RELX INC
About the Business
For more than 20 years, Brightmine, formerly XpertHR, has provided innovative, yet practical HR Compliance and Reward solutions. Part of RELX, a global leader in information and analytics services, we help our customers navigate the complicated and constantly changing world of work with confidence, enabling them with data and content.
With more than 10,000 global customers, Brightmine, formerly XpertHR, is a leading provider of people data, analytics, and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology, and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity, and ideas can make an impact. Where you can think big, aim high, and explore more.
About the Role
This is a hybrid position, which will require working from our New York City office every Tuesday and Wednesday. As a Senior Campaign Manager, you will be responsible for designing and executing integrated marketing campaigns that generate high-quality leads and meaningful engagement with HR, compliance, and reward decision-makers in companies with 500–7,500 employees. Reporting into the U.S. Head of Marketing, you will play a key role in defining and supporting our US go-to-market strategy and driving marketing’s contribution to revenue. You thrive at the intersection of strategy and execution, are passionate about data-driven marketing, and bring a deep understanding of the B2B buyer journey. You will work closely with the US Head of Marketing and cross-functional teams to deliver campaigns that resonate, convert, and scale. You will be instrumental in evolving our segmentation and personalization capabilities in close cooperation with stakeholders in Brightmine and in our parent company LexisNexis Data Services. You are part of a global tribe of campaign managers in the U.S., U.K., and The Netherlands. Responsibilities
Campaign Strategy & Planning: Input to the US GTM strategy & plan; redefine how we go to market in the 500-7500 employee space through an account-based approach. Co-create and execute campaign strategies aligned with the US GTM plan and global marketing priorities. Continuously find and test new channels and methodologies through a cross-functional commercial approach. Define campaign objectives, KPIs, and success metrics to drive measurable pipeline impact. Segment and prioritize target accounts based on ICP, intent data, and buying signals. Align campaign themes with Product, Content, and Sales plays and with pipeline needs in close collaboration with multiple stakeholders across the business. Campaign Execution & Management: Lead the end-to-end execution of integrated campaigns across email, paid media, webinars, content syndication, events, and new initiatives; in close cooperation with stakeholders in Product Operations, Sales, and Content. Partner with internal teams (content, brand/design) to develop and curate compelling, persona-driven campaign assets through AI tooling. Manage campaign timelines, budgets, and performance across channels using marketing automation and CRM tools. Partnership Marketing & Enablement: Input to the Partnership marketing strategy. Support the development and execution of co-marketing campaigns with strategic partners. Collaborate with partner and sales enablement teams to ensure alignment and maximize joint value. Collaborate with, and input to, Product Operations for development of partner-facing campaign toolkits and assets. Performance Optimization & Reporting: Monitor campaign performance and continuously optimize for engagement, conversion, and ROI. Conduct A/B testing and experimentation to improve messaging, targeting, and channel mix. Deliver regular reporting and insights to stakeholders, using data to inform future strategy. Cross-functional Collaboration: Work closely with Sales, SDRs, Product Marketing, and Analytics to ensure campaign alignment and lead quality. Support the US Head of Marketing in delivering on pipeline and revenue contribution targets. Collaborate closely with global marketing teams to share best practices and ensure brand consistency. Market & Audience Insights: Stay current on HR compliance, total rewards, and workforce trends to inform campaign messaging. Requirements
5+ years of B2B marketing experience, with a solid focus on campaign management and demand generation. Proven success in building and executing result-focused campaigns that drive awareness, engagement, and pipeline growth. Experience with marketing automation platforms (e.g., Eloqua, HubSpot, Marketo). Experience with CDP, CRM, and MAP systems such as Oracle Unity CDP, Salesforce, and Eloqua. Familiarity with account-based marketing (ABM), lead scoring, and funnel metrics. Experience in highly data-driven Commercial outreach in close cooperation with Sales. Experience in the HR technology, HR solutions space, and/or the Reward data space, with corresponding knowledge of HR/Reward specific channels and prospect journeys, is a very big plus. Strong commercial acumen and data-driven mindset. Excellent project management and organizational skills. Outstanding communication and collaboration abilities. Creative thinker with a proactive, results-oriented approach. Comfortable working in a fast-paced, matrixed environment. Passion for digital innovation and marketing technology. A constant curiosity about new MarTech, commercial data solutions, and innovative commercial methodologies. Knowledge of ABM platforms, CDPs, and experimentation frameworks. High-quality campaign content creation through AI tooling and high-quality campaign content curation. Benefits
Health Benefits: Comprehensive, multi-carrier program for medical, dental, and vision benefits. Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan. Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance, and Time-off Programs. Short-and-Long Term Disability, Life, and Accidental Death Insurance, Critical Illness, and Hospital Indemnity. Family Benefits, including bonding and family care leaves, adoption, and surrogacy benefits. Health Savings, Health Care, Dependent Care, and Commuter Spending Accounts. In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice. The salary range provided in this posting is the base salary range for NYC: $88,900.00 - $148,000.00. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120. We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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This is a hybrid position, which will require working from our New York City office every Tuesday and Wednesday. As a Senior Campaign Manager, you will be responsible for designing and executing integrated marketing campaigns that generate high-quality leads and meaningful engagement with HR, compliance, and reward decision-makers in companies with 500–7,500 employees. Reporting into the U.S. Head of Marketing, you will play a key role in defining and supporting our US go-to-market strategy and driving marketing’s contribution to revenue. You thrive at the intersection of strategy and execution, are passionate about data-driven marketing, and bring a deep understanding of the B2B buyer journey. You will work closely with the US Head of Marketing and cross-functional teams to deliver campaigns that resonate, convert, and scale. You will be instrumental in evolving our segmentation and personalization capabilities in close cooperation with stakeholders in Brightmine and in our parent company LexisNexis Data Services. You are part of a global tribe of campaign managers in the U.S., U.K., and The Netherlands. Responsibilities
Campaign Strategy & Planning: Input to the US GTM strategy & plan; redefine how we go to market in the 500-7500 employee space through an account-based approach. Co-create and execute campaign strategies aligned with the US GTM plan and global marketing priorities. Continuously find and test new channels and methodologies through a cross-functional commercial approach. Define campaign objectives, KPIs, and success metrics to drive measurable pipeline impact. Segment and prioritize target accounts based on ICP, intent data, and buying signals. Align campaign themes with Product, Content, and Sales plays and with pipeline needs in close collaboration with multiple stakeholders across the business. Campaign Execution & Management: Lead the end-to-end execution of integrated campaigns across email, paid media, webinars, content syndication, events, and new initiatives; in close cooperation with stakeholders in Product Operations, Sales, and Content. Partner with internal teams (content, brand/design) to develop and curate compelling, persona-driven campaign assets through AI tooling. Manage campaign timelines, budgets, and performance across channels using marketing automation and CRM tools. Partnership Marketing & Enablement: Input to the Partnership marketing strategy. Support the development and execution of co-marketing campaigns with strategic partners. Collaborate with partner and sales enablement teams to ensure alignment and maximize joint value. Collaborate with, and input to, Product Operations for development of partner-facing campaign toolkits and assets. Performance Optimization & Reporting: Monitor campaign performance and continuously optimize for engagement, conversion, and ROI. Conduct A/B testing and experimentation to improve messaging, targeting, and channel mix. Deliver regular reporting and insights to stakeholders, using data to inform future strategy. Cross-functional Collaboration: Work closely with Sales, SDRs, Product Marketing, and Analytics to ensure campaign alignment and lead quality. Support the US Head of Marketing in delivering on pipeline and revenue contribution targets. Collaborate closely with global marketing teams to share best practices and ensure brand consistency. Market & Audience Insights: Stay current on HR compliance, total rewards, and workforce trends to inform campaign messaging. Requirements
5+ years of B2B marketing experience, with a solid focus on campaign management and demand generation. Proven success in building and executing result-focused campaigns that drive awareness, engagement, and pipeline growth. Experience with marketing automation platforms (e.g., Eloqua, HubSpot, Marketo). Experience with CDP, CRM, and MAP systems such as Oracle Unity CDP, Salesforce, and Eloqua. Familiarity with account-based marketing (ABM), lead scoring, and funnel metrics. Experience in highly data-driven Commercial outreach in close cooperation with Sales. Experience in the HR technology, HR solutions space, and/or the Reward data space, with corresponding knowledge of HR/Reward specific channels and prospect journeys, is a very big plus. Strong commercial acumen and data-driven mindset. Excellent project management and organizational skills. Outstanding communication and collaboration abilities. Creative thinker with a proactive, results-oriented approach. Comfortable working in a fast-paced, matrixed environment. Passion for digital innovation and marketing technology. A constant curiosity about new MarTech, commercial data solutions, and innovative commercial methodologies. Knowledge of ABM platforms, CDPs, and experimentation frameworks. High-quality campaign content creation through AI tooling and high-quality campaign content curation. Benefits
Health Benefits: Comprehensive, multi-carrier program for medical, dental, and vision benefits. Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan. Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance, and Time-off Programs. Short-and-Long Term Disability, Life, and Accidental Death Insurance, Critical Illness, and Hospital Indemnity. Family Benefits, including bonding and family care leaves, adoption, and surrogacy benefits. Health Savings, Health Care, Dependent Care, and Commuter Spending Accounts. In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice. The salary range provided in this posting is the base salary range for NYC: $88,900.00 - $148,000.00. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120. We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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