Peak Nutrition
Marketing Manager
Location: Scottsdale, Arizona
Employment Type: Full-time
Reports To: Owner/CEO
About Us:
Peak Nutrition is a growing supplement retail chain focused on providing high-quality, retail-exclusive products and exceptional customer service. With NASM-certified staff and a commitment to building long-term relationships with our customers, we’re not just selling supplements — we’re raising the standard for what a health and wellness store should be.
We are seeking a Marketing Manager who is strategic, hands-on, and passionate about health, fitness, and community. This role is ideal for someone who thrives in a small business environment where creativity, adaptability, and relationship-building are key.
Responsibilities
Strategy & Leadership
Develop and execute a comprehensive marketing strategy aligned with business goals (awareness, sales growth, retention).
Lead brand positioning, ensuring consistency across all platforms and locations.
Collaborate with ownership and store managers to align marketing with customer needs and sales objectives.
Digital Marketing & Community Engagement Manage digital marketing campaigns across social media (Instagram, TikTok, Facebook, YouTube, Pinterest).
Oversee paid advertising, influencer partnerships, and SEO efforts.
Build and maintain an active local community presence through events, sponsorships, and partnerships.
Content & Creative Development Direct creation of marketing assets (videos, photos, graphics, in-store signage, print material).
Develop engaging campaigns that highlight product exclusivity, employee expertise, and customer success stories.
Manage brand voice to reflect our “friendly, trustworthy, local” values.
Analytics & Reporting Track marketing performance and provide monthly reports on ROI, customer engagement, and sales impact.
Use data to refine strategies and identify new growth opportunities.
Team Development Manage, mentor, and grow a small marketing team (including contractors, agencies, or interns as needed).
Train employees on marketing best practices to ensure consistency across stores.
Qualifications Bachelor’s degree in Marketing, Business, or related field (Master’s preferred but not required).
5+ years of marketing experience, ideally in retail, supplements, fitness, or health/wellness.
Strong digital marketing background, including social media management, email marketing, and paid ads.
Excellent communication skills with a creative and community-focused mindset.
Ability to thrive in a fast-paced small business environment with limited resources.
Experience with Shopify, ShipStation, or Zoho Inventory a plus.
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Lead brand positioning, ensuring consistency across all platforms and locations.
Collaborate with ownership and store managers to align marketing with customer needs and sales objectives.
Digital Marketing & Community Engagement Manage digital marketing campaigns across social media (Instagram, TikTok, Facebook, YouTube, Pinterest).
Oversee paid advertising, influencer partnerships, and SEO efforts.
Build and maintain an active local community presence through events, sponsorships, and partnerships.
Content & Creative Development Direct creation of marketing assets (videos, photos, graphics, in-store signage, print material).
Develop engaging campaigns that highlight product exclusivity, employee expertise, and customer success stories.
Manage brand voice to reflect our “friendly, trustworthy, local” values.
Analytics & Reporting Track marketing performance and provide monthly reports on ROI, customer engagement, and sales impact.
Use data to refine strategies and identify new growth opportunities.
Team Development Manage, mentor, and grow a small marketing team (including contractors, agencies, or interns as needed).
Train employees on marketing best practices to ensure consistency across stores.
Qualifications Bachelor’s degree in Marketing, Business, or related field (Master’s preferred but not required).
5+ years of marketing experience, ideally in retail, supplements, fitness, or health/wellness.
Strong digital marketing background, including social media management, email marketing, and paid ads.
Excellent communication skills with a creative and community-focused mindset.
Ability to thrive in a fast-paced small business environment with limited resources.
Experience with Shopify, ShipStation, or Zoho Inventory a plus.
#J-18808-Ljbffr