BioSpace
Associate Manager, HCP Marketing Data Analytics
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Associate Manager, HCP Marketing Data Analytics
role at
BioSpace
Overview AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people\'s lives across several key therapeutic areas including immunology, oncology, neuroscience, and eye care, and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and TikTok.
Job Description The Associate Manager of HCP Data Operations, within Enterprise APEX, will be instrumental in enabling and optimizing operational processes and data pipelines for Commercial HCP data. The Associate Manager will support cross-functional business teams, including Apex and the Digital Lab, by ensuring that HCP data is effectively leveraged to drive insights into market dynamics and performance trends, ultimately supporting ROI analysis and spend optimization. HCP data serves as a foundational element for hypothesis-driven investigations into commercial effectiveness. The role requires proactive communication with HCP data user segments and the implementation of corrective actions where necessary to ensure that data trends passed forward to consumption layers accurately reflect real-world market dynamics. The role also involves interfacing with media data agencies to monitor changes in data capture practices, data quality issues, privacy considerations, and missing files.
In alignment with these objectives, the Associate Manager will oversee and continuously enhance data quality management activities, ensuring data integrity across operational touchpoints. A strong understanding of media flowcharts, master flowcharts, and campaign execution is essential, as the role includes identifying and addressing material data issues that may impact downstream analytics or business decision-making. The position also includes developing and maintaining reporting mechanisms that provide visibility into data quality, operational performance, and issue resolution status to inform stakeholders and support continuous improvement.
Key Responsibilities
Vision & Leadership
Serve as the subject matter expert on US Commercial HCP data and governance.
Champion data literacy and foster a data-driven culture across teams.
Partner with BTS to establish centralized ownership, accessibility, and training for HCP data across AbbVie brands.
Solution Design & Implementation
Conduct data and process gap analyses with business and analytics partners.
Collaborate with Digital Lab and Pulse Omni teams to build pipelines, enable machine learning models, and implement KPI/metrics libraries.
Support business glossary and data catalog development in partnership with Data Governance.
Program & Project Management
Lead data management strategies, aligning on scope, milestones, risks, and timelines.
Communicate project progress and results to stakeholders at all levels.
Data Stewardship & Governance
Oversee compliance with AbbVies Data Governance Operating Model.
Define business rules and data quality standards in partnership with BTS.
Maintain business glossary, taxonomy, and compliance documentation.
Manage data quality issues, dashboards, and audit requests.
Operations & Continuous Improvement
Standardize and simplify data processing and pipeline hops.
Track vendor file delivery and host regular operations meetings.
Review quality controls and proactively communicate insights to stakeholders.
Partner with MABI and BTS to establish best practices, training, and documentation.
Launch & New Data Onboarding
Support onboarding of new HCP data for product launches.
Ensure launch teams\' data needs are met by leveraging existing solutions and lessons learned from prior launches.
Collaboration & Communication
Coordinate with analytics, strategy, and operations teams to set priorities and execute strategic data initiatives.
Clearly communicate results, risks, and progress across all teams.
Qualifications Education
Required: Bachelors Degree in Computer Science, Engineering, Statistics, Economics, Decision Sciences, Operations Research, or Applied Mathematics.
Preferred: Advanced Degree (Business, Statistics, Economics, or Engineering) with emphasis in marketing/sales/quantitative analysis.
Required Skills
3-5 years of relevant experience in data analysis, data management, marketing analytics and modeling. Experience with business intelligence or visualization platforms for data analysis and presentations.
Hands-on experience with data analysis tools (SQL — Snowflake preferred, SAS/R, Python) and basic knowledge of AI is preferred.
Experience with marketing promotional data across channels (Call activity, speaker programs, samples, home office & third-party emails, banners, paid search, social).
Experience with database design and business architecture; ability to ensure data availability to stakeholders at the right time.
Ownership of Operations for HCP Data; proactive communication regarding discrepancies.
Experience in building and refining data quality checks for datasets.
Strong KPI/metrics understanding for HCP marketing initiatives and campaigns.
Experience working in a matrixed environment with multiple stakeholders.
Excellent communication and presentation skills.
Additional Information
The compensation range described below is the range of possible base pay compensation for this role at the time of posting. Individual compensation will depend on location and other factors.
We offer a comprehensive benefits package including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees.
This job is eligible to participate in our short-term and long-term incentive programs.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries: Internet News
Referrals increase your chances of interviewing at BioSpace by 2x. Get notified about new Associate Marketing Manager jobs in Mettawa, IL.
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Associate Manager, HCP Marketing Data Analytics
role at
BioSpace
Overview AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people\'s lives across several key therapeutic areas including immunology, oncology, neuroscience, and eye care, and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and TikTok.
Job Description The Associate Manager of HCP Data Operations, within Enterprise APEX, will be instrumental in enabling and optimizing operational processes and data pipelines for Commercial HCP data. The Associate Manager will support cross-functional business teams, including Apex and the Digital Lab, by ensuring that HCP data is effectively leveraged to drive insights into market dynamics and performance trends, ultimately supporting ROI analysis and spend optimization. HCP data serves as a foundational element for hypothesis-driven investigations into commercial effectiveness. The role requires proactive communication with HCP data user segments and the implementation of corrective actions where necessary to ensure that data trends passed forward to consumption layers accurately reflect real-world market dynamics. The role also involves interfacing with media data agencies to monitor changes in data capture practices, data quality issues, privacy considerations, and missing files.
In alignment with these objectives, the Associate Manager will oversee and continuously enhance data quality management activities, ensuring data integrity across operational touchpoints. A strong understanding of media flowcharts, master flowcharts, and campaign execution is essential, as the role includes identifying and addressing material data issues that may impact downstream analytics or business decision-making. The position also includes developing and maintaining reporting mechanisms that provide visibility into data quality, operational performance, and issue resolution status to inform stakeholders and support continuous improvement.
Key Responsibilities
Vision & Leadership
Serve as the subject matter expert on US Commercial HCP data and governance.
Champion data literacy and foster a data-driven culture across teams.
Partner with BTS to establish centralized ownership, accessibility, and training for HCP data across AbbVie brands.
Solution Design & Implementation
Conduct data and process gap analyses with business and analytics partners.
Collaborate with Digital Lab and Pulse Omni teams to build pipelines, enable machine learning models, and implement KPI/metrics libraries.
Support business glossary and data catalog development in partnership with Data Governance.
Program & Project Management
Lead data management strategies, aligning on scope, milestones, risks, and timelines.
Communicate project progress and results to stakeholders at all levels.
Data Stewardship & Governance
Oversee compliance with AbbVies Data Governance Operating Model.
Define business rules and data quality standards in partnership with BTS.
Maintain business glossary, taxonomy, and compliance documentation.
Manage data quality issues, dashboards, and audit requests.
Operations & Continuous Improvement
Standardize and simplify data processing and pipeline hops.
Track vendor file delivery and host regular operations meetings.
Review quality controls and proactively communicate insights to stakeholders.
Partner with MABI and BTS to establish best practices, training, and documentation.
Launch & New Data Onboarding
Support onboarding of new HCP data for product launches.
Ensure launch teams\' data needs are met by leveraging existing solutions and lessons learned from prior launches.
Collaboration & Communication
Coordinate with analytics, strategy, and operations teams to set priorities and execute strategic data initiatives.
Clearly communicate results, risks, and progress across all teams.
Qualifications Education
Required: Bachelors Degree in Computer Science, Engineering, Statistics, Economics, Decision Sciences, Operations Research, or Applied Mathematics.
Preferred: Advanced Degree (Business, Statistics, Economics, or Engineering) with emphasis in marketing/sales/quantitative analysis.
Required Skills
3-5 years of relevant experience in data analysis, data management, marketing analytics and modeling. Experience with business intelligence or visualization platforms for data analysis and presentations.
Hands-on experience with data analysis tools (SQL — Snowflake preferred, SAS/R, Python) and basic knowledge of AI is preferred.
Experience with marketing promotional data across channels (Call activity, speaker programs, samples, home office & third-party emails, banners, paid search, social).
Experience with database design and business architecture; ability to ensure data availability to stakeholders at the right time.
Ownership of Operations for HCP Data; proactive communication regarding discrepancies.
Experience in building and refining data quality checks for datasets.
Strong KPI/metrics understanding for HCP marketing initiatives and campaigns.
Experience working in a matrixed environment with multiple stakeholders.
Excellent communication and presentation skills.
Additional Information
The compensation range described below is the range of possible base pay compensation for this role at the time of posting. Individual compensation will depend on location and other factors.
We offer a comprehensive benefits package including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees.
This job is eligible to participate in our short-term and long-term incentive programs.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries: Internet News
Referrals increase your chances of interviewing at BioSpace by 2x. Get notified about new Associate Marketing Manager jobs in Mettawa, IL.
#J-18808-Ljbffr