Verisk
Overview
We are seeking a highly motivated and results-driven Digital Strategist to lead our digital planning and execution efforts. The ideal candidate will have a strong background in B2B digital marketing, a passion for data-driven strategies and a knack for coordinating cross-functional teams to deliver impactful campaigns. In this role, you will be responsible for creating and optimizing web content and experiences that engage our audience, enhance our brand presence, and drive conversion. You will work closely with cross-functional teams including content, design, marketing automation, and development to deliver exceptional digital experiences. This role reports to the Manager, Digital Strategy. This role is hybrid with 2 days in either our headquarter office located in Jersey City, NJ, or our Boston, MA office.
Responsibilities
Digital Strategy Development: Plan and implement multi-channel digital marketing initiatives that align with overall business objectives and target audience needs, resulting in increased conversions and lead generation
Execution & Management: Oversee the execution of digital initiatives across various channels, including email, content marketing, PPC, and SEO, ensuring consistency in messaging and branding
Digital Content Creation and Optimization:
Design and enhance user journeys to improve website navigation and overall experience
Collaborate with content and design to ensure content is visually appealing and user-friendly
Build out campaign landing pages, with the assistance of templates, to drive engagement and conversions for digital campaigns
Test and iterate messaging, creative, and digital tactics based on user behavior and performance data
Data Analysis & Reporting: Utilize analytics tools to monitor campaign performance, gather insights, and provide actionable recommendations for optimization.
Occasionally prepare performance reports for stakeholders or work with the analytics team to derive insights and recommendations for digital campaigns
Collaboration: Work closely with integrated marketing, content, design, and product teams to ensure cohesive campaign execution and alignment with overall business goals.
Innovation: Stay up to date with industry trends, emerging technologies, and best practices in digital marketing, and incorporate new ideas into campaigns
Qualifications
Bachelor’s degree in marketing or related areas or equivalent work experience
At least 5 years’ experience in a Marketing role or similar position
Experience in B2B – experience in software, high-tech, or performance marketing a plus
Experience with working and publishing content in a CMS, preferably Optimizely
Familiarity with digital marketing tools and platforms such as Google Ad Words, Google Analytics, BrightEdge, SEMrush and SiteImprove
Proven track record of managing multi-channel campaigns and delivering measurable results
Ability to work efficiently, multi-task, and deliver commitments in a timely fashion
Strong attention to detail, organizational, analytical skills
Strong project management skills: prioritization, planning, and organizational skills
Ability to drive results, guide cross-functional teams, influence others and foster positive collaboration
Strong written and verbal communication skills; ability to effectively communicate with a diverse group of stakeholders; strong grammar and syntax skills; strong presentation skills; strong interpersonal skills
Ability to travel (up to 10%) for in-person marketing meetings or events
Skills
Innovative and creative thinker: pioneer who embraces bold ideas
Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
“Let’s go” attitude: optimist, contagious enthusiast, sees the upside
Accountability matters: drives for results as coach and team player; bias to outcomes
Exhibits aptitude: always learning and growing; constantly attempts new experiences
Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
Grit: passionate, self-directed and motivated; demonstrates endurance
About Verisk For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster. At Verisk, you’ll have the chance to use your voice and build a rewarding career that’s as unique as you are, with work flexibility and the support, coaching, and training you need to succeed. Verisk is repeatedly recognized as a Great Place to Work for outstanding workplace culture in multiple regions. We value learning, caring and results and make inclusivity and diversity a top priority. We’re 7,000 people strong and relentlessly pursue innovation.
Verisk Businesses Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision. Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences. Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient. Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events. Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance. Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement. Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group. Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG.
Verisk Analytics is an equal opportunity employer. All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Information Services
#J-18808-Ljbffr
Responsibilities
Digital Strategy Development: Plan and implement multi-channel digital marketing initiatives that align with overall business objectives and target audience needs, resulting in increased conversions and lead generation
Execution & Management: Oversee the execution of digital initiatives across various channels, including email, content marketing, PPC, and SEO, ensuring consistency in messaging and branding
Digital Content Creation and Optimization:
Design and enhance user journeys to improve website navigation and overall experience
Collaborate with content and design to ensure content is visually appealing and user-friendly
Build out campaign landing pages, with the assistance of templates, to drive engagement and conversions for digital campaigns
Test and iterate messaging, creative, and digital tactics based on user behavior and performance data
Data Analysis & Reporting: Utilize analytics tools to monitor campaign performance, gather insights, and provide actionable recommendations for optimization.
Occasionally prepare performance reports for stakeholders or work with the analytics team to derive insights and recommendations for digital campaigns
Collaboration: Work closely with integrated marketing, content, design, and product teams to ensure cohesive campaign execution and alignment with overall business goals.
Innovation: Stay up to date with industry trends, emerging technologies, and best practices in digital marketing, and incorporate new ideas into campaigns
Qualifications
Bachelor’s degree in marketing or related areas or equivalent work experience
At least 5 years’ experience in a Marketing role or similar position
Experience in B2B – experience in software, high-tech, or performance marketing a plus
Experience with working and publishing content in a CMS, preferably Optimizely
Familiarity with digital marketing tools and platforms such as Google Ad Words, Google Analytics, BrightEdge, SEMrush and SiteImprove
Proven track record of managing multi-channel campaigns and delivering measurable results
Ability to work efficiently, multi-task, and deliver commitments in a timely fashion
Strong attention to detail, organizational, analytical skills
Strong project management skills: prioritization, planning, and organizational skills
Ability to drive results, guide cross-functional teams, influence others and foster positive collaboration
Strong written and verbal communication skills; ability to effectively communicate with a diverse group of stakeholders; strong grammar and syntax skills; strong presentation skills; strong interpersonal skills
Ability to travel (up to 10%) for in-person marketing meetings or events
Skills
Innovative and creative thinker: pioneer who embraces bold ideas
Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
“Let’s go” attitude: optimist, contagious enthusiast, sees the upside
Accountability matters: drives for results as coach and team player; bias to outcomes
Exhibits aptitude: always learning and growing; constantly attempts new experiences
Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
Grit: passionate, self-directed and motivated; demonstrates endurance
About Verisk For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster. At Verisk, you’ll have the chance to use your voice and build a rewarding career that’s as unique as you are, with work flexibility and the support, coaching, and training you need to succeed. Verisk is repeatedly recognized as a Great Place to Work for outstanding workplace culture in multiple regions. We value learning, caring and results and make inclusivity and diversity a top priority. We’re 7,000 people strong and relentlessly pursue innovation.
Verisk Businesses Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision. Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences. Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient. Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events. Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance. Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement. Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group. Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG.
Verisk Analytics is an equal opportunity employer. All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Information Services
#J-18808-Ljbffr