Directive Consulting
SEO Manager (Remote US) - Future Opening
Directive Consulting, Irvine, California, United States, 92713
Overview
Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in. But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences. As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing. If you’re ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you! About The Role: The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy. Internally, this role is titled Account Strategist, Content & SEO. What You'll Do
Strategic Excellence and Best Practices:
Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs. The strategist will use project phase as a foundational moment for building the initial client strategy, and will also use clients’ overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices. Strategists will work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment.
Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals. In particular: LTV:CAC modeling
Customer Generation
Share of SERP
Content Production
Goal Setting:
Strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their Associate Director (AsD), who should be in the meeting with them. Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting
All Goals must be approved by the Associate Director (AsD) before the Strategist can present it to their client alongside their Associate Director (AsD).
Project Management:
Strategists are responsible for ensuring that their planned strategy is executed. Project Management ensures that the Directive team and the client team knows who is responsible for specific tasks to ensure we make progress towards our goals. Use of the project management tool Asana is required.
Includes delegating tasks to other team members, such as Specialists, as well as to our clients and ensuring these tasks are completed in a timely manner.
In pods where Project Managers are present, Strategists will partner with Project Managers to ensure all tasks are created, assigned and due dates are met and communicated to the client.
Strategists will work closely with content writers and designers to complete content campaigns for clients on time while ensuring quality meets client standards.
Internal and External Communication:
Strategists are the main interface between our clients and our team. They build relationships with clients beyond deliverables and proactively communicate with clients and internal leadership to ensure we drive the best results. With clients, communicate timelines for deliverables, progress toward goals, and use shared channels (e.g., Slack) to communicate between bi-weekly meetings, including delivering on a regular cadence.
With internal leadership, communicate roadblocks, opportunities for account growth, and any moments of change on client accounts.
Reporting:
Strategists regularly report to clients on the progress and impact of their strategy. Cadence includes: Bi-weekly meetings with the client and NSM progress and ongoing deliverables
Monthly reports
Quarterly reports
Bi-annual business review presentations
What You'll Bring
A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building
Analytical insight: ability to analyze website traffic and SEO metrics using tools like Google Analytics
Strong communication skills: comfortable client facing and owning relationships with key stakeholders
Familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools
Proven organizational, project, and time management skills
Genuine enthusiasm for digital marketing, SEO and Content
Must have agency experience
Must have B2B tech and/or SaaS experience
Goals
NSM Attainment: 100%
MRR Retainment: 96%
CSAT > 4.2
Upsells / Cross-sells / Referrals Strategists are expected to regularly look for opportunities for our clients to grow their business with Directive. Growing into another service line such as SEO or Paid Media
Growing within their current service line such as increasing content, SEO, or Paid Media budgets
Referrals are a natural extension of building a solid relationship with our clients and strategists should be in the habit of asking for a referral at key moments. Moment to ask for a referral: Point of contact starts a new job
Client leaves a 5 CSAT score
What We Offer
Living wage at Directive
Medical, dental, vision plans, disability, and life insurance coverage for you and your family
100% employer-paid plan for you and a 50% employer contribution for your dependents
Benefits to Support the Whole Person:
Mental health resources and Headspace
Gympass
Unlimited PTO, Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure
Annual Anniversary Trip with peers and leadership
Work Environment
Remote-first company; work from anywhere in the US with option to use offices in Irvine, CA. Global opportunities may be available where established; requires current work authorization and residence in that country. Role may operate 100% virtually; collaboration via Zoom and Slack. Requires a laptop, internet access, and a professional background. Reasonable accommodations available for qualified individuals with disabilities. If you require reasonable accommodations in completing this application, direct inquiries to careers@directiveconsulting.com. Additional Information
Directive values People First and is committed to a diverse and inclusive culture. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC1
#J-18808-Ljbffr
Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in. But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences. As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing. If you’re ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you! About The Role: The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy. Internally, this role is titled Account Strategist, Content & SEO. What You'll Do
Strategic Excellence and Best Practices:
Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs. The strategist will use project phase as a foundational moment for building the initial client strategy, and will also use clients’ overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices. Strategists will work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment.
Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals. In particular: LTV:CAC modeling
Customer Generation
Share of SERP
Content Production
Goal Setting:
Strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their Associate Director (AsD), who should be in the meeting with them. Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting
All Goals must be approved by the Associate Director (AsD) before the Strategist can present it to their client alongside their Associate Director (AsD).
Project Management:
Strategists are responsible for ensuring that their planned strategy is executed. Project Management ensures that the Directive team and the client team knows who is responsible for specific tasks to ensure we make progress towards our goals. Use of the project management tool Asana is required.
Includes delegating tasks to other team members, such as Specialists, as well as to our clients and ensuring these tasks are completed in a timely manner.
In pods where Project Managers are present, Strategists will partner with Project Managers to ensure all tasks are created, assigned and due dates are met and communicated to the client.
Strategists will work closely with content writers and designers to complete content campaigns for clients on time while ensuring quality meets client standards.
Internal and External Communication:
Strategists are the main interface between our clients and our team. They build relationships with clients beyond deliverables and proactively communicate with clients and internal leadership to ensure we drive the best results. With clients, communicate timelines for deliverables, progress toward goals, and use shared channels (e.g., Slack) to communicate between bi-weekly meetings, including delivering on a regular cadence.
With internal leadership, communicate roadblocks, opportunities for account growth, and any moments of change on client accounts.
Reporting:
Strategists regularly report to clients on the progress and impact of their strategy. Cadence includes: Bi-weekly meetings with the client and NSM progress and ongoing deliverables
Monthly reports
Quarterly reports
Bi-annual business review presentations
What You'll Bring
A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building
Analytical insight: ability to analyze website traffic and SEO metrics using tools like Google Analytics
Strong communication skills: comfortable client facing and owning relationships with key stakeholders
Familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools
Proven organizational, project, and time management skills
Genuine enthusiasm for digital marketing, SEO and Content
Must have agency experience
Must have B2B tech and/or SaaS experience
Goals
NSM Attainment: 100%
MRR Retainment: 96%
CSAT > 4.2
Upsells / Cross-sells / Referrals Strategists are expected to regularly look for opportunities for our clients to grow their business with Directive. Growing into another service line such as SEO or Paid Media
Growing within their current service line such as increasing content, SEO, or Paid Media budgets
Referrals are a natural extension of building a solid relationship with our clients and strategists should be in the habit of asking for a referral at key moments. Moment to ask for a referral: Point of contact starts a new job
Client leaves a 5 CSAT score
What We Offer
Living wage at Directive
Medical, dental, vision plans, disability, and life insurance coverage for you and your family
100% employer-paid plan for you and a 50% employer contribution for your dependents
Benefits to Support the Whole Person:
Mental health resources and Headspace
Gympass
Unlimited PTO, Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure
Annual Anniversary Trip with peers and leadership
Work Environment
Remote-first company; work from anywhere in the US with option to use offices in Irvine, CA. Global opportunities may be available where established; requires current work authorization and residence in that country. Role may operate 100% virtually; collaboration via Zoom and Slack. Requires a laptop, internet access, and a professional background. Reasonable accommodations available for qualified individuals with disabilities. If you require reasonable accommodations in completing this application, direct inquiries to careers@directiveconsulting.com. Additional Information
Directive values People First and is committed to a diverse and inclusive culture. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC1
#J-18808-Ljbffr