Macy's
Overview
Senior Talent Acquisition Recruiter at Macy’s finding top talent for Digital, Marketing and Merchandising teams. New York, NY, United States Full time Schedule $78,720- $131,160 Annually* Job Overview
The Specialist, Personalization and Loyalty Lifecycle is a strategic marketing leader proficient in campaign management, measurement, test & learn methodologies, and omnichannel marketing across digital and physical channels. This role is well-suited for an individual eager to collaborate with internal and external marketing professionals in a high-performance, results-driven retail environment. The manager is responsible for developing, executing, and measuring Macy’s Loyalty and Credit marketing strategies, overseeing the customer experience across omnichannel formats, and managing various customer lifecycle states including acquisition, engagement, status migration, retention, and win back. They demonstrate fluency in employing different personalization and targeting strategies, utilizing data-driven cohorts to develop audience segmentation. What You Will Do
Lead customer & loyalty lifecycle strategies across omnichannel formats, including in-store, direct mail, web, app, and CRM channels Manage holistic strategy in customer and loyalty member touchpoints across different customer states and business objectives, including acquisition, engagement, retention, win-back and driving overall brand love and affinity Collaborate with senior leaders across Marketing to develop and execute offer and communication strategies that will drive customer engagement Oversee and build marketing strategies identified through gaps in the lifecycle and iterate upon existing strategies by utilizing consumer insights and internal data to grow Macy’s sales Maintain deep understanding of Loyalty and lifecycle trends and monitor competitors to keep Macy’s at the forefront of innovation Drive agile "test and learn" approaches to develop loyalty programs and member experiences, leveraging segmentation and personalization to drive sales and profitability Take an analytical approach to campaign measurement including forecasting and results analysis to understand incrementality by member segments Collaborate with cross-functional partners on go-to-market activities to deliver a seamless customer experience Develop lifecycle strategy with internal stakeholders, identifying targets with analytical models, implementing projections and learnings, and executing creative assets Demonstrate outstanding facilitation and relationship-building skills; work effectively across organizational boundaries in a matrixed environment Foster collaboration across the organization and ensure authentic connections with colleagues, customers, and communities Other duties as assigned Skills You Will Need
Strategic Marketing Leadership:
Proficient in campaign management, measurement, test & learn methodologies, and omnichannel marketing across digital and physical channels. Collaboration:
Strong ability to collaborate with internal and external marketing professionals in a high-performance, results-driven retail environment. Lifecycle Marketing:
Demonstrated experience in developing, executing, and measuring loyalty and credit marketing strategies, managing customer experiences across omnichannel formats, and navigating various customer lifecycle states. Analytical Skills:
Strong analytical skills, data-driven decision making, forecasting, and results analysis. Problem-Solving Orientation:
Able to solve problems in a complex, matrixed stakeholder environment. Communication Skills:
Excellent verbal and written communication; ability to convey information clearly and concisely. Culture Building:
Create a culture of service, establish metrics, and hold teams accountable for exceeding expectations. Motivational Leadership:
Inspire others to achieve superior results and exceptional service. Development Focus:
Prioritize performance coaching and development of others. Values Alignment:
Demonstrate Macy’s values and recognize exemplary behavior. Who You Are
Candidates with a Bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 6+ years of relevant work experience. Knowledge of lifecycle marketing strategies including loyalty programs; experience launching/scaling offer and communication strategies is a plus. Excellent communication, sales, and facilitation skills (oral, written, and listening). Ability to organize and communicate complex information clearly for various audiences. Creative, strategic, and analytical thinking with a customer-oriented lens. Strong organizational, delegation, and prioritization skills; effective communication across teams. Experience in performance marketing, owned channels (digital, print, physical), loyalty program management, or CRM. Strong Excel and analytical skills to analyze data and derive insights. Track record of successful offer development at scale. Experience in managing and developing a high-performing team. Ability to influence senior leaders through effective presenting and persuasion. Dexterity working with diverse stakeholders and partner companies. Customer-centric mindset with cross-functional collaboration. Self-starter who thrives in a fast-paced, results-oriented environment. What We Can Offer You
Join a team where work is rewarding and fun. We offer a dynamic, inclusive environment with competitive pay and benefits, comprehensive health and wellness coverage, and a 401(k) match. Paid time off and holidays, continuous learning and leadership development, and opportunities to engage with Colleague Resource Groups and volunteer programs. Some additional benefits include: Performance-based incentives Annual merit review Employee Assistance Program with mental health counseling and legal/financial advice Access the full menu of benefits offerings here. About Us
This is a great time to join Macy’s. Whether you’re helping a customer find the perfect gift, streamlining operations, enhancing the online shopping experience, or designing an event for the Macy’s Parade, Macy’s offers opportunities to be part of memorable moments. Join us and help write the next chapter in our story - apply today! This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
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Senior Talent Acquisition Recruiter at Macy’s finding top talent for Digital, Marketing and Merchandising teams. New York, NY, United States Full time Schedule $78,720- $131,160 Annually* Job Overview
The Specialist, Personalization and Loyalty Lifecycle is a strategic marketing leader proficient in campaign management, measurement, test & learn methodologies, and omnichannel marketing across digital and physical channels. This role is well-suited for an individual eager to collaborate with internal and external marketing professionals in a high-performance, results-driven retail environment. The manager is responsible for developing, executing, and measuring Macy’s Loyalty and Credit marketing strategies, overseeing the customer experience across omnichannel formats, and managing various customer lifecycle states including acquisition, engagement, status migration, retention, and win back. They demonstrate fluency in employing different personalization and targeting strategies, utilizing data-driven cohorts to develop audience segmentation. What You Will Do
Lead customer & loyalty lifecycle strategies across omnichannel formats, including in-store, direct mail, web, app, and CRM channels Manage holistic strategy in customer and loyalty member touchpoints across different customer states and business objectives, including acquisition, engagement, retention, win-back and driving overall brand love and affinity Collaborate with senior leaders across Marketing to develop and execute offer and communication strategies that will drive customer engagement Oversee and build marketing strategies identified through gaps in the lifecycle and iterate upon existing strategies by utilizing consumer insights and internal data to grow Macy’s sales Maintain deep understanding of Loyalty and lifecycle trends and monitor competitors to keep Macy’s at the forefront of innovation Drive agile "test and learn" approaches to develop loyalty programs and member experiences, leveraging segmentation and personalization to drive sales and profitability Take an analytical approach to campaign measurement including forecasting and results analysis to understand incrementality by member segments Collaborate with cross-functional partners on go-to-market activities to deliver a seamless customer experience Develop lifecycle strategy with internal stakeholders, identifying targets with analytical models, implementing projections and learnings, and executing creative assets Demonstrate outstanding facilitation and relationship-building skills; work effectively across organizational boundaries in a matrixed environment Foster collaboration across the organization and ensure authentic connections with colleagues, customers, and communities Other duties as assigned Skills You Will Need
Strategic Marketing Leadership:
Proficient in campaign management, measurement, test & learn methodologies, and omnichannel marketing across digital and physical channels. Collaboration:
Strong ability to collaborate with internal and external marketing professionals in a high-performance, results-driven retail environment. Lifecycle Marketing:
Demonstrated experience in developing, executing, and measuring loyalty and credit marketing strategies, managing customer experiences across omnichannel formats, and navigating various customer lifecycle states. Analytical Skills:
Strong analytical skills, data-driven decision making, forecasting, and results analysis. Problem-Solving Orientation:
Able to solve problems in a complex, matrixed stakeholder environment. Communication Skills:
Excellent verbal and written communication; ability to convey information clearly and concisely. Culture Building:
Create a culture of service, establish metrics, and hold teams accountable for exceeding expectations. Motivational Leadership:
Inspire others to achieve superior results and exceptional service. Development Focus:
Prioritize performance coaching and development of others. Values Alignment:
Demonstrate Macy’s values and recognize exemplary behavior. Who You Are
Candidates with a Bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 6+ years of relevant work experience. Knowledge of lifecycle marketing strategies including loyalty programs; experience launching/scaling offer and communication strategies is a plus. Excellent communication, sales, and facilitation skills (oral, written, and listening). Ability to organize and communicate complex information clearly for various audiences. Creative, strategic, and analytical thinking with a customer-oriented lens. Strong organizational, delegation, and prioritization skills; effective communication across teams. Experience in performance marketing, owned channels (digital, print, physical), loyalty program management, or CRM. Strong Excel and analytical skills to analyze data and derive insights. Track record of successful offer development at scale. Experience in managing and developing a high-performing team. Ability to influence senior leaders through effective presenting and persuasion. Dexterity working with diverse stakeholders and partner companies. Customer-centric mindset with cross-functional collaboration. Self-starter who thrives in a fast-paced, results-oriented environment. What We Can Offer You
Join a team where work is rewarding and fun. We offer a dynamic, inclusive environment with competitive pay and benefits, comprehensive health and wellness coverage, and a 401(k) match. Paid time off and holidays, continuous learning and leadership development, and opportunities to engage with Colleague Resource Groups and volunteer programs. Some additional benefits include: Performance-based incentives Annual merit review Employee Assistance Program with mental health counseling and legal/financial advice Access the full menu of benefits offerings here. About Us
This is a great time to join Macy’s. Whether you’re helping a customer find the perfect gift, streamlining operations, enhancing the online shopping experience, or designing an event for the Macy’s Parade, Macy’s offers opportunities to be part of memorable moments. Join us and help write the next chapter in our story - apply today! This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
#J-18808-Ljbffr