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Lambert

Digital Media Manager, Performance Marketing

Lambert, Detroit, Michigan, United States, 48228

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Overview Lambert by LLYC is a global Corporate Affairs and Marketing firm, which works as a partner to its clients in terms of creativity, influence, and innovation, with the aim of growing and protecting the value of their businesses, turning every day into an opportunity to nurture their brands.

Culture You bring the ambition—our proposal to talent in a nutshell: Challenges drive our boldness, teamwork leads us to success, and growth is a shared journey.

Flexibility is how we work. We believe in a flexible model that not only boosts your productivity, but also helps you maintain balance between your personal and professional life.

We celebrate diversity and the unique value of each individual. We embrace differences and are committed to building a more inclusive, fair, and better society.

We believe in the transformative power of what we do. Through the José Antonio Llorente Foundation, you can get involved in projects that create positive change in the community.

At LLYC, we believe in Challenge as a driver of growth, in the strength of Teamwork, in Flexibility to adapt to our changing environment, in Diversity as a source of innovation, in Commitment to excellence, and in continuous Growth to keep moving forward. If you identify with these values—we’d love to meet you!

Position In the position of Digital Media Manager, Performance Marketing (Paid Search, Social, Programmatic), you will be an integral part of the digital strategy development and activation across key pillars of Paid Search (SEM), Paid Social, and Programmatic. This role offers exposure to clients, cross-functional agency leads, and direct management of a digital marketing team.

Essential Duties and Responsibilities

Participate in the development of strategic recommendations, activation plans, and actionable results to clients in a clear, compelling manner

Activate paid digital media initiatives with hands-on experience in Paid Search (SEM), Paid Social, and Programmatic advertising

Accountable for achieving goals and KPIs for a portfolio of clients to ensure on-time and complete delivery of campaigns. Responsible for analyzing performance data to extract actionable insights and optimize conversion rates, ROAS, CPL/CPA, MQL-to-SQL, and other key metrics

Support monthly forecasting and budget pacing across accounts, collaborating directly with clients and the agency finance team

Stay on top of performance media trends and platform innovations to keep agency offerings cutting-edge

Collaborate with internal teams across media, creative, analytics, and product teams

Monitor campaign performance and deliver clear, actionable reporting

Present performance insights, optimizations, and proactive recommendations in client-facing meetings

Required Technical Skills

3+ years of performance media experience within an agency or multi-brand environment

Proficient with SEM paid search media platforms (SA360, Google Ads, Microsoft Bing, etc.) with 3+ years of hands-on performance marketing experience

Proficient with social media platforms (Meta, Instagram, LinkedIn, TikTok, X/Twitter, etc.) with 3+ years of hands-on experience

Experience with Programmatic DSPs, direct and/or managed services

Experience across diverse business verticals preferred, including B2C and B2B sectors such as CPG, Healthcare, Technology, Automotive, Government, Travel, and Sports is a plus

Strong communication and presentation abilities

Strong understanding of digital KPIs, attribution models, and media optimization strategies

A collaborative, proactive, and data-driven approach to work

Our ideal candidate will be based in our Miami or Detroit markets. Highly qualified candidates from other U.S. locations will be considered

Benefits & Perks

Health, dental, vision, and life insurance

Paid Parental Leave

401(k) match potential and flex accounts

Flexible work schedules and Summer Hours

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

Equal Opportunity Employer - It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, age, disability, genetic information, veteran status, or any other consideration protected by federal, state or local laws.

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