ForFutures Financial, Planning, a financial advisory practice of Ameriprise Financial Services LLC
Senior Product Marketing Manager
ForFutures Financial, Planning, a financial advisory practice of Ameriprise Financial Services LLC, Santa Ana, California, United States, 92725
Overview
Senior Product Marketing Manager to drive adoption and growth of our commercial banking products for the title and escrow industry. This role focuses on go-to-market strategies, positioning our solutions with title agents, and building relationships with integration partners. The role also supports client enablement by ensuring internal teams and title agents understand and maximize the value of our integrations with major title settlement software. You will collaborate with product, sales, and engineering teams to ensure consistent messaging, smooth onboarding, and strong client engagement. Responsibilities
Develop and refine product positioning, messaging, and value propositions specific to title agents and escrow professionals. Lead go-to-market planning for new product features and integrations, ensuring clear differentiation in the marketplace. Create and manage sales enablement content, client communications, and marketing collateral. Conduct market and competitive research to identify industry trends and opportunities. Partner with the parent company to leverage relationships with title agents for growth initiatives. Assist sales and relationship teams in onboarding new clients by providing product training and resources. Develop guides, FAQs, and client-facing content to simplify adoption of integrations. Monitor client feedback trends and work with product teams to improve user experience. Support account teams in reinforcing client satisfaction, while keeping marketing as the central focus of the role. Act as the connection point between product, sales, and marketing; track and report on KPIs related to adoption, client engagement, and product launch success. Provide insights that influence product roadmap and marketing strategy. What You’ll Bring
Bachelor’s degree in Marketing, Business, Finance, or related field. 5+ years of experience in product marketing or related role, preferably in financial services, fintech, or B2B SaaS. Familiarity with the title and escrow industry or settlement software is a strong plus. Strong skills in messaging, storytelling, and simplifying complex solutions for clients. Experience supporting sales enablement and/or client onboarding in a B2B context. Excellent collaboration and communication skills. Pay and Benefits
Pay Range: $126,100 – $168,125 Annually. This hiring range is a reasonable estimate of the base pay range at the time of posting. Pay is based on factors including knowledge, skills, experience, business requirements, and location. What We Offer: First American embraces diversity, equity, and inclusion and supports an authentic and inclusive workplace. First American is an equal opportunity employer.
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Senior Product Marketing Manager to drive adoption and growth of our commercial banking products for the title and escrow industry. This role focuses on go-to-market strategies, positioning our solutions with title agents, and building relationships with integration partners. The role also supports client enablement by ensuring internal teams and title agents understand and maximize the value of our integrations with major title settlement software. You will collaborate with product, sales, and engineering teams to ensure consistent messaging, smooth onboarding, and strong client engagement. Responsibilities
Develop and refine product positioning, messaging, and value propositions specific to title agents and escrow professionals. Lead go-to-market planning for new product features and integrations, ensuring clear differentiation in the marketplace. Create and manage sales enablement content, client communications, and marketing collateral. Conduct market and competitive research to identify industry trends and opportunities. Partner with the parent company to leverage relationships with title agents for growth initiatives. Assist sales and relationship teams in onboarding new clients by providing product training and resources. Develop guides, FAQs, and client-facing content to simplify adoption of integrations. Monitor client feedback trends and work with product teams to improve user experience. Support account teams in reinforcing client satisfaction, while keeping marketing as the central focus of the role. Act as the connection point between product, sales, and marketing; track and report on KPIs related to adoption, client engagement, and product launch success. Provide insights that influence product roadmap and marketing strategy. What You’ll Bring
Bachelor’s degree in Marketing, Business, Finance, or related field. 5+ years of experience in product marketing or related role, preferably in financial services, fintech, or B2B SaaS. Familiarity with the title and escrow industry or settlement software is a strong plus. Strong skills in messaging, storytelling, and simplifying complex solutions for clients. Experience supporting sales enablement and/or client onboarding in a B2B context. Excellent collaboration and communication skills. Pay and Benefits
Pay Range: $126,100 – $168,125 Annually. This hiring range is a reasonable estimate of the base pay range at the time of posting. Pay is based on factors including knowledge, skills, experience, business requirements, and location. What We Offer: First American embraces diversity, equity, and inclusion and supports an authentic and inclusive workplace. First American is an equal opportunity employer.
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