SERB Pharmaceuticals
Product Manager/ Sr. Product Manager Job at SERB Pharmaceuticals in Conshohocken
SERB Pharmaceuticals, Conshohocken, PA, US, 19429
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The Sr. Product Manager will develop and execute marketing strategies and tactics for pharmaceutical products in the Rare Emergency Medicine portfolio. This individual will lead and implement projects to support the products, interfacing with internal and external stakeholders to ensure a quality outcome, on strategy and on deadline.
This role can be based in Philadelphia or Boston.
This role will report into the Rare Emergency Medicine Head of Marketing.
Responsibilities Manage and lead promotional marketing tactics that are aligned with marketing strategy and business objectives
Develop and execute a data-driven brand strategy that drives brand growth and is aligned to overall brand objectives
Lead a cross-functional congress strategy accomplishing objectives and accelerating the Rare Emergency Medicine portfolio
Incorporate feedback and insights to evolve and elevate brand strategy and tactics
Collaborate with key stakeholders including Medical, Legal and Regulatory to build and implement integrated medical / marketing initiatives
Integrate competitive analysis into commercial planning
Collaborate with other functional areas to develop memorable, accurate, and differentiating brand messaging
Participate in annual budget planning to support promotional projects and manage monthly brand spend
Collaborate with appropriate functions on projects to optimize budgeting, reimbursement, trade and metrics
Apply project management principles to facilitate commercial team project deployment, establish and execute on operational best processes and practices, assist with the Promotional Review Committee process, and other ad hoc tactical initiatives as they arise
Coordinate commercial congress participation with relevant stakeholders including but not limited to, Field Sales, Commercial Development, Marketing, Field. Medical; work with Commercial Coordinator to direct the execution of the operational and logistical needs for commercial congresses
Develop/manage communications and roll out of tactics with the Sales team, including Sales Directors, Strategic Account Team, Director of Training, Field Sales Trainers and field-based personnel on deliverables, timelines, and feedback through management of Field Advisory Board(s)
Speakers’ Bureau Management – manage external vendor(s), agreements, compliance, and operational relationships with Key Opinion Leaders on the Speakers’ Bureaus across products
Effectively manage contractors and vendor relationships to ensure efficient and effective promotional programs
Ensure compliance with all federal, state and local laws regulating commercial activities
Ensure that all interactions and engagements are carried out with the highest ethical and professional standards and that all work is accomplished with quality and in accordance with Serb values
The above duties and responsibilities are not an exhaustive list, and you may be required to undertake any other reasonable duties compatible with your experience and competencies. This description may be varied from time to time to reflect changing business requirements.
Qualifications Bachelors Degree required, MBA preferred
Minimum of 5-8 years experience in a pharmaceutical brand management function
Demonstrated success in building uniquely defined brand strategies throughout the entire product lifecycle from early development to post marketing
Experience in hospital selling environment, rare disease, and/or sales experience preferred
Notable history of growing brand revenues and profitability
Ability to work cross-functionally and influence effectively, to identify alternatives and to create efficiencies among competing internal resources
Acumen of functions that are integral to successfully creating and executing a brand strategy (marketing, commercial operations, commercial development, sales execution and training, finance, medical/legal/regulatory process, etc)
Proven experience managing complex marketing situations and driving commercial growth
Possess the ability and desire to measure and track performance and success of programs/initiatives
Excellent interpersonal relationship skills with the ability to collaborate cross-functionally including negotiating and relationship management skills with ability to drive achievement of objectives
Experience optimizing existing brands
Knowledge of and experience with market research methodologies and best practices and commercial data sources
Knowledge of and experience with clinical and regulatory concepts. Understanding of federal regulations and guidelines regulating commercial activities and ability to act appropriately within these constraints
Proficient and analytical thinking of KPI’s strongly preferred
Ability to create, translate and execute strategic plans, from vision to therapeutic conceptualization to commercialization
Ability to think creatively and execute on identified brand opportunities that ladder up to brand and/or congress strategy
Experience using Veeva Vault to manage submissions for Promotional Review Committee (Regulatory, Medical, Legal)
Proficiency with Microsoft Office, Veeva CRM
Proactive, forward-thinking approach; high initiative and self-motivated to manage projects with minimal oversight
Excellent interpersonal and communication skills
Proven planning and organizational skills
A demonstrated high degree of independence and professional maturity. Ability to navigate through ambiguity—establishing procedures where required
Flexible and adaptable to changing environment and priorities. Ability to make independent decisions in accordance with knowledge of the business and those supported
Travel to Commercial Congresses, Field Working Sessions, and other meetings may be required on an ad-hoc basis
Company Benefits Hybrid Working
Vacation, Personal and Sick time
15 Paid Company Holidays
Medical, Dental, Vision and other Voluntary benefits
Tuition Assistance
Discretionary Bonus Plan
Competitive 401(k), $1 for $1 up to 6% of pay. The safe harbour match is vested immediately. In addition, SERB also offers a discretionary match of up to 4% of pay which vests 20% a year for 5 years.
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