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insightsoftware

Digital Marketing Specialist

insightsoftware, Myrtle Point, Oregon, United States, 97458

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Overview Employer Industry: Financial Technology Solutions

Why consider this job opportunity

Opportunity for career advancement and growth within the organization

Supportive and collaborative work environment

Chance to work with high-growth and innovative companies

Engage in diverse digital marketing strategies across various platforms

Flexibility to work remotely

Responsibilities

Oversee the execution of paid search (PPC, SEM) and paid social media campaigns

Collaborate with agency partners to align campaigns with strategic objectives

Manage budget, bid optimization, ad copy updates, and keyword management for product campaigns

Test messaging, keywords, tactics, and audiences based on marketing plans

Support GTM efforts with ad hoc data analysis and insights for planning and reviews

Qualifications

2-5 years of hands-on experience as a digital marketing professional, managing enterprise-level paid media campaigns

Experience building, bulk editing, and optimizing campaigns in Google Ads & Bing Ads Editor

Familiarity with audience targeting and remarketing on LinkedIn

Demonstrated experience in delivering sophisticated search media plans and strategies

Solid understanding of Microsoft Office applications, particularly advanced Excel skills

Preferred Qualifications

Experience working with start-ups or high-growth/PE-backed companies

Knowledge of SEO and social media co-optimization strategies

Familiarity with ABM tools such as Zoominfo, Dreamdata, Salesforce, Wrike, and Zapier

Experience working in data visualization tools like Tableau, Power BI, and Google Data Studio

#FinancialTechnology #DigitalMarketing #PPC #SEM #RemoteWork #CareerGrowth

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