Texas A&M University
Social Media Specialist - YouTube
Texas A&M University, College Station, Texas, United States, 77840
* Manage Texas A&M’s official YouTube presence, overseeing publishing, playlists, metadata, thumbnails, and channel organization.* Develop and maintain YouTube content calendars in alignment with broader social campaigns and institutional goals.* Implement SEO and metadata strategies to maximize visibility and audience retention.* Analyze performance metrics (views, watch time, audience demographics, retention rates) to inform ongoing optimization.* Stay current on YouTube trends, algorithm updates, and best practices for higher education and brand storytelling.* Collaborate with the Social Media team to implement campaigns and initiatives across institutional social platforms.* Draft captions, select visuals, and schedule posts using enterprise tools (e.g., Sprout Social).* Participate in daily monitoring, engagement, and moderation on social channels.* Contribute creative ideas for content that strengthens storytelling and community engagement.* Produce regular reports summarizing video and social media performance metrics.* Identify trends, audience insights, and recommendations to inform future creative direction.* Present key findings to the Director of Social Media and other stakeholders to support data-driven decisions.* Assist with maintaining social media governance and standards across decentralized university accounts.* Provide training and support to campus partners on YouTube best practices, analytics interpretation, and brand alignment.* Collaborate with communications leads across colleges and divisions to ensure coordinated digital storytelling efforts.* Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, or a related field, or an equivalent combination of education and experience.* Five years of related experience in social media, video production, or digital communications; including:
+ Demonstrated experience managing and optimizing YouTube channels.
+ Experience in video editing, captioning, and publishing workflows.
+ Strong understanding of social media content creation, audience engagement, and platform analytics.* Master’s degree in Marketing, Communications, or a related field.* Strong, demonstrated portfolio of YouTube channel production — including content creation, content strategy, production planning, and execution.* Experience in higher education or large-scale brand management.* Proficiency in Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop) or comparable software.* Familiarity with Sprout Social, Google Analytics, YouTube Studio, and social listening tools.* Knowledge of digital accessibility standards (WCAG, ADA compliance).* Experience with cross-platform content repurposing and digital storytelling.* Deep knowledge of YouTube strategy, analytics, and audience development.* Strong video production, editing, and storytelling skills.* Excellent written and verbal communication abilities.* Data-driven mindset with attention to accuracy and detail.* Ability to work collaboratively and meet deadlines in a fast-paced environment.* Commitment to diversity, inclusion, and accessible communication.Howdy and thank you for your interest in a career with Texas A&M University. As the flagship campus of The Texas A&M University System, we are located in College Station, Texas with a student population of more than 74,000 and nearly 14,000 faculty and staff.
The Spirit of Aggieland is unmistakable. We are a unique American institution, fostering a culture of friendliness, compassion and respect for one another. Our unique history and rich traditions make Texas A&M special.
From our benefits package and professional development opportunities to our retirement programs, Texas A&M is a great place to work. Your path to a great career starts here!
Equal Opportunity/Veterans/Disability Employer. #J-18808-Ljbffr
+ Demonstrated experience managing and optimizing YouTube channels.
+ Experience in video editing, captioning, and publishing workflows.
+ Strong understanding of social media content creation, audience engagement, and platform analytics.* Master’s degree in Marketing, Communications, or a related field.* Strong, demonstrated portfolio of YouTube channel production — including content creation, content strategy, production planning, and execution.* Experience in higher education or large-scale brand management.* Proficiency in Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop) or comparable software.* Familiarity with Sprout Social, Google Analytics, YouTube Studio, and social listening tools.* Knowledge of digital accessibility standards (WCAG, ADA compliance).* Experience with cross-platform content repurposing and digital storytelling.* Deep knowledge of YouTube strategy, analytics, and audience development.* Strong video production, editing, and storytelling skills.* Excellent written and verbal communication abilities.* Data-driven mindset with attention to accuracy and detail.* Ability to work collaboratively and meet deadlines in a fast-paced environment.* Commitment to diversity, inclusion, and accessible communication.Howdy and thank you for your interest in a career with Texas A&M University. As the flagship campus of The Texas A&M University System, we are located in College Station, Texas with a student population of more than 74,000 and nearly 14,000 faculty and staff.
The Spirit of Aggieland is unmistakable. We are a unique American institution, fostering a culture of friendliness, compassion and respect for one another. Our unique history and rich traditions make Texas A&M special.
From our benefits package and professional development opportunities to our retirement programs, Texas A&M is a great place to work. Your path to a great career starts here!
Equal Opportunity/Veterans/Disability Employer. #J-18808-Ljbffr