A contemporary fashion and lifestyle brand is seeking a Retention Marketing Manager to lead efforts in deepening customer relationships and driving repeat engagement through best-in-class Email, SMS, and loyalty strategies.
In this role, you will own the retention marketing strategy from ideation through execution-developing thoughtful, data-driven campaigns that align with our brand and business goals. You will also play a key role in shaping and growing our new loyalty program, working cross-functionally to ensure a seamless and rewarding customer experience.
Responsibilities
• Develop and lead the retention marketing strategy across Email and SMS channels, with a strong focus on customer lifecycle.
• Own campaign planning and execution, overseeing everything from content briefing and deployment to analysis and optimization.
• Manage the retention marketing calendar, ensuring alignment with brand, merchandising, and promotional priorities.
• Oversee and evolve automated lifecycle campaigns, maintaining and optimizing flows to improve customer engagement and revenue.
• Design and implement a robust testing framework to consistently improve performance and uncover new opportunities.
• Analyze performance metrics and customer data, translating insights into actionable improvements and reports for leadership and internal partners.
• Guide the integration and growth of our loyalty program, driving member acquisition, engagement, and retention.
• Stay on top of industry trends and innovations in retention and CRM marketing, bringing fresh ideas and tools to the table.
• Collaborate cross-functionally with creative, merchandising, and operations teams to ensure cohesive and impactful campaigns.
• Additional responsibilities as required.
• Must be able to maintain an onsite presence in our Los Angeles office four days per week.
Qualifications
• Bachelor's degree with 4-6+ years of relevant experience in retention or CRM marketing, ideally within the e-commerce or DTC space.
• Proven track record of owning and scaling retention strategies, especially across Email and SMS.
• Experience managing loyalty programs and driving measurable growth.
• Strong organizational and analytical skills with high attention to detail.
• Experience with Klaviyo, Attentive, or similar platforms.
• Proficiency in Excel or Google Sheets, and familiarity with project management tools like Asana.
• Strong analytical and reporting skills, with the ability to turn data into strategy.
• Excellent communication and project management skills.
• Collaborative by nature, with the ability to build and maintain strong relationships with cross-functional partners.
• Ability to efficiently prioritize tasks and projects based on impact, and adapt to changing priorities and responsibilities.
• Must have a strong sense of personal accountability, taking ownership of initiatives and delivering top-quality results.
24 Seven Talent