days/week. Limited travel is required with this position. What makes us different? On the surface, we’re one of the nation’s largest audit, tax, consulting, and wealth management firms. But dig a little deeper, and you’ll see what makes us different: we’re a relatively jerk-free firm with a world-class culture, consistent recognition as one of Fortune Magazine’s “100 Best Companies to Work For,” and an endless array of opportunities. At Plante Moran, diversity, equity and inclusion means that all staff members have equitable and fair opportunities to succeed, in an inclusive environment, with their individual, unique identities. Plante Moran is committed to a diverse workplace. We strive to create a culture where each person feels accepted and valued. We believe that each person’s ultimate potential begins with first acknowledging their inherent dignity. When we can recognize — and celebrate — our many human differences, we’re able to create a workplace where all staff feel a sense of belonging and an opportunity to succeed. Plante Moran is an Equal Opportunity Employer. We are pleased to offer eligible staff a robust benefits package. Highlights include health, dental, vision, disability and life insurance. These standard offerings are effective on the first of the month following your start date. In addition to this, eligible staff are able to take advantage of our Flexible Time Off and various pre-determined holidays as well as a 401(k) plan, flexible benefits plans, business-related travel expense, lodging and meal reimbursement for business-related use. Compensation is commensurate with technical skills and experience is provided in accordance with applicable state requirement. Colorado hourly rate range is as follows: $23.00- $26.00. Illinois hourly rate range is as follows: $23.00- $26.00

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