Lambert
Digital Media Manager, Performance Marketing
Lambert, Detroit, Michigan, United States, 48228
Digital Media Manager, Performance Marketing
1 week ago Be among the first 25 applicants Lambert by LLYC is a global Corporate Affairs and Marketing firm that partners with clients to drive creativity, influence and innovation. Our culture is built on ambition, teamwork and continuous growth, with flexibility that balances professional and personal life and a commitment to diversity and inclusive excellence. Essential Duties and Responsibilities
Participate in the development of strategic recommendations and activation plans for clients in a clear, compelling manner Activate paid digital media initiatives with hands‑on experience in Paid Search (SEM), Paid Social and Programmatic advertising Accountable for achieving goals and KPIs for a portfolio of clients, ensuring on‑time and complete delivery of campaigns and extracting actionable insights to optimize ROAS, CPL/CPA, MQL‑to‑SQL and other key metrics Support monthly forecasting and budget pacing across accounts, collaborating directly with clients and the agency finance team Stay on top of performance media trends and platform innovations to keep agency offerings cutting‑edge Collaborate with internal teams across media, creative, analytics and product teams Monitor campaign performance and deliver clear, actionable reporting Present performance insights, optimizations and proactive recommendations in client‑facing meetings Required Technical Skills
3+ years of performance media experience within an agency or multi‑brand environment Proficient with SEM paid search media platforms (SA360, Google Ads, Microsoft Bing, etc.) with 3+ years of hands‑on performance marketing experience Proficient with social media platforms (Meta, Instagram, LinkedIn, TikTok, X/Twitter, etc.) with 3+ years of hands‑on experience Experience with Programmatic DSPs, direct and/or managed services Experience across diverse business verticals preferred, including B2C and B2B sectors such as CPG, Healthcare, Technology, Automotive, Government, Travel and Sports is a plus Strong communication and presentation abilities Strong understanding of digital KPIs, attribution models and media optimization strategies A collaborative, proactive and data‑driven approach to work Our ideal candidate will be based in our Miami or Detroit markets. Highly qualified candidates from other U.S. locations will be considered Benefits & Perks
Health, dental, vision, and life insurance Paid parental leave 401(k) match potential and flex accounts Flexible work schedules and summer hours This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice. Equal Opportunity Employer – It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including selection for job opportunities, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status or any other consideration protected by federal, state or local laws.
#J-18808-Ljbffr
1 week ago Be among the first 25 applicants Lambert by LLYC is a global Corporate Affairs and Marketing firm that partners with clients to drive creativity, influence and innovation. Our culture is built on ambition, teamwork and continuous growth, with flexibility that balances professional and personal life and a commitment to diversity and inclusive excellence. Essential Duties and Responsibilities
Participate in the development of strategic recommendations and activation plans for clients in a clear, compelling manner Activate paid digital media initiatives with hands‑on experience in Paid Search (SEM), Paid Social and Programmatic advertising Accountable for achieving goals and KPIs for a portfolio of clients, ensuring on‑time and complete delivery of campaigns and extracting actionable insights to optimize ROAS, CPL/CPA, MQL‑to‑SQL and other key metrics Support monthly forecasting and budget pacing across accounts, collaborating directly with clients and the agency finance team Stay on top of performance media trends and platform innovations to keep agency offerings cutting‑edge Collaborate with internal teams across media, creative, analytics and product teams Monitor campaign performance and deliver clear, actionable reporting Present performance insights, optimizations and proactive recommendations in client‑facing meetings Required Technical Skills
3+ years of performance media experience within an agency or multi‑brand environment Proficient with SEM paid search media platforms (SA360, Google Ads, Microsoft Bing, etc.) with 3+ years of hands‑on performance marketing experience Proficient with social media platforms (Meta, Instagram, LinkedIn, TikTok, X/Twitter, etc.) with 3+ years of hands‑on experience Experience with Programmatic DSPs, direct and/or managed services Experience across diverse business verticals preferred, including B2C and B2B sectors such as CPG, Healthcare, Technology, Automotive, Government, Travel and Sports is a plus Strong communication and presentation abilities Strong understanding of digital KPIs, attribution models and media optimization strategies A collaborative, proactive and data‑driven approach to work Our ideal candidate will be based in our Miami or Detroit markets. Highly qualified candidates from other U.S. locations will be considered Benefits & Perks
Health, dental, vision, and life insurance Paid parental leave 401(k) match potential and flex accounts Flexible work schedules and summer hours This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice. Equal Opportunity Employer – It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including selection for job opportunities, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status or any other consideration protected by federal, state or local laws.
#J-18808-Ljbffr