Life Fitness / Hammer Strength
Marketing Manager - Health Clubs
Life Fitness / Hammer Strength, Rosemont, Illinois, United States
Join us as we empower the world to work out, creating healthier lives together. We’re looking for a strategic and customer-centric
Marketing Manager
to lead marketing for the
U.S. health club segment —including national chains, regional operators, and boutique fitness brands. You’ll own and execute integrated marketing plans that drive growth, engagement, and brand equity across the Life Fitness and Hammer Strength portfolio. This role is both strategic and hands-on. You’ll lead campaign development, adapt global programs for U.S. relevance, and create content that resonates with health club audiences. You’ll also manage a Marketing Specialist and collaborate cross-functionally with Sales, Product, and Global Marketing to ensure alignment and impact. This is a hybrid position based out of our Global HQ in Rosemont, IL. M/F remote and T-Th are in-office collaboration days. Responsibilities
Lead marketing strategy and execution for the U.S. health club segment, including boutique fitness and key account chains Serve as the segment expert—translating market insights and customer needs into relevant, high-impact marketing Develop annual marketing plans aligned with U.S. sales goals, global brand strategy, and customer priorities Activate Account-Based Marketing (ABM) programs for key accounts, including both global and U.S.-specific efforts Localize global campaigns and develop U.S.-specific initiatives tailored to buyer behavior and market dynamics Create compelling content and tools across digital, social, email, events, and experiential channels Define campaign KPIs, track performance, and optimize programs for ROI Ensure messaging and creative assets reflect the voice of the customer and maintain brand consistency Collaborate with Sales, Product, Revenue Operations, and Global Marketing to align priorities and execution Manage project timelines, budgets, vendors, and internal/external stakeholders Mentor and guide a Marketing Specialist and support junior team members Assist in agency management and department operations Qualifications
BA/BS in Marketing, Business, or related field (MBA a plus) 8+ years of marketing experience, including ownership of integrated campaigns Strong understanding of B2B marketing and complex sales cycles Experience partnering with Sales to drive growth in segment-specific markets Excellent communication, project management, and presentation skills Passion for fitness and familiarity with Life Fitness / Hammer Strength products Proficiency in Microsoft Office; Salesforce and marketing automation tools (e.g., Pardot) preferred Experience mentoring or managing team members Familiarity with Adobe Creative Suite and AI marketing tools a plus Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws. Life Fitness / Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.
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Marketing Manager
to lead marketing for the
U.S. health club segment —including national chains, regional operators, and boutique fitness brands. You’ll own and execute integrated marketing plans that drive growth, engagement, and brand equity across the Life Fitness and Hammer Strength portfolio. This role is both strategic and hands-on. You’ll lead campaign development, adapt global programs for U.S. relevance, and create content that resonates with health club audiences. You’ll also manage a Marketing Specialist and collaborate cross-functionally with Sales, Product, and Global Marketing to ensure alignment and impact. This is a hybrid position based out of our Global HQ in Rosemont, IL. M/F remote and T-Th are in-office collaboration days. Responsibilities
Lead marketing strategy and execution for the U.S. health club segment, including boutique fitness and key account chains Serve as the segment expert—translating market insights and customer needs into relevant, high-impact marketing Develop annual marketing plans aligned with U.S. sales goals, global brand strategy, and customer priorities Activate Account-Based Marketing (ABM) programs for key accounts, including both global and U.S.-specific efforts Localize global campaigns and develop U.S.-specific initiatives tailored to buyer behavior and market dynamics Create compelling content and tools across digital, social, email, events, and experiential channels Define campaign KPIs, track performance, and optimize programs for ROI Ensure messaging and creative assets reflect the voice of the customer and maintain brand consistency Collaborate with Sales, Product, Revenue Operations, and Global Marketing to align priorities and execution Manage project timelines, budgets, vendors, and internal/external stakeholders Mentor and guide a Marketing Specialist and support junior team members Assist in agency management and department operations Qualifications
BA/BS in Marketing, Business, or related field (MBA a plus) 8+ years of marketing experience, including ownership of integrated campaigns Strong understanding of B2B marketing and complex sales cycles Experience partnering with Sales to drive growth in segment-specific markets Excellent communication, project management, and presentation skills Passion for fitness and familiarity with Life Fitness / Hammer Strength products Proficiency in Microsoft Office; Salesforce and marketing automation tools (e.g., Pardot) preferred Experience mentoring or managing team members Familiarity with Adobe Creative Suite and AI marketing tools a plus Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws. Life Fitness / Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.
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