Basware
What You’ll Do
Drive growth through creative, multi-channel campaigns that fuel scalable pipeline for large enterprise sales Develop and implement strategic ABM programs tailored for key buying groups and enterprise deals, including 1:few and 1:many. Align daily with sales, SDRs, alliances, and solution consultants to design high-impact programs that resonate with finance leaders Leverage HubSpot, Salesforce, and PowerBI to track, analyze, and continuously improve performance Balance strategy with execution: from shaping the brief to writing engaging content that converts to rolling up your sleeves with cross-functional teams and driving results Partner with regional marketing colleagues across North America, EMEA and APAC and our cross-functional partners across Partner Marketing, Product Marketing, Corporate Communications and Marketing Operations to build the strategy, gather requirements, and ensure we deliver a consistent, unified global message to the market Partner closely with the SDR team to engage and nurture high-value accounts and drive account-based marketing (ABM) programs Join all relevant meetings and represent integrated campaign strategies and KPIs to cross-functional teams Culturally aware and excited about working with international teams What You’ll Bring
8-10+ years of B2B Tech marketing experience, including 5 years in a demand generation or integrated marketing role Bachelor’s degree in Marketing or Journalism preferred Proven success managing and scaling demand gen programs at a SaaS or recurring revenue company Excellent campaign-building and copywriting skills with the ability to effectively develop and present campaign briefs and results to key stakeholders Highly organized and comfortable managing multiple projects at once, you’re a master juggler and don’t let it get the best of you Proficient in CRM, Marketing and PM tools (Salesforce, HubSpot, PowerBI, Asana) Must have a growth mindset with a history of driving positive results through experimentation, creative problem-solving and improving processes and strategy along the way Demonstrated curiosity and ability to leverage AI tools to enhance efficiency and execution What we’re looking for
A senior marketer with a proven track record of building demand generation engines in B2B SaaS/enterprise tech Strong analytical mindset paired with creative instincts—comfortable with data, but also with taking bold, original approaches to campaign design Experience working closely with sales and partners to generate measurable pipeline impact Someone who thrives in a fast-paced, collaborative environment and brings new ideas to the table This is a high-visibility role, reporting directly to the Marketing Director, North America, and part of our Global Demand Generation team. If you’re passionate about turning demand strategy into tangible pipeline growth, we’d love to talk.
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Drive growth through creative, multi-channel campaigns that fuel scalable pipeline for large enterprise sales Develop and implement strategic ABM programs tailored for key buying groups and enterprise deals, including 1:few and 1:many. Align daily with sales, SDRs, alliances, and solution consultants to design high-impact programs that resonate with finance leaders Leverage HubSpot, Salesforce, and PowerBI to track, analyze, and continuously improve performance Balance strategy with execution: from shaping the brief to writing engaging content that converts to rolling up your sleeves with cross-functional teams and driving results Partner with regional marketing colleagues across North America, EMEA and APAC and our cross-functional partners across Partner Marketing, Product Marketing, Corporate Communications and Marketing Operations to build the strategy, gather requirements, and ensure we deliver a consistent, unified global message to the market Partner closely with the SDR team to engage and nurture high-value accounts and drive account-based marketing (ABM) programs Join all relevant meetings and represent integrated campaign strategies and KPIs to cross-functional teams Culturally aware and excited about working with international teams What You’ll Bring
8-10+ years of B2B Tech marketing experience, including 5 years in a demand generation or integrated marketing role Bachelor’s degree in Marketing or Journalism preferred Proven success managing and scaling demand gen programs at a SaaS or recurring revenue company Excellent campaign-building and copywriting skills with the ability to effectively develop and present campaign briefs and results to key stakeholders Highly organized and comfortable managing multiple projects at once, you’re a master juggler and don’t let it get the best of you Proficient in CRM, Marketing and PM tools (Salesforce, HubSpot, PowerBI, Asana) Must have a growth mindset with a history of driving positive results through experimentation, creative problem-solving and improving processes and strategy along the way Demonstrated curiosity and ability to leverage AI tools to enhance efficiency and execution What we’re looking for
A senior marketer with a proven track record of building demand generation engines in B2B SaaS/enterprise tech Strong analytical mindset paired with creative instincts—comfortable with data, but also with taking bold, original approaches to campaign design Experience working closely with sales and partners to generate measurable pipeline impact Someone who thrives in a fast-paced, collaborative environment and brings new ideas to the table This is a high-visibility role, reporting directly to the Marketing Director, North America, and part of our Global Demand Generation team. If you’re passionate about turning demand strategy into tangible pipeline growth, we’d love to talk.
#J-18808-Ljbffr