Adaptive Security
Senior Marketing Operations/Automation Manager
Adaptive Security, New York, New York, us, 10261
Senior Marketing Operations/Automation Manager
Join to apply for the
Senior Marketing Operations/Automation Manager
role at
Adaptive Security About Adaptive Security
Adaptive is a cybersecurity startup on a mission to stop AI-powered cyberattacks, founded by Brian Long and Andrew Jones—proven entrepreneurs behind Attentive (Forbes Cloud 100, $10B+ valuation) and TapCommerce (acquired by Twitter). In April 2025, Adaptive raised $43M, led by a16z and the OpenAI Fund, marking OpenAI's first-ever cybersecurity investment. The Role
We’re looking for a
Senior Marketing Operations/Automation Manager
to join Adaptive Security and lead the strategy, execution, and optimization of our marketing technology stack. You’ll be the go-to expert on
HubSpot
and
Salesforce , driving operational excellence across lead flow, campaign execution, reporting, and database management to help us make data driven decisions. This role is perfect for someone who loves building scalable systems, turning data into actionable insights, and enabling marketing and sales teams to achieve growth together. What You’ll Do
Lead Management & Optimization: Develop and refine lead scoring and nurturing streams to improve conversion across multiple stages of the funnel Own lead routing and lifecycle processes between HubSpot, Salesforce and more tools Partner with sales on bottom-of-funnel optimization and lead qualification and closing speed Data, Reporting & Attribution: Set up, test, and report on Salesforce campaign performance Maintain accurate dashboards to track funnel metrics, ROI, and pipeline contribution Drive marketing attribution to understand which campaigns fuel revenue and opportunities Marketing Automation & Campaign Execution: Develop automation solutions to address customer retention and feature adoption Maintain and enrich the quality and integrity of the sales and marketing database Database Management & Governance: Maintain and enrich the quality and integrity of our sales and marketing database Ensure smooth data synchronization and hygiene across HubSpot and Salesforce and advertising channels Document processes and create playbooks for consistent execution Collaboration & Growth: Work cross-functionally with sales to align on goals and streamline handoffs Build automation solutions to support customer retention and feature adoption Who You Are
Experience: At least 6 years of hands-on experience with HubSpot and Salesforce CRM (administration, workflows, reporting) Proven track record of designing and optimizing marketing automation processes Strong understanding of lead scoring, lead routing, and nurturing strategies Strong revenue marketing attribution knowledge to assign the right touchpoint cadence to opportunities created into Pipeline Experience with campaign tracking, testing, and reporting in Salesforce Solid grasp of marketing attribution, funnel analysis, and ROI reporting A collaborative mindset and ability to work cross-functionally with sales and marketing teams What We Offer
Mentorship & Growth: Direct coaching from senior marketing leaders, with clear paths to take on more responsibility as you grow Equity & Upside: Share in Adaptive’s success alongside seasoned founders with multiple $B+ exits Comprehensive Benefits: Premium medical, dental, and vision coverage High-Impact Work: See your designs live quickly across campaigns, website updates, and events Culture of Innovation: Fast-paced, collaborative environment that rewards creativity and bold ideas If you’re ready to sharpen your craft, gain hands-on experience, and grow into a world-class marketer, join Adaptive as our Senior Marketing Operations/Automation Manager.
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Join to apply for the
Senior Marketing Operations/Automation Manager
role at
Adaptive Security About Adaptive Security
Adaptive is a cybersecurity startup on a mission to stop AI-powered cyberattacks, founded by Brian Long and Andrew Jones—proven entrepreneurs behind Attentive (Forbes Cloud 100, $10B+ valuation) and TapCommerce (acquired by Twitter). In April 2025, Adaptive raised $43M, led by a16z and the OpenAI Fund, marking OpenAI's first-ever cybersecurity investment. The Role
We’re looking for a
Senior Marketing Operations/Automation Manager
to join Adaptive Security and lead the strategy, execution, and optimization of our marketing technology stack. You’ll be the go-to expert on
HubSpot
and
Salesforce , driving operational excellence across lead flow, campaign execution, reporting, and database management to help us make data driven decisions. This role is perfect for someone who loves building scalable systems, turning data into actionable insights, and enabling marketing and sales teams to achieve growth together. What You’ll Do
Lead Management & Optimization: Develop and refine lead scoring and nurturing streams to improve conversion across multiple stages of the funnel Own lead routing and lifecycle processes between HubSpot, Salesforce and more tools Partner with sales on bottom-of-funnel optimization and lead qualification and closing speed Data, Reporting & Attribution: Set up, test, and report on Salesforce campaign performance Maintain accurate dashboards to track funnel metrics, ROI, and pipeline contribution Drive marketing attribution to understand which campaigns fuel revenue and opportunities Marketing Automation & Campaign Execution: Develop automation solutions to address customer retention and feature adoption Maintain and enrich the quality and integrity of the sales and marketing database Database Management & Governance: Maintain and enrich the quality and integrity of our sales and marketing database Ensure smooth data synchronization and hygiene across HubSpot and Salesforce and advertising channels Document processes and create playbooks for consistent execution Collaboration & Growth: Work cross-functionally with sales to align on goals and streamline handoffs Build automation solutions to support customer retention and feature adoption Who You Are
Experience: At least 6 years of hands-on experience with HubSpot and Salesforce CRM (administration, workflows, reporting) Proven track record of designing and optimizing marketing automation processes Strong understanding of lead scoring, lead routing, and nurturing strategies Strong revenue marketing attribution knowledge to assign the right touchpoint cadence to opportunities created into Pipeline Experience with campaign tracking, testing, and reporting in Salesforce Solid grasp of marketing attribution, funnel analysis, and ROI reporting A collaborative mindset and ability to work cross-functionally with sales and marketing teams What We Offer
Mentorship & Growth: Direct coaching from senior marketing leaders, with clear paths to take on more responsibility as you grow Equity & Upside: Share in Adaptive’s success alongside seasoned founders with multiple $B+ exits Comprehensive Benefits: Premium medical, dental, and vision coverage High-Impact Work: See your designs live quickly across campaigns, website updates, and events Culture of Innovation: Fast-paced, collaborative environment that rewards creativity and bold ideas If you’re ready to sharpen your craft, gain hands-on experience, and grow into a world-class marketer, join Adaptive as our Senior Marketing Operations/Automation Manager.
#J-18808-Ljbffr