Loomis Chaffee School
Assistant Director of Digital Communications
Loomis Chaffee School, Windsor, Connecticut, us, 06006
Overview
Assistant Director of Digital Communications
Loomis Chaffee’s Office of Strategic Communications & Marketing is seeking an innovative and collaborative digital storyteller who will create and curate digital content to support the school's marketing efforts and promote the school’s brand. This position is highly collaborative and will require working with all members of the Communications & Marketing team as well as colleagues across campus. The person in this role will assist the associate director of digital communications with website maintenance and content creation, and email communications; manage the school's social media strategy and main social media channels; and help with photography as needed.
Responsibilities Social Media
Develop and curate engaging content, including text, images, and videos, for various social media platforms.
Interact with followers, respond to comments, and foster a positive online community.
Create and implement social media strategies that align with the school's marketing goals and increase brand visibility.
Monitor and analyze social media metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
Work closely with marketing and design colleagues, as well as internal clients, to ensure cohesive branding and messaging across all social media platforms.
Work with stakeholders across campus to encourage adoption and thoughtful use of social media.
Monitor best practices and trends in social media tools, applications, channels, design, and strategy.
Website & Digital Content
Assist with updating and maintaining the school’s website and portals.
Create, edit, and format webpages, including text, images, and multimedia embeds, and develop other digital graphics as assigned.
Support email communications with layout, content creation, and list management, working with internal clients to design and send communications such as invitations, announcements, etc.
As needed, assist with the management and publication of the school’s various newsletters sent to internal and external communities.
Stay knowledgeable of the school’s emergency alert system and provide back-up to colleagues in Communications in the use of those systems.
Other website projects as assigned.
Photography
Capture and edit high-quality photos of campus life, including portraits, landscapes, event coverage, architecture, slice of life, and other marketing images for digital and print use. This will require some evening and weekend coverage.
Collaborate with communication & marketing colleagues to determine the appropriate strategy for visual storytelling to meet the goals of the school and our clients.
Help maintain the digital asset management system (online photo and video library).
Qualifications
Bachelor’s degree required
Experience creating social media content and managing social media channels in a professional setting.
Proficiency in social media platforms (Instagram, Facebook, TikTok, X, LinkedIn, YouTube, etc).
Basic graphic design skills using the Adobe Creative Suite or Canva.
Experience maintaining and updating websites using a content management system (CMS). Finalsite experience is a plus.
Photography and photo-editing skills, including proficiency in Adobe Photoshop and Lightroom (or comparable tools).
Familiarity with video production and editing (Adobe Premiere Pro, Final Cut, or similar) preferred.
Strong storytelling, writing, and editing skills.
Proven project management expertise
Excellent attention to detail
Excellent communication skills
High level of integrity, creativity, and motivation; strong work ethic
Team player; proven ability to work collaboratively
Public relations, marketing, sales, and/or communications experience, a plus
Experience working in an independent school/university setting, a plus
Experience with HTML and CSS, a plus
Professional drone license and experience or ability/willingness to become certified, a plus
Experience with digital asset management systems, a plus
To apply, submit a cover letter, resume, and portfolio of work.
We offer a competitive and comprehensive benefit and salary package.
Benefits The Loomis Chaffee School is an independent, coeducational boarding/day school of 725 students and 180 faculty members, located in the historic town of Windsor, Connecticut. Chartered in 1874, the school provides an academically challenging curriculum within a supportive community that affirms individual beliefs and differences. Need-based financial aid is currently awarded to 33 percent of the student body.
Loomis Chaffee does not discriminate against employees on the basis of race, color, religious creed, gender, sexual orientation, national origin, ancestry, age, marital status, or disability. This policy applies to, but is not limited to, admission, financial aid, employment, use of school facilities, and participation in school activities.
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Loomis Chaffee’s Office of Strategic Communications & Marketing is seeking an innovative and collaborative digital storyteller who will create and curate digital content to support the school's marketing efforts and promote the school’s brand. This position is highly collaborative and will require working with all members of the Communications & Marketing team as well as colleagues across campus. The person in this role will assist the associate director of digital communications with website maintenance and content creation, and email communications; manage the school's social media strategy and main social media channels; and help with photography as needed.
Responsibilities Social Media
Develop and curate engaging content, including text, images, and videos, for various social media platforms.
Interact with followers, respond to comments, and foster a positive online community.
Create and implement social media strategies that align with the school's marketing goals and increase brand visibility.
Monitor and analyze social media metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
Work closely with marketing and design colleagues, as well as internal clients, to ensure cohesive branding and messaging across all social media platforms.
Work with stakeholders across campus to encourage adoption and thoughtful use of social media.
Monitor best practices and trends in social media tools, applications, channels, design, and strategy.
Website & Digital Content
Assist with updating and maintaining the school’s website and portals.
Create, edit, and format webpages, including text, images, and multimedia embeds, and develop other digital graphics as assigned.
Support email communications with layout, content creation, and list management, working with internal clients to design and send communications such as invitations, announcements, etc.
As needed, assist with the management and publication of the school’s various newsletters sent to internal and external communities.
Stay knowledgeable of the school’s emergency alert system and provide back-up to colleagues in Communications in the use of those systems.
Other website projects as assigned.
Photography
Capture and edit high-quality photos of campus life, including portraits, landscapes, event coverage, architecture, slice of life, and other marketing images for digital and print use. This will require some evening and weekend coverage.
Collaborate with communication & marketing colleagues to determine the appropriate strategy for visual storytelling to meet the goals of the school and our clients.
Help maintain the digital asset management system (online photo and video library).
Qualifications
Bachelor’s degree required
Experience creating social media content and managing social media channels in a professional setting.
Proficiency in social media platforms (Instagram, Facebook, TikTok, X, LinkedIn, YouTube, etc).
Basic graphic design skills using the Adobe Creative Suite or Canva.
Experience maintaining and updating websites using a content management system (CMS). Finalsite experience is a plus.
Photography and photo-editing skills, including proficiency in Adobe Photoshop and Lightroom (or comparable tools).
Familiarity with video production and editing (Adobe Premiere Pro, Final Cut, or similar) preferred.
Strong storytelling, writing, and editing skills.
Proven project management expertise
Excellent attention to detail
Excellent communication skills
High level of integrity, creativity, and motivation; strong work ethic
Team player; proven ability to work collaboratively
Public relations, marketing, sales, and/or communications experience, a plus
Experience working in an independent school/university setting, a plus
Experience with HTML and CSS, a plus
Professional drone license and experience or ability/willingness to become certified, a plus
Experience with digital asset management systems, a plus
To apply, submit a cover letter, resume, and portfolio of work.
We offer a competitive and comprehensive benefit and salary package.
Benefits The Loomis Chaffee School is an independent, coeducational boarding/day school of 725 students and 180 faculty members, located in the historic town of Windsor, Connecticut. Chartered in 1874, the school provides an academically challenging curriculum within a supportive community that affirms individual beliefs and differences. Need-based financial aid is currently awarded to 33 percent of the student body.
Loomis Chaffee does not discriminate against employees on the basis of race, color, religious creed, gender, sexual orientation, national origin, ancestry, age, marital status, or disability. This policy applies to, but is not limited to, admission, financial aid, employment, use of school facilities, and participation in school activities.
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