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Adaptive Security

Senior Marketing Operations/Automation Manager

Adaptive Security, Los Angeles, California, United States, 90079

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Overview

Senior Marketing Operations/Automation Manager at Adaptive Security. Lead the strategy, execution, and optimization of the marketing technology stack. Own HubSpot and Salesforce to drive operational excellence across lead flow, campaign execution, reporting, and database management to enable data-driven growth. What You’ll Do

Lead Management & Optimization: Develop and refine lead scoring and nurturing streams to improve conversion across multiple stages of the funnel; own lead routing and lifecycle processes between HubSpot, Salesforce, and other tools; partner with sales on bottom-of-funnel optimization and lead qualification and closing speed. Data, Reporting & Attribution: Set up, test, and report on Salesforce campaign performance; maintain dashboards to track funnel metrics, ROI, and pipeline contribution; drive marketing attribution to understand which campaigns fuel revenue and opportunities. Marketing Automation & Campaign Execution: Develop automation solutions to address customer retention and feature adoption; maintain and enrich the quality and integrity of the sales and marketing database. Database Management & Governance: Maintain data quality and integrity across HubSpot, Salesforce, and advertising channels; ensure smooth data synchronization and hygiene; document processes and create playbooks for consistent execution. Collaboration & Growth: Work cross-functionally with sales to align on goals and streamline handoffs; build automation solutions to support customer retention and feature adoption. Who You Are

Experience: At least 6 years of hands-on experience with HubSpot and Salesforce CRM (administration, workflows, reporting). Proven track record of designing and optimizing marketing automation processes; strong understanding of lead scoring, lead routing, and nurturing strategies. Strong revenue marketing attribution knowledge to assign the right touchpoint cadence to opportunities created into Pipeline. Experience with campaign tracking, testing, and reporting in Salesforce; solid grasp of marketing attribution, funnel analysis, and ROI reporting. A collaborative mindset and ability to work cross-functionally with sales and marketing teams. What We Offer

Mentorship & Growth: Direct coaching from senior marketing leaders, with clear paths to take on more responsibility as you grow. Equity & Upside: Share in Adaptive’s success alongside seasoned founders with multiple $B+ exits. Comprehensive Benefits: Premium medical, dental, and vision coverage. High-Impact Work: See your designs live quickly across campaigns, website updates, and events. Culture of Innovation: Fast-paced, collaborative environment that rewards creativity and bold ideas.

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