Figure
About Figure
Figure (NASDAQ: FIGR) is transforming capital markets through blockchain. We’re proving that blockchain isn’t just theory – it’s powering real products used by hundreds of thousands of consumers and institutions.
By combining blockchain’s transparency and efficiency with AI‑driven automation, we’ve reimagined how loans are originated, funded, and traded in secondary markets. Our technology enables faster processing times, lower costs, and reduced bias, helping borrowers, investors, and financial institutions achieve better outcomes.
With over $17 billion in home equity loans (HELOCs) originated on our blockchain‑native platform, Figure is the largest non‑bank provider of home equity financing in the U.S. Figure’s ecosystem also includes YLDS, an SEC‑registered yield‑bearing stablecoin that operates as a tokenized money‑market fund, and other products reshaping consumer finance and capital markets.
We’re proud to be recognized as one of Forbes’ Most Innovative Fintech Startups in 2025 and Fast Company’s Most Innovative Companies in Finance and Personal Finance.
About the Role As a Lead or Principal Product Marketing Manager, you will be the strategic and hands‑on leader responsible for positioning, messaging, and go‑to‑market execution across our growing suite of financial products, including our flagship HELOC offering, mortgage solutions, and innovative crypto products such as Democratized Prime and Figure Exchange.
This high‑impact, cross‑functional role collaborates closely with Product, Partnerships, Sales, Growth, and Communications to drive awareness, enablement, and adoption in both B2B and direct‑to‑consumer markets. You’ll be the go‑to authority for shaping how we launch products, craft narratives, and empower internal teams and partners to tell compelling, differentiated stories in the market.
Responsibilities
Develop clear, differentiated, and value‑driven messaging across Figure’s product portfolio, including mortgage, HELOC, and crypto‑backed offerings.
Create tailored messaging frameworks for diverse audiences such as homeowners, mortgage partners, financial advisors, and institutional investors.
Ensure consistency and alignment of messaging across all channels and materials, including web content, sales collateral, partner portals, PR, investor decks, and social media.
Define and execute comprehensive go‑to‑market plans for new product launches and feature releases across HELOC, mortgage, and crypto product lines.
Lead cross‑functional launch execution, including enablement decks, one‑pagers, FAQs, demos, landing pages, and release notes.
Collaborate with Product to manage a transparent release calendar and track success metrics such as activation, adoption, and engagement.
Drive awareness and positioning of Figure’s crypto products—including Crypto‑Backed Loans, Democratized Prime, and Figure Exchange—across both DTC and B2B markets.
Develop educational and thought‑leadership content that simplifies complex topics and highlights customer value, such as rate advantages, speed, and blockchain efficiency.
Create compelling partner and sales enablement materials, including case studies, sales decks, onboarding playbooks, demo scripts, ROI calculators, and talk tracks.
Collaborate with partners such as IMBs, credit unions, and fintechs to author success stories and drive new business opportunities.
Conduct ongoing market and competitive analysis to identify positioning opportunities, inform roadmap decisions, and strengthen Figure’s product differentiation.
Work closely with GTM, Product, and Data teams to collect insights from customer segments and market behavior to guide product and marketing strategies.
Qualifications
6+ years of product marketing experience with proven success in both B2B and direct‑to‑consumer environments.
Experience in fintech, financial services, or another regulated industry that requires collaboration with Legal and Compliance teams.
Hands‑on experience marketing or building crypto or blockchain products.
Demonstrated ability to build, lead, or scale a product marketing function within a high‑growth company.
Strong project management skills and comfort managing multiple priorities, timelines, and stakeholders (experience with Notion is a plus).
Exceptional storytelling and communication skills with the ability to translate complex product features into clear, compelling narratives.
Experience conducting market research, customer interviews, and competitive analysis.
Comfort working in a fast‑paced, evolving environment with ambiguity and change.
Familiarity with modern marketing tools, analytics platforms, and data‑driven decision‑making.
Compensation & Benefits
Base salary: $144,000 – $180,000 per year.
Annual bonus target: 25% (paid quarterly).
Equity stock option plan.
Health, vision, and dental insurance with 100% employer‑paid premiums for employees and eligible dependents.
Company HSA, FSA, dependent care, 401(k), and commuter benefits.
Life and disability insurance coverage.
Paid holidays and PTO (11 observed holidays + PTO plan).
Up to 12 weeks paid family leave.
Continuing education reimbursement.
Legal & Other Figure will not sponsor work visas for this position. All persons hired must verify identity and eligibility to work in the United States and complete the required employment eligibility verification form upon hire.
Depending on your residential location, certain laws may regulate how Figure manages applicant data. California residents, please review our California Employee and General Workforce Privacy Notice for further information.
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By combining blockchain’s transparency and efficiency with AI‑driven automation, we’ve reimagined how loans are originated, funded, and traded in secondary markets. Our technology enables faster processing times, lower costs, and reduced bias, helping borrowers, investors, and financial institutions achieve better outcomes.
With over $17 billion in home equity loans (HELOCs) originated on our blockchain‑native platform, Figure is the largest non‑bank provider of home equity financing in the U.S. Figure’s ecosystem also includes YLDS, an SEC‑registered yield‑bearing stablecoin that operates as a tokenized money‑market fund, and other products reshaping consumer finance and capital markets.
We’re proud to be recognized as one of Forbes’ Most Innovative Fintech Startups in 2025 and Fast Company’s Most Innovative Companies in Finance and Personal Finance.
About the Role As a Lead or Principal Product Marketing Manager, you will be the strategic and hands‑on leader responsible for positioning, messaging, and go‑to‑market execution across our growing suite of financial products, including our flagship HELOC offering, mortgage solutions, and innovative crypto products such as Democratized Prime and Figure Exchange.
This high‑impact, cross‑functional role collaborates closely with Product, Partnerships, Sales, Growth, and Communications to drive awareness, enablement, and adoption in both B2B and direct‑to‑consumer markets. You’ll be the go‑to authority for shaping how we launch products, craft narratives, and empower internal teams and partners to tell compelling, differentiated stories in the market.
Responsibilities
Develop clear, differentiated, and value‑driven messaging across Figure’s product portfolio, including mortgage, HELOC, and crypto‑backed offerings.
Create tailored messaging frameworks for diverse audiences such as homeowners, mortgage partners, financial advisors, and institutional investors.
Ensure consistency and alignment of messaging across all channels and materials, including web content, sales collateral, partner portals, PR, investor decks, and social media.
Define and execute comprehensive go‑to‑market plans for new product launches and feature releases across HELOC, mortgage, and crypto product lines.
Lead cross‑functional launch execution, including enablement decks, one‑pagers, FAQs, demos, landing pages, and release notes.
Collaborate with Product to manage a transparent release calendar and track success metrics such as activation, adoption, and engagement.
Drive awareness and positioning of Figure’s crypto products—including Crypto‑Backed Loans, Democratized Prime, and Figure Exchange—across both DTC and B2B markets.
Develop educational and thought‑leadership content that simplifies complex topics and highlights customer value, such as rate advantages, speed, and blockchain efficiency.
Create compelling partner and sales enablement materials, including case studies, sales decks, onboarding playbooks, demo scripts, ROI calculators, and talk tracks.
Collaborate with partners such as IMBs, credit unions, and fintechs to author success stories and drive new business opportunities.
Conduct ongoing market and competitive analysis to identify positioning opportunities, inform roadmap decisions, and strengthen Figure’s product differentiation.
Work closely with GTM, Product, and Data teams to collect insights from customer segments and market behavior to guide product and marketing strategies.
Qualifications
6+ years of product marketing experience with proven success in both B2B and direct‑to‑consumer environments.
Experience in fintech, financial services, or another regulated industry that requires collaboration with Legal and Compliance teams.
Hands‑on experience marketing or building crypto or blockchain products.
Demonstrated ability to build, lead, or scale a product marketing function within a high‑growth company.
Strong project management skills and comfort managing multiple priorities, timelines, and stakeholders (experience with Notion is a plus).
Exceptional storytelling and communication skills with the ability to translate complex product features into clear, compelling narratives.
Experience conducting market research, customer interviews, and competitive analysis.
Comfort working in a fast‑paced, evolving environment with ambiguity and change.
Familiarity with modern marketing tools, analytics platforms, and data‑driven decision‑making.
Compensation & Benefits
Base salary: $144,000 – $180,000 per year.
Annual bonus target: 25% (paid quarterly).
Equity stock option plan.
Health, vision, and dental insurance with 100% employer‑paid premiums for employees and eligible dependents.
Company HSA, FSA, dependent care, 401(k), and commuter benefits.
Life and disability insurance coverage.
Paid holidays and PTO (11 observed holidays + PTO plan).
Up to 12 weeks paid family leave.
Continuing education reimbursement.
Legal & Other Figure will not sponsor work visas for this position. All persons hired must verify identity and eligibility to work in the United States and complete the required employment eligibility verification form upon hire.
Depending on your residential location, certain laws may regulate how Figure manages applicant data. California residents, please review our California Employee and General Workforce Privacy Notice for further information.
#J-18808-Ljbffr