Shenandoah University
Shenandoah University’s Office of Marketing and Communications is accepting applications for a Digital Marketing Manager. This is a full-time benefited position located on our main campus in Winchester, Virginia.
The Digital Marketing Manager creates and maintains a strong presence for Shenandoah University across multiple online platforms. Duties revolve around implementing best practices and utilizing the university’s main social media accounts and website to communicate key messaging points. In addition, this role recommends and executes strategic social and advertising strategy and manages both organic and paid digital campaigns.
This position requires an analytical, tech-savvy professional with knowledge of digital analytics, strong writing and editing skills, and an eye for multiple audience-tailored visual and message selection. The communications created by this position will be crafted for a variety of audiences — both internal to Shenandoah and external — including prospective students and families, current students, alumni, faculty, staff, and community members.
Responsibilities
Manages the university’s active main social media accounts to promote our messages and oversees content calendar creation in collaboration with other team members and students Assembles engaging text, images, and video content for social media posts to ensure all channels have fresh and distinctive content Creates social media posts to generate buzz around stories, programs, and visual content; facilitates conversations and responds in a timely manner to questions, comments, and messages Uses analytics tools to provide regular reports and inform future decisions and goals Develops an optimal posting schedule for social media, considering web traffic and engagement metrics Works with the director of marketing operations, admissions, and school liaisons on paid digital ad campaigns; outlines and monitors budgets Designs captivating and worthy visuals for paid campaigns in collaboration with visual designers Writes satisfactory copy that aligns with the goals of ad campaigns Proofs all paid media before campaigns go live Maintains awareness of all paid campaigns; provides recommendations to liaisons as to how to change/update their media Researches audience preferences and discovers current trends, monitors industry changes, and makes recommendations; stays up to date with changes to all social, digital, and online platforms Management
Supervises the Student Communications and Marketing Coordinator staff position to ensure OMC supports the initiatives of the Division of Student Affairs with marketing, messaging, and graphic needs Requirements
Bachelor’s degree in marketing, communications, data analytics, or related field 1-3 years of digital marketing and online advertising experience 1-3 years of experience managing social media accounts for a college or university, business or organization Excellent verbal, written, and presentation skills Ability to multitask and perform under tight deadlines Working knowledge of photography and videography Know-how to create, curate, and deliver creative content Strong attention to detail; able to act quickly and proactively, and adapt swiftly to changes in direction Knowledge of Meta Business Suite and Adobe Creative Suite Required experience developing and reporting on digital campaigns — paid and organic; knowledge of Google Analytics and data visualization tools Must be able to work nontraditional hours and weekends as needed Partial remote (hybrid) work option may be available after introductory probation period To apply, please submit a cover letter, resume, and contact information for three professional references. Shenandoah University is committed to enriching its educational experience and culture through its faculty, administration, and staff diversity. All candidates are strongly encouraged to include a statement in their cover letters addressing how they can contribute to that commitment. Shenandoah University values individuals and communities' unique and diverse perspectives locally and globally. It seeks to foster mutual understanding in an inviting community where individuals are welcome and respected. The university does not discriminate on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, physical or mental disability, genetic information, veteran status, or on any other basis protected under applicable law.
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Manages the university’s active main social media accounts to promote our messages and oversees content calendar creation in collaboration with other team members and students Assembles engaging text, images, and video content for social media posts to ensure all channels have fresh and distinctive content Creates social media posts to generate buzz around stories, programs, and visual content; facilitates conversations and responds in a timely manner to questions, comments, and messages Uses analytics tools to provide regular reports and inform future decisions and goals Develops an optimal posting schedule for social media, considering web traffic and engagement metrics Works with the director of marketing operations, admissions, and school liaisons on paid digital ad campaigns; outlines and monitors budgets Designs captivating and worthy visuals for paid campaigns in collaboration with visual designers Writes satisfactory copy that aligns with the goals of ad campaigns Proofs all paid media before campaigns go live Maintains awareness of all paid campaigns; provides recommendations to liaisons as to how to change/update their media Researches audience preferences and discovers current trends, monitors industry changes, and makes recommendations; stays up to date with changes to all social, digital, and online platforms Management
Supervises the Student Communications and Marketing Coordinator staff position to ensure OMC supports the initiatives of the Division of Student Affairs with marketing, messaging, and graphic needs Requirements
Bachelor’s degree in marketing, communications, data analytics, or related field 1-3 years of digital marketing and online advertising experience 1-3 years of experience managing social media accounts for a college or university, business or organization Excellent verbal, written, and presentation skills Ability to multitask and perform under tight deadlines Working knowledge of photography and videography Know-how to create, curate, and deliver creative content Strong attention to detail; able to act quickly and proactively, and adapt swiftly to changes in direction Knowledge of Meta Business Suite and Adobe Creative Suite Required experience developing and reporting on digital campaigns — paid and organic; knowledge of Google Analytics and data visualization tools Must be able to work nontraditional hours and weekends as needed Partial remote (hybrid) work option may be available after introductory probation period To apply, please submit a cover letter, resume, and contact information for three professional references. Shenandoah University is committed to enriching its educational experience and culture through its faculty, administration, and staff diversity. All candidates are strongly encouraged to include a statement in their cover letters addressing how they can contribute to that commitment. Shenandoah University values individuals and communities' unique and diverse perspectives locally and globally. It seeks to foster mutual understanding in an inviting community where individuals are welcome and respected. The university does not discriminate on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, physical or mental disability, genetic information, veteran status, or on any other basis protected under applicable law.
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