Novartis Group Companies
Director, Marketing Strategist - Immunology
Novartis Group Companies, East Hanover, New Jersey, us, 07936
Overview
Job Description Summary Join Novartis as a Director, Marketing Strategist - Immunology where you will conduct strategic planning, drive implementation, and execute marketing strategies, marketing mix, and operational plans in service of the brand in the immunology disease area. The Director will closely partner with cross-functional and extended team members to translate product strategy into customer-centric concepts and deliver on key business objectives and priorities. This role will interface and maintain effective relationships with cross-functional teams, Customer Engagement, and the Customer Experience Planning and Optimization teams to ensure that the marketing strategy and concepts are effectively orchestrated into impactful campaigns, tactics, and experiences. This position will be based in East Hanover, NJ and is not remote. No relocation support; local candidates only. This role will require 15-20% travel (domestic and/or international).
Key Responsibilities
Lead the development and execution of marketing strategies across different audience segments or channels, identify and recommend priority activities that drive commercial value for a target audience, and prepare for managing two indications with different lifecycles but focused on the same HCPs.
Lead a team of marketers through development and execution of marketing strategy and career management for individuals on the team.
Leverage an enterprise mindset to strategically position the existing brand within the NVS immunology portfolio and in the marketplace.
Lead evolution of HCP campaigns including developing and operationalizing creative concepts, content strategy, core claims, assets, and shepherding through MLR.
Collaboratively develop lead assets for HCP marketing by working with marketing and cross-functional teams.
Provide strategic direction to peers and team members to inform and drive brand growth, including trade-off decisions and prioritization based on commercial value.
Support field strategy alignment and coordination with Customer Engagement and field marketing teams.
Collaborate with agency partners, peers, and team members to achieve objectives and foster experimentation.
Establish benchmarks for success in partnership with IDS and recommend priority activities grounded in analytical results.
Partner with the Executive Director to inform budget and resource requirements for achieving marketing strategies.
Essential Requirements
Bachelor's degree; advanced education (MBA or related certificates) preferred.
Minimum of 8 years' experience in pharmaceutical/healthcare marketing.
Demonstrated experience using data, insights, analytics, and behaviors to optimize marketing performance and outcomes.
Experience supporting high-performing brands in highly competitive US categories.
Strong cross-functional leadership and ability to collaborate with Product, Communications, Legal, Regulatory, Compliance and Global teams.
Excellent written and oral communication skills with the ability to convey complex ideas to diverse audiences.
Strong ability to influence and manage stakeholders in a complex, matrix environment.
Proven track record of developing talent and building high-performing teams.
Desirable requirements
Experience in immunology/dermatology marketing.
Experience across the early product lifecycle marketing.
Compensation Summary The salary for this position is expected to range between $185,500 and $344,500 per year. The final salary offered is determined based on factors such as relevant skills and experience. Compensation includes a performance-based cash incentive and, depending on the level, eligibility for annual equity awards. US-based eligible employees receive a comprehensive benefits package including health, life and disability benefits, a 401(k) with company contribution and match, and other benefits. Employees are eligible for paid time off including vacation, personal days, holidays and other leaves.
EEO Statement The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.
Accessibility and reasonable accommodations The Novartis Group of Companies are committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application process or to perform the essential functions of a position, please email us.reasonableaccommodations@novartis.com or call +1(877)395-2339 and include the job requisition number in your message.
Salary Range:
$185,500.00 - $344,500.00
Skills Desired
Agility, Asset Management, Business Strategy
Commercial Excellence, Cross-Functional Collaboration
Customer Orientation, Digital Marketing
Healthcare Sector Understanding, Influencing Skills
Inspirational Leadership, Marketing Strategy
Negotiation Skills, Operational Excellence
People Management, Priority Disease Areas Expertise
Product Lifecycle Management, Product Marketing
Product Strategy, Stakeholder Engagement
Stakeholder Management, Strategic Partnerships
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Job Description Summary Join Novartis as a Director, Marketing Strategist - Immunology where you will conduct strategic planning, drive implementation, and execute marketing strategies, marketing mix, and operational plans in service of the brand in the immunology disease area. The Director will closely partner with cross-functional and extended team members to translate product strategy into customer-centric concepts and deliver on key business objectives and priorities. This role will interface and maintain effective relationships with cross-functional teams, Customer Engagement, and the Customer Experience Planning and Optimization teams to ensure that the marketing strategy and concepts are effectively orchestrated into impactful campaigns, tactics, and experiences. This position will be based in East Hanover, NJ and is not remote. No relocation support; local candidates only. This role will require 15-20% travel (domestic and/or international).
Key Responsibilities
Lead the development and execution of marketing strategies across different audience segments or channels, identify and recommend priority activities that drive commercial value for a target audience, and prepare for managing two indications with different lifecycles but focused on the same HCPs.
Lead a team of marketers through development and execution of marketing strategy and career management for individuals on the team.
Leverage an enterprise mindset to strategically position the existing brand within the NVS immunology portfolio and in the marketplace.
Lead evolution of HCP campaigns including developing and operationalizing creative concepts, content strategy, core claims, assets, and shepherding through MLR.
Collaboratively develop lead assets for HCP marketing by working with marketing and cross-functional teams.
Provide strategic direction to peers and team members to inform and drive brand growth, including trade-off decisions and prioritization based on commercial value.
Support field strategy alignment and coordination with Customer Engagement and field marketing teams.
Collaborate with agency partners, peers, and team members to achieve objectives and foster experimentation.
Establish benchmarks for success in partnership with IDS and recommend priority activities grounded in analytical results.
Partner with the Executive Director to inform budget and resource requirements for achieving marketing strategies.
Essential Requirements
Bachelor's degree; advanced education (MBA or related certificates) preferred.
Minimum of 8 years' experience in pharmaceutical/healthcare marketing.
Demonstrated experience using data, insights, analytics, and behaviors to optimize marketing performance and outcomes.
Experience supporting high-performing brands in highly competitive US categories.
Strong cross-functional leadership and ability to collaborate with Product, Communications, Legal, Regulatory, Compliance and Global teams.
Excellent written and oral communication skills with the ability to convey complex ideas to diverse audiences.
Strong ability to influence and manage stakeholders in a complex, matrix environment.
Proven track record of developing talent and building high-performing teams.
Desirable requirements
Experience in immunology/dermatology marketing.
Experience across the early product lifecycle marketing.
Compensation Summary The salary for this position is expected to range between $185,500 and $344,500 per year. The final salary offered is determined based on factors such as relevant skills and experience. Compensation includes a performance-based cash incentive and, depending on the level, eligibility for annual equity awards. US-based eligible employees receive a comprehensive benefits package including health, life and disability benefits, a 401(k) with company contribution and match, and other benefits. Employees are eligible for paid time off including vacation, personal days, holidays and other leaves.
EEO Statement The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.
Accessibility and reasonable accommodations The Novartis Group of Companies are committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application process or to perform the essential functions of a position, please email us.reasonableaccommodations@novartis.com or call +1(877)395-2339 and include the job requisition number in your message.
Salary Range:
$185,500.00 - $344,500.00
Skills Desired
Agility, Asset Management, Business Strategy
Commercial Excellence, Cross-Functional Collaboration
Customer Orientation, Digital Marketing
Healthcare Sector Understanding, Influencing Skills
Inspirational Leadership, Marketing Strategy
Negotiation Skills, Operational Excellence
People Management, Priority Disease Areas Expertise
Product Lifecycle Management, Product Marketing
Product Strategy, Stakeholder Engagement
Stakeholder Management, Strategic Partnerships
#J-18808-Ljbffr