Amazon
Campaign Marketing Manager, GCR Marketing IMC
The IMC Campaign Manager is the strategic orchestrator of AWS GCR’s integrated marketing campaigns, responsible for end-to-end planning, execution, measurement, and optimization of hyper-relevant, scalable campaigns that drive demand, pipeline growth, and customer success.
As the central execution hub for AWS GCR marketing, this role bridges silos between Industry Marketing, Product Marketing, Segment Marketing, and Sales to deliver seamless, data-driven customer journeys from awareness to advocacy. The IMC Campaign Manager ensures campaigns align with AWS’s business priorities, leverage ABM strategies, and maximize ROI in line with agreed goals and deadlines through rigorous performance tracking and agile iteration.
Key Job Responsibilities
Integrated Campaign Strategy & Execution
Manage campaign lifecycle for AWS GCR, from planning to activation, ensuring alignment with business priorities, sales motions, and target industries/audiences.
Design and execute full-funnel, omnichannel campaigns (digital, events, ABM) that drive demand, pipeline growth, and customer adoption of AWS services.
Collaborate with Industry Marketing (IPMM), Product Marketing (PMM), and Segment Marketing to develop campaign messaging, campaign assets and activation plans tailored to buyer personas.
Secure stakeholder alignment, lock budgets, and ensure execution rigor.
Define and drive the delivery of regular reporting of campaign results at each stage of the buyer journey and demand pipeline. Maintain regular measurement of the ROI of campaigns.
Track program results, measure program success, and report metrics to stakeholders and other marketing team member.
Cross-Functional Collaboration & Operational Excellence
Serve as the primary liaison between IMC, Digital Channels, Sales, and Partner Teams to ensure seamless campaign execution.
Manage budget allocation, resource scheduling, and creative development for campaigns and flagship events.
Drive post-campaign analysis, reporting on KPIs (MQL/SQL conversion, influenced revenue) and performance insights.
About the Team The vision of AWS’s Integrated Marketing Center (IMC) is to create a unified, seamless, and customer-centric approach to AWS GCR marketing by leveraging cutting-edge technology, data-driven insights, and cross-functional collaboration to deliver seamless, hyper-relevant, and scalable customer experiences that drive product adoption, innovation, and business growth.
The IMC transforms marketing strategies into high-impact execution—bridging silos, powering ABM precision, and driving measurable business growth and customer success for AWS GCR.
Basic Qualifications
6+ years of marketing experience
7+ years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Preferred Qualifications
Experience building, executing and scaling cross functional marketing programs
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Speak, write, and read fluently in English
Deep understanding of full-funnel metrics and experience optimizing campaigns based on data insights.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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As the central execution hub for AWS GCR marketing, this role bridges silos between Industry Marketing, Product Marketing, Segment Marketing, and Sales to deliver seamless, data-driven customer journeys from awareness to advocacy. The IMC Campaign Manager ensures campaigns align with AWS’s business priorities, leverage ABM strategies, and maximize ROI in line with agreed goals and deadlines through rigorous performance tracking and agile iteration.
Key Job Responsibilities
Integrated Campaign Strategy & Execution
Manage campaign lifecycle for AWS GCR, from planning to activation, ensuring alignment with business priorities, sales motions, and target industries/audiences.
Design and execute full-funnel, omnichannel campaigns (digital, events, ABM) that drive demand, pipeline growth, and customer adoption of AWS services.
Collaborate with Industry Marketing (IPMM), Product Marketing (PMM), and Segment Marketing to develop campaign messaging, campaign assets and activation plans tailored to buyer personas.
Secure stakeholder alignment, lock budgets, and ensure execution rigor.
Define and drive the delivery of regular reporting of campaign results at each stage of the buyer journey and demand pipeline. Maintain regular measurement of the ROI of campaigns.
Track program results, measure program success, and report metrics to stakeholders and other marketing team member.
Cross-Functional Collaboration & Operational Excellence
Serve as the primary liaison between IMC, Digital Channels, Sales, and Partner Teams to ensure seamless campaign execution.
Manage budget allocation, resource scheduling, and creative development for campaigns and flagship events.
Drive post-campaign analysis, reporting on KPIs (MQL/SQL conversion, influenced revenue) and performance insights.
About the Team The vision of AWS’s Integrated Marketing Center (IMC) is to create a unified, seamless, and customer-centric approach to AWS GCR marketing by leveraging cutting-edge technology, data-driven insights, and cross-functional collaboration to deliver seamless, hyper-relevant, and scalable customer experiences that drive product adoption, innovation, and business growth.
The IMC transforms marketing strategies into high-impact execution—bridging silos, powering ABM precision, and driving measurable business growth and customer success for AWS GCR.
Basic Qualifications
6+ years of marketing experience
7+ years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Preferred Qualifications
Experience building, executing and scaling cross functional marketing programs
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Speak, write, and read fluently in English
Deep understanding of full-funnel metrics and experience optimizing campaigns based on data insights.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
#J-18808-Ljbffr