Yale University
Overview
Join to apply for the
Digital Marketing Manager, YUP
role at
Yale University . Working at Yale means contributing to a better tomorrow. Whether you are a current resident of our New Haven-based community eligible for opportunities through the New Haven Hiring Initiative or a newcomer, interested in exploring all that Yale has to offer, your talents and contributions are welcome. Discover your opportunities at Yale! Salary Range : $65,000.00 - $101,000.00 Responsibilities
Works with leadership to develop an online marketing strategy that fits with Press objectives. Participates in relevant staff meetings, including launches, marketing meetings and author/agent discussions, and contributes online marketing information and updates to executive reports, as needed. Oversees all North American social media outreach, implementing online marketing campaigns for lead general interest frontlist, key backlist, and academic/course books. Manages the production of multimedia content, including video, podcasts, online banner advertisements, and D2C email campaigns, and supervises the work of graphic and web designers, student interns, printers, video producers and photographers, among others. Manages and develops blog and podcast content to deliver “Publisher’s Voice” to various audiences, including consumer and media, driving audience engagement with compelling stories and narratives. Manages relationships with external media sources as well as internal key stakeholders, including editors, publicists, marketers, and others, with a clear understanding of stakeholder goals. Advises authors on online marketing strategy, aligning their online efforts with YUP’s established digital channels. Establishes timely and accurate metrics for online marketing programs/campaigns to focus on the largest return on investment. Manages assigned budget to determine best allocation of online marketing resources across different promotion vehicles. Develops and maintains regular contact with online media representatives in multiple disciplines, in coordination with the Press’ Publicity Department. Stays on top of trends and movements in the digital marketplace through research, conference attendance, and collaboration with others in the online marketing domain. Qualifications
Required Education and Experience : Bachelor's Degree plus 4 years or more experience in online marketing, book publishing, or public relations or a combination of education and experience. Demonstrated experience in developing communications for a range of media and working with creative professionals in design, photography, and video. Job Details
Job Posting Date : 10/09/2025 Job Category : Manager Bargaining Unit : NON Compensation Grade : Administration & Operations Compensation Grade Profile : Supervisor; Senior Associate (23) Time Type : Full time Duration Type : Staff Work Model : Hybrid Location : 302 Temple Street, New Haven, Connecticut Background and Hiring Policy
Background Check Requirements: All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. For additional information on the background check requirements and process visit the “Learn about background checks” section under Applicant Support Resources on the It’s Your Yale Careers site. Health Requirements: Certain positions have associated health requirements based on specific job responsibilities. These may include vaccinations, tests, or examinations, as required by law, regulation, or university policy. Posting Disclaimer: Salary offers are determined by a candidate’s qualifications, experience, skills, and education in relation to the position requirements, along with the role’s grade profile and current internal and external market conditions. The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties. Employees will be assigned specific job-related duties through their hiring department. Yale does not discriminate in admissions, educational programs, or employment on the basis of sex, sexual orientation, gender identity or expression, race, color, national or ethnic origin, religion, age, disability, veteran status, or other protected characteristics. Inquiries concerning Yale’s Policy Against Discrimination and Harassment may be referred to the Office of Institutional Equity and Accessibility (OIEA). Note: Yale University is a tobacco-free campus. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: Higher Education
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Join to apply for the
Digital Marketing Manager, YUP
role at
Yale University . Working at Yale means contributing to a better tomorrow. Whether you are a current resident of our New Haven-based community eligible for opportunities through the New Haven Hiring Initiative or a newcomer, interested in exploring all that Yale has to offer, your talents and contributions are welcome. Discover your opportunities at Yale! Salary Range : $65,000.00 - $101,000.00 Responsibilities
Works with leadership to develop an online marketing strategy that fits with Press objectives. Participates in relevant staff meetings, including launches, marketing meetings and author/agent discussions, and contributes online marketing information and updates to executive reports, as needed. Oversees all North American social media outreach, implementing online marketing campaigns for lead general interest frontlist, key backlist, and academic/course books. Manages the production of multimedia content, including video, podcasts, online banner advertisements, and D2C email campaigns, and supervises the work of graphic and web designers, student interns, printers, video producers and photographers, among others. Manages and develops blog and podcast content to deliver “Publisher’s Voice” to various audiences, including consumer and media, driving audience engagement with compelling stories and narratives. Manages relationships with external media sources as well as internal key stakeholders, including editors, publicists, marketers, and others, with a clear understanding of stakeholder goals. Advises authors on online marketing strategy, aligning their online efforts with YUP’s established digital channels. Establishes timely and accurate metrics for online marketing programs/campaigns to focus on the largest return on investment. Manages assigned budget to determine best allocation of online marketing resources across different promotion vehicles. Develops and maintains regular contact with online media representatives in multiple disciplines, in coordination with the Press’ Publicity Department. Stays on top of trends and movements in the digital marketplace through research, conference attendance, and collaboration with others in the online marketing domain. Qualifications
Required Education and Experience : Bachelor's Degree plus 4 years or more experience in online marketing, book publishing, or public relations or a combination of education and experience. Demonstrated experience in developing communications for a range of media and working with creative professionals in design, photography, and video. Job Details
Job Posting Date : 10/09/2025 Job Category : Manager Bargaining Unit : NON Compensation Grade : Administration & Operations Compensation Grade Profile : Supervisor; Senior Associate (23) Time Type : Full time Duration Type : Staff Work Model : Hybrid Location : 302 Temple Street, New Haven, Connecticut Background and Hiring Policy
Background Check Requirements: All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. For additional information on the background check requirements and process visit the “Learn about background checks” section under Applicant Support Resources on the It’s Your Yale Careers site. Health Requirements: Certain positions have associated health requirements based on specific job responsibilities. These may include vaccinations, tests, or examinations, as required by law, regulation, or university policy. Posting Disclaimer: Salary offers are determined by a candidate’s qualifications, experience, skills, and education in relation to the position requirements, along with the role’s grade profile and current internal and external market conditions. The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties. Employees will be assigned specific job-related duties through their hiring department. Yale does not discriminate in admissions, educational programs, or employment on the basis of sex, sexual orientation, gender identity or expression, race, color, national or ethnic origin, religion, age, disability, veteran status, or other protected characteristics. Inquiries concerning Yale’s Policy Against Discrimination and Harassment may be referred to the Office of Institutional Equity and Accessibility (OIEA). Note: Yale University is a tobacco-free campus. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: Higher Education
#J-18808-Ljbffr